linkedin business effeiciencies
TRANSCRIPT
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UsingSOCIAL MEDIA FOR BUSINESS EFFICIENCYwith LinkedinDecember 2016Gina Daschbach Marketing, LLC @ginadaschbach
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Gina Daschbach Marketing, LLC
HOW LINKEDIN INCREASES
EFFECIENCIESFaster AccessStreamlining
Analytics
• Rapid search capabilities• Streamline lead acquistion process• Automation and analytics• Search Effeciencies– Make yourself more searchable,
prospects can find YOU faster (keywords, summary)
– Faster access to prospects through advanced search• Recruiting
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Gina Daschbach Marketing, LLC
LINKEDIN– B2B’s most
powerful Social Media Network
• a B2B tool with 300,000,000 users• Not just Facebook for business • More like a Rolodex on steroids• WHAT IT’S NOT – not just a place to
post resumes or scour for new jobs• Networking, lead generation,
relationship building, & publishing• Used well, it builds trust and
industry expertise
B2C vs B2B
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Gina Daschbach Marketing, LLC
THIS PRESENTATION
– You’ll Learn
• Tips for Profile Optimization – photos, description, keywords and
summary• Connections – how many you need, how to get them,
what to do with them• Networking & Leads Acquisition – powerful tips for Social Networking• Publishing Platform – how this can build trust and industry
expertise
Viewing Profiles is the #1 activity on LinkedIn.
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Gina Daschbach Marketing, LLC
PROFILE OPTIMIZATION
– Photos
• Will your photo win them over in less than a second? • Use a good photo• Not having a picture is like
having a bag on your head. • Bad photos can be just as bad. • Show Head and shoulders - 60%
of picture should be of your face.
EXTRA – Customize your LinkedIn Profile URL
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Gina Daschbach Marketing, LLC
PROFILE OPTIMIZATION
– Headlines
EXAMPLE: “I help electronics
manufacturers (name target market group of
people) and (what is the result) find distribution
channels for in the Metro NY area.”
• What is your LinkedIn “Headline” – not your job title. Be specific about industry and expertise. • Bring keywords into your
headline, they can influence your Google/Bing searches.• Think of the viewer “Can this
person help me get what I want.”
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Gina Daschbach Marketing, LLC
PROFILE OPTIMIZATON – Summary Content
SUMMARY (Example: “You’re an engineer….
that’s why you need me”)
• Does your summary build credibility with your ideal client• Identify your target market
and client - then write to their needs in a compelling manner. • Try to write ABOUT THEM
instead of ABOUT YOURSELF. Then explain why you are the best.
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Gina Daschbach Marketing, LLC
PROFILE OPTIMIZATION
– Keywords
• Focus on keywords and repeat them in your profile summary, interests and skill endorsements to increase profile views. • This is your own personal SEO
Factory – Google Loves LinkedIn.• LinkedIn profiles are often
surfaced in top Google Search results.
PRO TIP: Within your summary include this: “Add me to your LinkedIn network, my email address is:___________”.
GOOGLE SEARCH: linkedin/electronic sales representative new york
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Gina Daschbach Marketing, LLC
CONNECTIONS – Strive for 500+
Connections
THE BONUS: Hit 500+connections,
and the computer algorithms give you
higher rankings during searches.
• 500 connections is the magic number for Social Validity and Social Proof• After 500 – the popularity
contest is over – LinkedIn no longer tracks and displays your number of connections. • You have achieved your
professional standing an endorsement of your professional capability.
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Gina Daschbach Marketing, LLC
CONNECTIONS – Best Practices
Do this tomorrow morning “Nice meeting with
you at the ERA Holiday Dinner – I’d like to add you to my
professional network”
• Get into the habit of connecting with people on LinkedIn• MODERN-DAY BIZ CARD –
instead of wrapping business cards in a rubber band to sort through later, immediately, instantly search the contact on LinkedIn and connect to them. • GET THE APP on your phone if
you don’t already have it.
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Gina Daschbach Marketing, LLC
CONNECT WITH THE RIGHT PEOPLE
TIP: Consider what email account you want to connect
with LinkedIn. (personal/business)
• GET TO 500+ – but with the right connections.
• Check your 1st degree connections - Try to keep them relevant.
