linkedin business boost
DESCRIPTION
Presentation on Linkedin for your business, Terri Cooper Networking Breakfast, Broncos Leagues, Red Hill, Brisbane, May 25th, 2011, by Des WalshTRANSCRIPT
![Page 1: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/1.jpg)
Boost Your Business and Raise Your
Profile
with LinkedIn
Des Walsh
Terri Cooper Networking BreakfastBroncos, Red Hill, Brisbane 25th May, 2011
![Page 2: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/2.jpg)
disclaimer
This presentation is for information only, should not be taken as representing the official views of
LinkedIn and should not be construed as constituting business or financial advice.
Logos are copyright of the respective companies.
![Page 3: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/3.jpg)
Optimising your profile Company profile The invitation game Recommendations Groups Answers, Polls & Other New Things
today we will look at
![Page 4: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/4.jpg)
it's about getting better known
![Page 5: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/5.jpg)
Would you like new customers?
Companies acquiring new customers through social media
Companies acquiring new customers through social media
Source: Adnews
Facebook 41%
Twitter 41%
LinkedIn 41%
Company Blog
46%
![Page 6: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/6.jpg)
LinkedIn IPO shatters expectations
The Washington Post May 20, 2011
LinkedIn's share price more than doubles in IPO
Los Angeles TimesMay 21, 2011
LNKD - the buzz
![Page 7: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/7.jpg)
overview 100 million+ members
More than half that number outside USA
Affluent, influential, educated membership
Includes execs from all Fortune 500
companies
Over 2 million companies have profiles on
site
New member every second (or faster)
2 million + Australia & New Zealand
![Page 8: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/8.jpg)
http://linkedin.com/in/deswalsh
growing a network
Month Year Connections Network
Oct 2004 joined ?
Feb 2005 3 1,400
Mar 2005 46 133,600
Apr 2009 495 9,520,596
Dec 2009 585 12,081,785
May 2011 927 14,284,500
![Page 9: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/9.jpg)
after a while it just grows like Topsy
![Page 10: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/10.jpg)
navigating the nav bar
![Page 11: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/11.jpg)
optimise your profile 1
![Page 12: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/12.jpg)
optimise your profile 2
![Page 13: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/13.jpg)
optimise your profile 3
Also edit:
Specialties
Positions held
Contact details
And remember - Keywords Rule!
![Page 14: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/14.jpg)
![Page 15: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/15.jpg)
don't forget your company profile
![Page 16: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/16.jpg)
the invitation game
My rules (make your own to suit you)
it's not about friends, it's business
build a network, not a collection
you don't have to invite everyone
you don't have to accept every invitation
be personal (no boilerplate invitations)
![Page 17: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/17.jpg)
the boilerplate invitation
![Page 18: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/18.jpg)
recommendations
the easiest way I know to get testimonials
easier to get when you give first
bland is worse than useless
give (honestly) the kind of recommendation they
want
ask for the kind of recommendation you want
![Page 19: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/19.jpg)
groups give extra leverage
![Page 20: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/20.jpg)
create your own group
![Page 21: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/21.jpg)
answers (but think “questions”)
![Page 22: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/22.jpg)
polls for thought leadership
![Page 23: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/23.jpg)
LinkedIn Today
![Page 24: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/24.jpg)
Signal
![Page 25: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/25.jpg)
5 takeaways
- put your best profile forward and keep it up to date
- get linked – of course
- explore the possibilities of LinkedIn
- integrate Linkedin as part of your social web presence
- engage – LinkedIn is becoming a place of communities
Slides: http://slideshare.net/des/linkedin-business-boost
![Page 26: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/26.jpg)
coachingLinkedLeverage coaching options
http://deswalsh.com/coaching/linkedin-coaching/
For anyone attending today, special price on my
LinkedIn Profile Makeover
http://deswalsh.com/tybrisbane
![Page 27: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/27.jpg)
questions
![Page 28: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/28.jpg)
contacting Des
Most of my social links at http://xeesm.com/deswalsh
0413 089 355 | [email protected]
http://linkedin.com/in/deswalsh
![Page 29: LinkedIn Business Boost](https://reader033.vdocument.in/reader033/viewer/2022042521/554cdebbb4c905d6488b51f9/html5/thumbnails/29.jpg)
Copyright stuff
All logos in this slide deck are copyright the respective owners. Permissions for downloaded images are listed with each slide deck in this series of webinars. The slide deck is copyright © Des Walsh 2011 and is intended for use of participants in the Social Media Webinar 2011 series. Please ask Des - [email protected] - if you wish to use it for other audiences: permission will not be unreasonably withheld.
Cartoon: “Internet famous” Hugh MacLeod gapingvoid.com