case study

Surge Hiring: Retail and Service Center

CHALLENGEA national retail, repair and services company in the recreation industry was opening

a new retail and servicing center in a market where they had no presence. To meet the

opening-day deadline, they needed to hire 125 associates, including retail sales, customer

service, mechanics and mid-level managers. An additional challenge was that the company

was in the middle of an organization-wide cost-cutting initiative.

SOLUTIONWe developed a two-pronged approach: raise awareness of the employer, our client, as a

new and exciting place to work, and create a highly personalized candidate experience to

secure candidates on the spot.

Tactics included:

• A three-month employer brand PR campaign that included radio, print and

digital advertising, web promotion and media PR placements

• A regional job fair

IMPACT• Filled all 125 positions weeks ahead of the store opening

• Allowed time for full on-boarding and deeper customer service training

• Created a regional talent pool of 700+ candidates

• Came in under budget

• Created a new process for future store openings

DavidGroup.com

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