how video can boost your business
TRANSCRIPT
HOW VIDEO CAN BOOST YOUR BUSINESS
Smart Writing for Better Business
OVERVIEW
• Why Video?• What do I put in my videos?• Where do I put my videos?• Benefits of Video• Build relationships• Get more business
WHY VIDEO?
• Ability to have videos found in search results• YouTube is the number two search engine• Content to share on your website, blog posts, social
media posts or email• Potential to go viral
WHY VIDEO?HAVE VIDEOS FOUND IN SEARCH RESULTS
The search engines like to display video. You may get your videos on page one even before your website. Videos stand out on the page.
WHY VIDEO?YOUTUBE IS THE NUMBER TWO SEARCH ENGINE
People search inside YouTube to find what they are looking for. They may find your video on page one of the results or they may see you in the related videos.
WHY VIDEO?CONTENT TO SHARE ON YOUR WEBSITE, BLOG POSTS, SOCIAL
MEDIA POSTS OR EMAIL
Social media posts with video are clicked on more than any other posts. Blog posts with video break up a page instead of always offering up a text only post or post with an image.
You can include links to your videos in your email campaigns.
WHY VIDEO?POTENTIAL TO GO VIRAL
People share videos they like.
WHY VIDEO?
• Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth• 100 hours of video are uploaded to YouTube every
minute• Over 4 billion videos are viewed a day• Mobile makes up almost 40% of YouTube's global
watch time• YouTube is available on hundreds of millions of
devices• YouTube's demographic is broad: 18-54 years old
WHAT TO PUT IN YOUR VIDEO
• You don’t have to be on camera if you don’t want to.• You can make your video as simple or high-end as
you like.• This could mean a face to face video, a slide show,
flash animation, or one of many other options.• Think outside of the box!
WHAT TO PUT IN YOUR VIDEO
The purpose of your video is to connect with your audience. You have choices of what to put in your video:•Use FAQ’s•Show a “How-to”•Popular topics in your industry•Interesting tips
WHAT TO PUT IN YOUR VIDEO
If you are selling a product, you can shoot a video to showcase it, show how it is made, or maybe just a quick video encouraging your viewers to submit videos of themselves using your product.
WHAT TO PUT IN YOUR VIDEO
• If you are service-oriented, you can explain an unknown facet of your service, create an informational video with tips or tricks for your industry, or explain why your service is better than the competition.
WHERE DO I PUT MY VIDEOS?
There are so many websites that are dedicated to video hosting sharing. Everyone knows YouTube. Did you know these popular others that Google frequently displays:•Dailymotion•Viddler•Vimeo•And many more
Your business can have its own channel on any and all of these websites, if you want.
WHERE DO I PUT MY VIDEOS?
• Other than the various Video Sharing Websites, you can also put videos on your own website and social networking channels.
BENEFITS OF VIDEO
• Get Found and get known• Become the expert • Build relationships
BENEFITS OF VIDEOGET FOUND AND GET KNOWN
Video is frequently shown in search results. The more video you put out on the Internet, the better chance you have of getting found and getting known…quickly.
BENEFITS OF VIDEOBECOME THE EXPERT
• By offering up videos that have substance, like informative tips or perhaps a cool project that your business is working on, you can show your prospects that you really know your industry.
• Prove to your audience that you are an expert in your area. This way, no one has to wonder if your business is experienced and capable.
BENEFITS OF VIDEOBUILDING RELATIONSHIPS
• You can build relationships with your customer base before they ever enter your building or call you.• By establishing yourself as an expert in your industry,
you are building trust between you and your audience.
BENEFITS OF VIDEOBUILDING RELATIONSHIPS
• When your prospects and customers are getting answers from you instead of your competitors, you position yourself as the leader of the pack.
• They can see you know what their problems are and that you care.
GET MORE BUSINESS
• The social aspect of online video allows your audience to respond to your videos with comments, questions and more.• Strike up conversations with your audience and start
building relationships and get them engaged.
EXTRA BONUS
• Google translates videos with speech to text. You can optimize videos just as you would optimize other content you put on the Internet.• After all, if you see video thumbnails on page one
of Google and the rest is just text, what are you going to click on?
