hp indigo labels & packaging portfolio for: d print – trends in digital printing date:...
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HP Indigo Labels & Packaging PortfolioFor: D Print – trends in digital printing
Date: September 16th , 2010
Andrej Petković, Professional Printing SolutionsHP INDIGO Distributor
The FUTURE of labels and packaging IS DIGITAL
What’s driving the growth?• Technology forces
– Speed– Format– Capability
• Market forces– Shorter runs– SKU proliferation– Customization– JIT production– Lean
• Business forces– Cross-over points with analogue
printing– Deconstruction/Reconstruction of
the supply chain
• Environmental forces
Source: HP internal estimates
Overall growth
Marketing Collateral11%
2%
Books47%
4%
Direct Mail 4%
11%
Signage14%
4%
Digital growth
Packaging59%
4%
Labels45%
4%
Evidence of the TRANSFORMATION
Source- - Labels and Labeling
0%
15%
10%
5%
30%
35%
40%
25%
20%
Zero – 25K 25K – 50K 50K – 75K 75K – 100K 100K – 150K Over 150K
Average Run-Lengths
Dramatically increaseSUPPLY CHAIN EFFICIENCYWhat is the impact of printing-to-demand ?
“Creating a more agile supply network that provides unique customization for each retail customer…is not widely talked about in the industry. This value creation requires different thinking from what we have been doing over the past few decades.” - Keith Harrison, Global Product Supply Officer, P&G
HP Indigo’s share
• HP Indigo owns 73% market share on narrow web-fed digital presses
• HP Indigo is one of the 3 leading label press suppliers (conventional and digital)
HP Indigo digital labels market
share
HP Indigo labels and HP Indigo labels and packaging installed basepackaging installed baseOther digital vendorsOther digital vendors
Applications Window
Prime labels
Shrink sleeves
Industrial labels
Tags
Folding cartons
Shelf talkers
Flexible tubes
Flexible packaging
Target Market Segments
Wine and spirits Beverages Household Health and beauty
Industrial Food Pharmaceutical Neutraceutical
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Monthly Volume in Linear Meter x1000
Job Run length
in Linear Meter
BEP ws4500
BEP ws6000
Labels & Packaging Product Portfolio
0 100 200 300 400 500
ws6000
ws4500
BEP ws4500
BEP ws6000
FLEXO
Labels & Packaging Solutions
Pre-press Server Press ConvertingPre-press Server Press Converting
ABG Digilam
ABG Digicoat
ABG Digicon
series II
ABG Saber Extreme Laser
HP SmartStreamLabels & Packaging PrintServer, powered
by EskoArtwork
HP Indigo press ws4500
HP Indigo WS6000 Digital Press
HP Indigo Labels and Packaging Server powered by EskoArtwork
HP Indigo Labels and Packaging Color Kit
HP Indigo Labels and Packaging VDP Tools
Color Up to 7 colors supporting white and spot mixed inks as well as Pantone licensed 6 or 7 on-press broader color gamut simulations of Pantone PMS and Goe colors
Color Up to 7 colors supporting white and spot mixed inks as well as Pantone licensed 6 or 7 on-press broader color gamut simulations of Pantone PMS and Goe colors
New
NewNew
New
HP Indigo Industrial Presses Overview
HPI ws6000HPI
ws4500
HP Indigo technologyHP ElektroInk – Liquid Ink
HP Indigo technology
HP Indigo Color Printing• 7 colours on press
• 97% PANTONE
• Special colours*: • White• Invisible ink• Digital matte• Fluorescent inks• Light Magenta• Light Cyan
* Depend on press model
• Printing speed 120m/h 1color, 60m/h 2 colors,
30m/h 4 colors, 24m/h 5 colors
• Resolution (dpi) 812 x 1219 and 2438 x 2438 at HDI
• Line screens (lpi) 144, 160, 175, 180, 230
• Max. image 317 x 980mm
• Roll width 200 - 330mm
• Expand color versatility beyond CMYK by including orange, violet and green to achieve a closer match up to 97% of the PANTONE® MATCHING SYSTEM Colors.
• HP SmartStream Labels and Packaging Print Server, Powered by EskoArtwork.
