how to write a blog article
DESCRIPTION
Three helpful tips to get started blogging plus some guidelines to writing effective articles online.TRANSCRIPT
2012 Life Simplified 1
Life Simplified Mini Webinar Series
How To Write A Blog Article?
You can’t write for everyone.
Step One: Know Your Audience
The “W’s” of Your Audience
• Who are they? (male, female, young, old, business, mom’s, dad’s, college students, etc.)
• What do they like? (hobbies, sports, values, etc.)
• What do they need? (or what problems do they have)
• Where are they online? (Facebook, LinkedIn, Twitter, Pintrest)
• When are they online? (am, pm, all day)
Capture Their Attention
Step Two: Tell a story
Where To Find Your Stories
Your family
Local News
Your experiences
It’s Not About You
Step Three: Solve theirProblems Don’t SellYour Stuff
Putting All The Pieces Together
Step One: Know Your AudienceStep Two: Tell A StoryStep Three: Solve a Problem
General Writing Guidelines
• Pay attention to your headline – it’s what grabs them first
• The first paragraph needs to also grab them and make them pay attention.
• Keep it short and sweet. 300-600 words in most cases.
• Don’t forget key words in headline and article• Use bullet point lists.• Ask them questions
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