Retail Brand Auditfor

Mystery Visit to Palika Bazaar Complex

About Connaught PlaceMarket

• Connaught Place (officially Rajiv Chowk) is one of the largest financial, commercial and business centers in Delhi.

• CP has countless restaurants, watering holes, shops and emporia and cinema halls.

• Some of the Primarily markets of CP are :

• Inner Circle• Janpath• Baba Kharak Singh Marg,• Palika Bazaar

Visited Place

• Partner Id : 2-4DJQ-18 • Asian Infotech • Proprietor : Mr Sandeep Puri • Address : Shop No 18 Palika

Parking Complex Connaught Place , Delhi - 110001

• Sales Person we talked to : Dheeraj Kumar

• Date of Visit : 4th October , 2011 , Tuesday

• Time of Visit : 11:45 AM

Ambience around Shop

• Presence of Glow Sign Board –Good Condition

• Neighbouring Shop no. 19 : Pleasure Electronics

• Asian Infotech was only selling HP and Compaq products

Storage of Material at the main entrance makes the approach look shabby-as

shown in the photograph

Laptop Display - HP

• 8 notebooks on Display , only one of them was on Demo Mode • 7 HP and 1 Compaq Notebook on Display • Out of 8 , 3 Mini Series Laptops were shown on display

Notebook Specifications on Display

Laptop on Display Mode Model no. G6-1103TU

(stand was torn as shown )

• Desktop Display• 4 Monitors of HP were on display at the front of the shop• One Desktop was on Demo Mode• Display was neat and organized

• ISB• ISB was neat and well organised

• POS• A single brochure for all products in ample quantity• Prices were Hand written on yellow Post It slips

Festive Offer

• In shop Promoter made us aware of present Dussehra Offer

• On purchase of G6-1202TX , Reebok Wrist watch was offered under Festive offer

• He also told that many exciting festive offers are to come on Diwali (was unable to provide details)

• The outlet is also offering Carry Bag (except for mini series )

After Sales Service

– Partner sales person was convincing about the good After Sales Service that HP Provides

Accessories

– Accessories were present and though not properly displayed

– Very few Accessories were hanging on the stands

Partner Push to Brand

• Partner sales person was well versed about HP product range and features

• Partner sales person was convincing in pushing for a closure so that we can avail festive offers

• Said they are the ONLY HP Authorized shop in Palika

Partner Sales Person Hygiene

• Partner sales person was well groomed• Partner sales person was dressed up in Formals• Partner sales person was very confident and well spoken• Sales person was good in communication

Branding Material available at Store

• Price List• Brochures• Leaflets-in very limited quantity • More emphasis on Selling only HP Products