how two top universities are preparing the next generation of intelligence analysts

How Two Top Universities Are Preparing the Next Generation of Intelligence AnalystsA Complimentary Webinar from Aurora WDC12:00 Noon Eastern /// Wednesday 27 April 2016

~ featuring ~Shelly Freyn

JP RatajczakDr. Tom Tao

The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab

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Powered byShelly FreynShelly Freyn is an assistant professor of business working for both the Ridge College of Intelligence Studies and Applied Sciences at Mercyhurst University. She teaches competitive intelligence, marketing research and various other marketing courses at both the undergraduate and graduate levels. She is co-adviser of the student CI club and is also program director of the Business & Competitive Intelligence major, an interdisciplinary major with course requirements from both business and intelligence departments. Prof. Freyn brings 20 years of industry experience working for Fortune 100 companies along with some private organizations. Currently, Prof. Freyn is a doctoral student focusing on marketing strategy at Anderson University. In addition, she holds doctoral credits in marketing from Cleveland State University, where she conducted research at CSUs strategic business unit, working on projects ranging from alternative energy sources for fuel cells to competitive analysis of the automotive parts industry.

Email: [email protected]

The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.

Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com.


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Dr. Tom TaoDr. Qingjiu (Tom) Tao is Assistant Professor of Intelligence Analysis (IA) at James Madison University (JMU) in Harrisonburg, Virginia. Tom received his Ph.D. in Strategic Management and International Business from the University of Pittsburgh in 2004. He is a lead faculty member and teaches a wide range of courses to undergraduate majors in JMUs Intelligence Analysis (IA) program. His research on alliance portfolio and competitive intelligence has been published in Strategic Management Journal and Competitive Intelligence Review, among other journals. He was one of the pioneers in introducing the concept of Competitive Intelligence into China at mid 1990s. He founded Madison Green Growth Group in 2011 to provide competitive intelligence consulting and training service to corporations in the U.S. and China. He is also a senior advisor to Aurora WDC on Chinese market issues.

Email: [email protected] Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.

Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com.


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Powered byRidge College of Intelligence Studies and Applied Sciences at Mercyhurst University

Note: All research is open source-based and any mention of companies has been approved.


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Mercyhursts Intelligence Studies Program

Degrees offeredInterdisciplinary approachApplied learning modelAfter graduation


Powered byIntelligence Studies (BA/MA)Liberal Arts coreGeneralist: Competitive Intelligence, Law Enforcement Intel and National Security Online Programs in IntelligenceApplied Intelligence (MA)Certificate in Applied IntelligenceNew Business Analytics & Intelligence Graduate Certificate

Mercyhursts Intelligence Studies Program


Powered byOver 20 years experience, Global recognition, Applied program Instructors: Former and/or current practitioners in ICOver 500 graduates in upper-level analyst positions all over the world

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Numerous majors/minorsBusiness: Accounting, Economics Finance, MarketingInformation TechnologyPolitical ScienceLanguage & Cultures: Asian, RussianPublic Health and Sciences

Honors 4+1 data science program

Compliments to the Intel Major


Powered byBusiness & Competitive Intelligence degree (since 2009)Liberal Arts core Business core

Electives in Intel:Social Media Analysis Data VisualizationCyber Threat AnalysisFinancial Intelligence AnalysisGeospatial Intelligence

Computer & Data analytics: PythonRSPSSProgramming coursesBCI: Different than a biz degree


Powered byBusiness core classes: marketing, management, finance, economics

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Communication

Mastering oral/verbal presentationsMulti media venuesData visualization

DEGREE IN COMMUNICATIONSResearch/Sourcing

Numerous open source research techniquesPrimary intelligence

DEGREE IN LIBRARY SCIENCES/INFO SCIENCESMethods/Tools & analysis

Intel analysis techniquesBusiness National securityLaw enforcement

DEGREE IN SPECIFIC DISCIPLINE

Data Analytics LiaisonThe differentiating factor of MUs intel degrees


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Interdisciplinary approach of the disciplinesExamples with business classes

Interdisciplinary approach


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Powered byLaw Enforcement link analysis and connections/relationships. Competitive Intelligence- connections of executives and board members13

Creating intelligence


Powered byM&AsGeographic link analysis and visualization methods for National Security and application to CI.

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Powered byExample: Link Analysis of Panama used in National Security and its application to Competitive Intelligence (entering a new market, setting up a manufacturing site in a new country)15

PESTEL Analysis


Powered byScenario of a Pharma entering India- presentation of country information and links: key political contacts, relationships to social & economic factors. Implications of technology and economic conditions. Should they enter India? Should they partner? Where are the threats/opportunities?16

Interdisciplinary approach: layering of models


Powered byInterdisciplinary approach: layering of models

Interdisciplinary approach: layering of models


Powered byThis is the ACH from a companys STEEP assessing whether or not a company should go to Mexico.18

Crisis MethodWar GamingGames: stock market, traditional and virtual

Applied Learning Model


Powered byA note from the CEOs office:

I am putting together a market update for our shareholders. I need to know the latest trends of the pharma market and I need by 11:30am today!What pharmaceutical companies are performing the strongest on the stock market and why? Give me the top 3 performers or so. Is there any word in the market of new drugs being introduced soon by our competitors? Will they impact us?Finally, what do you think are some of the hot buttons or top issues in the pharma market right now? M&As, R&D costs, new markets like Brazil, regulatory?

