hp - zigging while they zag: redefining a category through social
TRANSCRIPT
Redefining a Category Through Social
Natalie Malazenko, Director, WW Digital Marketing & Social Media
Signal San Francisco | March 21st, 2012
Spectre: The Premium Ultrabook
Perceptions Form
2nd Teaser Showing Features
Perception Evolved
Breaking Through CES Noise
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Throw a Party
First Ever Live Streamed Concert on Twitter to Celebrate Spectre
•Over 1450 blogs written about live stream with pick up in U.S., UK, Netherlands, Japan, & others, showing amazing Global Reach
•Mashable Article 2nd most shared article of the week and it launched on a Friday.
First Ever Live Streamed Concert on Twitter to Celebrate Spectre
• #TiestoLive, trended #1 Worldwide ORGANICALLY beating #CES Buzz
• #TiestoLive rose total HP CES buzz to be the most mentioned tech brand in timeframe:
Did it work?
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
“Everyone knows that when it comes to great-looking laptops, Apple leads the way. Or, at least, used to lead the way. Until HP announced their new design at the Consumer Electronics Show in Las Vegas. […]The Spectre is thin and extremely portable as you'd expect from an Ultrabook -- but it's also drop-dead gorgeous.” – Gary Krakow
Lenovo
Toshiba
Acer
ASUS
Dell
Samsung
HP
Ultrabook Mentions
HP UltrabooksMentionedmore in UltrabookDiscussions than anyother Windows PC manufacturer.
Momentum
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Spectre Eclipsehpeclipse.com#SpectreEclipse
Thank you
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.