how video changes user experience
TRANSCRIPT
Разработкакомплекснойdigital кампании //Предложение
June 2016
How online video changes User Experience//Data, trends and tips for your Business Short Resume of
Most UsefulData Insights
*based on Google Consumer Barometer insights
INTROVideo rocks the internet. That’s not a secret.
We don’t want to play the Captain Obvious’ role, so we gathered only proven data without any inspirational business consultancy texts.
Let’s dive into deep insights and make the conclusions!
Fact 1: Video becomes a habitOnline video becomes a habit! 36% watch video daily and 27% have weekly video experience!
Fact 2: Mobile works even better!The same with your daily mobile video experience. People use smartphones towatch videos as often as desktop computers!
Mobile videos: growing trend since 2013Thanks to faster connection, mobile video became a traffic leader. Social Medias became video-centric, as a result users expect to get media in interactive formats, not texts.
Fact 3: Online video is the most stable in-home media channel with max level of focused attention TV? Huh, No. Take a look at your kids. YouTube, right? That’s what we are talking about!
TV’s going out of the game!Just take a look at it! People prefer video-on-demand and live-streaming formatsinstead of standard TV program broadcasting – 66% don’t watch TV while viewing online videos.
Fact 4: Media formats became shorter!It hard to catch user’s attention, but you can still do it with video.Notice! Videos shorter than 5 minutes are the most viewable.
UX Tips/Media: How it was and how it is nowTexts are the old school. Go visual! Here is the most striking example of how todaysmedias use videos as the core element of the UX… and win!
New York Times: Traditions, traditions…
C|NET. Future Today’s media: short videos and visual acceptation of content
Fact 5: When do people watch online video?
Everyday, anyway, anytime, any reasons. Just always!
Fact 5: When do people watch online video?Always means really always! Online videos became the best advisor for any situation. Hey, e-commerce, have you caught the idea?
UX Tips/E-Commerce: Online video instead of showroomsDid you know that online product video is a valuable alternative of showroom visit?Due to Marketer Magazine Research, 50% of online buyers visit showrooms just to examine the product before online buying. Use product videos to cancel the showroom visit and get up to 175% conversion rate raise!
Fact 6: Where we watch online video?We said it. Video is everywhere! Social networks and online video sites are leading, news or magazine sites are following.
Fact 7: Bedroom and living room are the most comfortable places to watch online videosWe are going deeper into the user experience! Note, bedroom and living room. Make your interface playing with a good old cosy evening mood.
Fact 8: Almost anytime, but mostly morning and evening. That’s your time to interact with the audience! While you are still writing your long-reads, your competitors are talking to your customers using interactive content!
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