Thank you as always for your top-notch analysis!Ms. S.F., CEO

Crisis Method


Powered byCompany 2 leadersCompetitor #1 Team Competitor #2 Team Competitor #3 Team

Applied Learning Model


Powered byManufacturing: Plastics, Medical equipment, Safety equipment, Pharma equipment, Train signaling; Medical: Hospitals & Insurance; Technology & Software; EntrepreneursNon-disclosure agreements are required. I do have permission to mention the companies we have worked with.

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Center for Intelligence Research, Analysis and TrainingStudent teams (undergrad/grad) with a faculty advisor with topic expertiseProjects range from cyber monitoring, competitive analysis, crowdfunding, start up market assessments, supply chain initiatives, human trafficking monitoring and pharmacy research.100 students in 2016

Applied Learning Model: CIRAT


Powered by Work on contracts that are Education to Government; Education to Business; University to UniversityEmploy levels that are growing annually soon to exceed 100 students in 2016Short term (8-15 weeks), long-term (5-9 months)Response analytics to capability (daily analytics)

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Clubs/Speaker series/ConferencesCTRAC (Cyber Threat Research Analysis Club)Competitive Intelligence & student SCIP chapterINMM: Institute of Nuclear Materials ManagementLaw EnforcementNational SecurityLearning from experience


Powered byStudent research: Academic & practitionerMasters theses: Intel methodologies in Business

Indicators and Warning Analytic Model for Cyber Security Start-upsGeospatial Model for Higher Education MarketingUsing Content Analysis to Identify Patterns of FraudSocial Marketing and Analysis: Comparing B2C to B2BSocial Network Analysis for Forecasting Blockbuster Teams


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After graduationbusiness alumni


Powered byStill learning, researching and applying intelligence!25

Thank you!Contact Info:Shelly Freyn, Assistant ProfessorRidge College of Intelligence Studies & Applied [email protected]


Powered byDr. Qingjiu (Tom) Tao, Ph.D.Dr. Tim Walton, Ph.D.


Powered byWhat Is Intelligence Analysis?Evaluating data from all sources to objectively assess the significant implications for decision-making, in a way that goes beyond existing estimates of the situation and its significance.


Powered byBrief History of IA at JMUConcept Initiation2002Degree Program Approved in 2006Institute for National Security Analysis established in 2007-received a special Congressional appropriationRecognized by DIA as a foundational school for its university based Analytic Training ProgramPartnership with DEA and other agencies as well as private enterprises.Host of International Five Eyes Analytic Training WorkshopFirst class of students graduated in the spring of 2010.


Powered byMajor in Intelligence AnalysisThree-year program, leading to Bachelor of Science degreeCritical Thinking (methodical problem solving)High technology (cyber, analytic software, satellite imagery, drones, etc.)TeamworkOral and Written CommunicationWorkplace professionalism The dual approach to analytic methods and technological integration


Powered byRecommended MinorsComputer Science, especially cyber security

Geographic Science, especially geospatial intelligence

Language and area studies, especially Arabic, Chinese, andPersian

Criminal Justice


Powered byProject-Based CoursesLabs for computer-related classesPractice in work analysts actually do (research, writing in Intelligence Community style, oral briefing)Competitive Simulation (War Gaming)Internships, community outreachReal world projects with Global 100 multinational corporations. Not multiple choice, true/false, fill-in-the blank tests!


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Where Do IA Students Impact the World?Some Major Employers of Our Graduates


Powered bySome of our students DO make it into the intelligence agencies (typically about 10% of our graduates each year)

Another couple of students a year go into the armed forces

The rest get jobs working in the corporate world, usually consulting firms33

Source: 2016 Senior Capstone Project, Abretski, Brown, Knarzer and To.

2016 Alumni Survey


Powered byHands on and practice oriented learning process of teachingB.S. focused on science and technology skillsTech. methods continue to utilize these b.c employer uses and wants them ConcentrationsNat secCi Other; has been a significant increase in students who have picked up a minor Relations not as developedTeaching facultyResearch and development partnershipsMoney7 graduated classes chartNow it is Competitive after looking at the chart and stuff Overall, JMUs practice oriented style of teaching and learning through doing gives it a strategic advantage in preparing students for a lifelong career.

Source: 2016 Senior Capstone Project, Abretski, Brown, Knarzer and To. 2016 Alumni Survey


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http://ia.jmu.edu or Google intelligence analysis jmu

For More Information


Powered byThe source for the many details needed to understand the IA Program36

Thank you! Now how about a little Q&A?

Email: [email protected] [email protected] The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.

Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com. See you next time!


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