Submitted By –Shubhra Dewangan

• McDonald’s originated in California, USA, 1954

• Most successful fast food chain in the world

• Spanning over 119 countries worldwide

• Operating more than 38,000 restaurants

• Serving around 68 million customers daily

• Creating an opportunity of employment to about 1.7 million people.

Growth

Differentiation

Cost Leadership

McDonald’s believes that the growth and success of restaurants and company is achieved with the help of their employees

Launches the new products according to different taste and requirements

Keeping the major markets and expanding their business in the emerging markets

Different prices according to different geographical areas

Time to time McDonald’s enhances its own brand image

HR Excellence Awards 2009: Most Effective Recruitment and Retention -Heart of England NHS Foundation Trust

HR Excellence Awards 2009: Most Effective Use of Internal Communications -Northern Rail

HR Excellence Awards 2009: Outstanding Employee Engagement Strategy -Birmingham City Council

HR Excellence Awards 2009: Most Compelling Motivation Scheme –Ladbrokes

McDonald's proves the benefits of an age-diverse workforce

METIME(online process): Recruitment costs down by 60%

Positions: Each individual restaurant is responsible for filling hourly-paid positions.

Types of Recruitment: External and Internal.

Candidate’s ratio: The Ratio for selecting the employees is 1:5

Training Facility: Used by managers while searching new employees

Effective Recruitment Award: HR Excellence Awards 2009.

ONLINE APPLICATION

ONLINE PSYCHOMETR

IC TEST

INTERVIEW WITH HR OFFICER

ON JOB EVALUATION

INTERVIEW WITH THE BUSINESS MANAGER

HR excellence award – 2009

Trains 67000 staff & spends 10 million

Focus Strategy to gain competitive advantage –

• Flexibility• Field Based Training• Leadership Program• Extended Hours Workshop• Customer Service• Cost Leadership • Outcomes• Speedy Delivery

Welcome Meetings

Structured Training Program

Floor Based Training

Workbooks & Online Tests

Ongoing Training

The need of strategic human resource management for a multinationalcompany like McDonald holds a great importance for the current businessoperation and future growth opportunities

McDonald’s strategy must attract more new customers and alsoencourage the present customer to visit restaurants more often, buildbrand loyalty and eventually create long-term profitable growth for thecompany