HP Indigo ws4500 Digital Press
• Printing speed 64m/h 1 color, 32m/h 2 colors
16m/h 4 colors, 12.8m/h 5 colors
• Resolution (dpi) 812 x 1219
• Line screens (lpi) 144, 160, 175, 180, 230
• Max. image 308 x 450mm
• Roll width 200 - 330mm
• Expand color versatility beyond CMYK by including orange, violet and green to achieve a closer match up to 97% of the PANTONE® MATCHING SYSTEM Colors.
• HP SmartStream Labels and Packaging Print Server, Powered by EskoArtwork.
HP Indigo ws4500 Digital Press
HP Indigo WS6000 Digital Press Main Features The most productive, most flexible roll-fed digital press yet, targeted for mainstream label production
High productivity Repeat length format
• 4 colors 30m/min
• 2 colors: 60m/min
• Improved productivity
• 317mm x 980mm
Large media gamut and application reach
HP SmartStream Print Server solution
12–450 microns substrate thickness
Designed specifically for production of labels and packaging
Key Features and Customer Benefits
Speed Quick turnaround of high volume jobs
• 4 colors 30m/min• 2 colors: 60m/min
Large image format
Format efficiency and high productivity317 mm x 980 mm
User interfaceSimplified operator experience
• Increased utilization and productivity• Better operator/AMPV ratio
Enhanced serviceability
On-press diagnostics & guided troubleshooting tools• Increased press up time• Higher productivity
Supported Media
Job Type Label Width (mm)
Label Length (mm)
Quantity SKUs Colors
Veterinary 52 82 112,000 3 4
Food 87 199 15,000 3 4
Nutraceutical 148 118 10,000 2 4
Food 66.5 66.5 80,000 4 4
Pharma/Security 49 34 300,000 3 2
Food 95 95 42,000 2 6
Beverage 149 147 10,000 1 5
Wine 82 136 15,000 3 4
• 8 jobs/21 SKUs• 4 substrates• all jobs printed and then converted near line in a staggered 8 hour shift
In August 2009, the following jobs were produced on the WS6000 (and converted near line)
ws6000 vs Flexo: Tower of Production
Selling prices were projected for each of the jobs at conventional (cost-plus) and the following results compare the financial metrics, expressed in terms of: • Revenue/Press/Shift/Year• Revenue/Press Hour• Revenue/Production Manpower/Year
Maximum Flexo Revenue Maximum Digital Revenue
Press 13” Flexo Press WS6000Press lines 1 Press lines 1Press shifts 1 Press shifts 1Manpower 4 Manpower 3Jobs/Year 444 Jobs/Year 1,368
Revenue/ Revenue/ Revenue/ Revenue/ Revenue/ Revenue/Year Press Hr Manpower Year Press Hr Manpower
€744,503 €470 €186,125 €2,293,876 €2,011 €764,625
Tower of Production: Revenue
REPLACEMENT technology….or COMPLIMENTARY technology?
Tower of Production: Summary
•(1) WS6000 produced the identical throughput of (1) 13” flexo press in 77% less time (7 hours vs. 31.43 hours)
• (1) WS6000 produced 3X more jobs per month than (1) 13” flexo press (114 jobs/month vs. 37 jobs/month inc. finishing)
• (1) WS6000 on (1) shift generated 3.1X more annual revenue than (1) 13” flexo press on (1) shift (€2.29M vs. € 744K)
• (1) WS6000 on (1) shift generated 4.3X more revenue/press hour than (1) 13” flexo press on (1) shift (€2K vs. €470)
• (1) WS6000 on (1) shift generated 4.1X more annual revenue/manpower than (1) 13” flexo press on (1) shift (€765K vs. €186K)
ws6000 caring for the environment • Reduced waste
– Less use of imaging oil- on-press recycling system reduces overall use of by ~50%
– Less supply waste- As a result of increased supplies lifespan– Large ink cans- Reduce total ink cartridge waste
• Minimal noise– New substrate handling technology
reduces noise level
• Reduced energy consumption– Lower power consumption per label– Reduced energy consumption during ink
manufacturing process
THANK YOU!