Research, Planning & Buying

HSB Media Consulting

A small agency with

BIG agency capabilities

and stretches your media budget!

HSB

HSB helps you reach new markets..

from some of

“Harriet Berger spends our marketing dollars like they're her own maximizing every media investment by seeking out the best deals, the most advantageous targeted placements and keywords,

and ALWAYS adding value via impactful promotions and other results-driven opportunities.”

Beth Phillips, Marketing Director

“Working with HSB Media is a breath of fresh air. She is sensitive to our

budget needs as a nonprofit organization, always giving us the most value for our advertising dollar.

Harriet Berger provides a welcome blend of professionalism, experience,

creativity and warmth. A terrific partner!”

Karen Carlisle V.P. Corporate Communications & Development

Susan Caruso, Director of Marketing

Building quality campaigns requires a forward thinking approach. Harriet Berger is thoughtful and tenacious in determining the media mix necessary to build quality campaigns. Crafting consistently effective media plans through the application of relevan

Building quality campaigns requires a forward thinking approach.

Harriet Berger is thoughtful and tenacious in determining the media mix necessary

to build quality campaigns. Crafting consistently effective media plans through the application of relevant research and extensive Client dialogue,

Harriet hits the mark when it comes to assessing and understanding the nuances of Client need. Her results-driven media plans have consistently produced

solid returns and measurable results.

“HSB receives my highest recommendation. Her understanding of the media buy encompasses more than just print advertising. I found her

work to be excellent and accurate in every detail for the magazine buy.”

Laura Jacobson, Senior Account Executive

“Harriet’s longevity in the market has enabled her to establish long-term relationships with the different media outlets, so she’s heard all their stories and seen all their tricks. Anyone who works with

her knows not to mess around when it comes to business – she’s there to do the best job for her clients.”

Gail Goins, Senior Account Executive

I have found Harriet Berger to be a terrific person to work with and, more

importantly, one who is very effective in helping her Clients with their media plan.

She understands her Client’s key marketing challenges and knows how to develop a strategy to achieve their goals. At the same time,

Harriet is always looking for ways to improve a plan. She has tremendous skill in acquiring “added-value” and is a great partner in creating

promotions with the stations. All of this helps her put together excellent media

plans with media buys that are effective and work.

Mike Strawn/COX Radio, Senior Account Executive

Senior-Level

Advertising Media

Professional

30+ Years Agency

Experience

Consumer/B2B Media

Track Record for

Great Customer

Service

Meet Harriet S. Berger

and the tools she uses

MRI/SMRB

Monroe-Mendelsohn

SRDS

Google Analytics

Arbitron (Radio)

Nielsen (TV)

SQAD (CPP)

TapScan

Qualitap

Post-Buy Analysis

SmartPlus Media Planning/Buying Software

Partial Client List Past & Present

Representing B2B and B2C

National and International

Accounts • HEALTHCARE/INSURANCE

Emory Healthcare

Emory Vision

BCBS/Georgia

Cotton States Insurance

• EDUCATION

Sylvan Learning Centers (Atl/Phl/NY)

Emory University

Goizueta Business School

• NON-PROFIT

Nobis Works/ReWorks

PeachCare for Kids

Violence Against Women

Youth in Charge

The Clean Air Campaign • ARTS Sacred Art of Russia

• TRAVEL Greater Helen CVB Dekalb CVB Omni International Hotels ACVB Brand Atlanta

• MEDIA WAGA-TV GCTV-Wometco Charter Business

• HOME SERVICE Tindol Services, Inc. Orkin Pest Control Horizon Carpets Dalton Carpets Jackson EMC

• FINANCE Sun Banks of Florida Robinson Humphrey

• FOODSERVICE

Atlanta Bread Company

Krystal Restaurants

Jack’s Food Systems

RaceTrac

Georgia Peach Commission

Pet Dairy

Gold Kist, Inc.

• DESIGN

Kawneer (Div. of Alcoa)

Scholle Packaging

• REALESTATE/DEVELOPMENT

Land Resource Cos.

The Settings Development Cos.

Long Branch Lakes

Cousins Properties

Ultima Carolina