• HOW TO: Ask someone to join your network by sending them an invitation to connect. When they accept your invitation, they'll become a 1st-degree connection.
• 1st-degree connections are given access to the primary email address on your account.
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Gina Daschbach Marketing, LLC
PLACES TO CONNECT FROM
• A member's profile • Search results• “Add Connections” page (which
looks through your email address book),
• The ”People You May Know” page • Someone else’s Connections1. Go to a connection's profile 2. Click the number of their connections in
the right corner under their title. 3. This will take you to
the Connections box on their profile.
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Gina Daschbach Marketing, LLC
SOMEONE ELSE’S
CONNECTIONS
• VIEW CONNECTIONS BY: – ALL see all visible connections.– SHARED see connections in common.– NEW see connections added to that person's
network within the last 24 hours, or since you last signed on.
– SEARCH their connections – magnifying glass.• VICE VERSA– Unless you choose to lock this down, your
1st-degree connections can see your list of connections.
– This lets them browse your network and find mutual friends and colleagues and vice versa
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Gina Daschbach Marketing, LLC
PAID PREMIUM SERVICE
InMail and more
• WHO’S VIEWING YOUR PROFILE– Take action when someone views your profile• INMAIL– LinkedIn messages have an 85% open rate over basic
email, starting conversations more quickly. – Message individuals who you may not want to connect
directly with yet. • PREMIUM SEARCH FILTERS– Refine your searches and get to the right people more quickly. • PROFILES PER SEARCH– Basic (free) members access to 3rd degree Profiles. – Unlimited search limit when you upgrade to the Business Plus • SAVED SEARCH ALERTS – Automation! - LinkedIn will email you leads -Saved Search
Alerts go right to your inbox. – LinkedIn will email you any new profiles that fit your
search criteria on a weekly basis.
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Gina Daschbach Marketing, LLC
NETWORKING AND LEAD
ACQUISITION – How to
Network on LinkedIn
• 3 WAYS TO NETWORK:1. Direct Outreach2. Referrals (1st, 2nd, 3rd degree) 3. Groups • HOW MUCH TIME? • Set aside 15 -30 minutes a day
for networking. • USE THE “LINKEDIN
CONTACTS” feature to monitor network updates and stay in touch with contacts you many not regularly interact with.
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Gina Daschbach Marketing, LLC
JOIN LINKEDIN GROUPS
– More Connections
BONUS: You can connect with someone directly
through a group without a 1st degree connection and by sending an InMail without
character limitations.
• JOIN 10 LinkedIn GROUPS – Will help you reach “500” – Start with alumni groups and
professional groups. – Check your Connections to see
what Group they belong to.• ENGAGE, COMMENT, LIKE AND
SHARE– Meet like-minded people on topics
you’re interested in and on which you have expertise to share.
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Gina Daschbach Marketing, LLC
HOW TO REQUEST A
CONNECTION
• Under the Profile picture is where you will find the CONNECT button.
• Always personalize Connection requests.
• Do not use the generic text LinkedIn supplies.
• Spark their memory or briefly introduce your goals or risk being ignored.
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Gina Daschbach Marketing, LLC
PUBLISHING PLATFORM
Your own Publishing Network 3 TYPES OF POSTS• SHARE AN UPDATE– limited characters, add a photo, link. – This will appear in your Connections
newsfeed. • POST A PHOTO• WRITE AN ARTICLE – long-form, formatted blog posts, share
your thoughts on the latest industry trends.
– Sends a notification to your connections to let them know about your new post.
– Share in Groups!
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Gina Daschbach Marketing, LLC
YOU ARE THE REAL POWER
BEHIND LINKEDINHumanity
makes the difference.
• LinkedIn gives us the tools – but we must nurture and grow our own relationships – no machine can truly do that.
• We’ve all learned that we can’t go to a networking event, hand out a ton of business cards and then sit back and get ready to write orders.
• There are more steps to building that relationships.
• Stay Human! Make real connections.
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LINKEDIN @ginadaschbachEMAIL [email protected] ginadaschbach.comPHONE 845.323.3595
- Social Media Strategy
- Profille Audit/Updates
- Visual Content- One to One
Training- Presentations
- Case Studies- Literature,
Brochures- Content
Development- Branding