HOW UK DRINKS? ALCOHOL CONSUMPTION TRENDS & PREFERENCES

1. The Government's Alcohol Strategy defines binge drinkers as men who report exceeding 8 units of alcohol on their heaviest drinking day in the week before the interview and 6 units for women.

2. All numbers (except *) calculated on the sample which said they had a drink in the last week (before the survey interview) 3. * is census taken from Wikipedia | ** is all population taking the survey

Source: Opinions and Lifestyle Survey, General Lifestyle Survey and General Household Survey; Office for National Statistics(UK) - Year 2005 - 2013

65 mn

Total Population*

50 mn

Over Drinking Age

30 mn

Alcohol Consumers 2008 – 2010: period showing max decline

-8% -5% GENDER Surprise! Young men are drinking lesser.

The proportion has gone down from 1:10 1:50

For women it has gone down from 1:20 1:50

The gender alcohol preference spectrum

2005 - 2013 2013

E DUCATION

I NCOME It’s all about the money! Q UANTITY Old habits die hard!

No. of binge drinkers have reduced by 2%

v/s no. of light drinkers to have reduced by 5%

J OB

Permanently employed - 2x more likely to drink!

Job hunting? 2x likely teetotalers

However, those who drink: 2x likely to binge.

I have a job, I’ll have another drink!

Routine / manual job - 43% more likely to binge vs. managerial jobs

-14

-10

-4

2

A GE I am old, let me have my drink!

16 – 24 yrs

25 – 44 yrs

45 – 64 yrs

Over 65 yrs % Change (‘08 – ’15)

S MOKING

Fun Fact! Ex-smokers are 4x likely to binge vs. other groups

I am smart enough to take care of myself!

#UK FEELS #DRINKING #LUXURY! TRENDING …. #TEETOTALER #SOBER

© K

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Women

T EETOTALERS**

Men 4% 2% 18% 25%

Designated drivers… every time! My drink and my puff!