htc indiana pilot community training session february 2008 hometown competitiveness
TRANSCRIPT
HTC IndianaPilot Community Training Session February 2008
HomeTown HomeTown CompetitivenessCompetitiveness
2
Strategic Strategic PartnershipPartnership
Heartland Center for Leadership Development
3
HomeTown HomeTown CompetitiveneCompetitivene
ssssFramework
for Effectiveand Sustainable
RuralCommunity and
EconomicDevelopment
4
HomeTown CompetitivenessHomeTown Competitiveness
Overview
How all the pieces fit together for
community and economic growth.
5
HomeTown Competitiveness is Focused on Critical Issues
Generational Wealth Transfer Historical Youth Out-Migration
Trends Loss of Farms and Small
Businesses Erosion of Leadership Capacity
6
HomeTown Competitiveness
Philosophy • Locally controlled• Build upon community assets• Do not replace local capacity; all
HTC activities must add value• Build community capacity through
empowering local leadership• Convene and build partnerships• Belief in power of “Hometown”
7
HTC Helps Communities Spiral Up • Philanthropy for ongoing funds
for leadership, youth, and entrepreneurship
• Cultural capital increases with pride and hope as young people return
• Youth engagement, leadership and entrepreneurship development and capturing wealth transfer creates new social, cultural and financial capital.
• Social, political and financial capital to support HTC and early assessment
• Cultural capital begins to change—We can do it!
• Bridging social capital brings outside expertise together with internal wisdom
SP
IRA
LIN
G U
P
Phase 1
Phase 2
Phase 3
Sustainability
8
A National Model2004 Innovative Program Award from the
International Community Development Society
2005 HTC Awarded $2 Million Entrepreneurship Development Systems Grant from the W.K. Kellogg Foundation (one of six selected from 180+ proposals)
17 HTC Academies completed in 8 states (787 participants)
HTC providing training/technical assistance in 14 other states
9
Putting All the Pieces Together…
Lead
ers
hip
En
trep
reneu
rsh
ip
Ch
ari
tab
le A
ssets
You
th
HomeTown Competitiveness
10
EntrepreneurshipEntrepreneurship
Lead
ers
hip
En
trep
ren
eu
rsh
ip
Chari
tab
le A
ssets
You
th
HomeTown Competitiveness
11
EntrepreneurshipExpected Outcomes
• Strategy in place for increasing local entrepreneurial business development
• Increased entrepreneurial activity within the community in private and public sectors
• New jobs and wealth being created within the community
• More current businesses retained and growing
12
Entrepreneurship Elements of the Strategy
• Identify and assess entrepreneurial talent within the community and region.
• Lead the development of the community’s strategy for increasing local entrepreneurial business development.
13
Entrepreneurship How does it support the HTC framework?
• Business development creates jobs and new wealth in the community
• Assists in retaining existing businesses• Sustains population with manageable
growth• Creates career opportunities for youth• Entrepreneurs can provide leadership and
new ideas for the community’s development
14
Case Study – Valley County Nebraska
Entrepreneurship
15
Case Study – Valley County
Valley County Chronology…• 1999 – No Game Plan or Program
• 2000 – Economic Development Board - Staffing Proposed• 2001 – Tax Support Passed• 2002 – Joined HTC - Focused Development Goals - Moved Towards Entrepreneurship• 2004 – Hired a Business Coach
16
Case Study – Valley County
Bottom Line Results…• 73 New Businesses
• 10 Expansions, 21 Transitions
• 332 New Full-Time Jobs
• $90 Million New Investment
• Retail Sales Up 20% vs. 18% Statewide
• Per Capita Income Up 22% vs. 9%
• Population Gain 3% (first in 70 years)
17
Charitable AssetsCharitable Assets
Lead
ers
hip
En
trep
reneu
rsh
ip
Chari
tab
le A
ssets
You
th
HomeTown Competitiveness
18
Charitable AssetsExpected Outcomes
• Community-based endowed assets• Greater knowledge about charitable giving tools
and resources • Grants awarded to specific activities that will
improve economic prospects for individuals and/or technical assistance and business coaching to entrepreneurs and small businesses
• Grants awarded to specific activities that will improve the likelihood that young people stay or return to their hometown
19
Charitable Assets
Elements of Strategy• Build charitable endowments which are:
– A new source of capital for reinvestment– Sustainable (payout available every year)– Built locally– Controlled locally
• Begin and sustain the discussion among stakeholders
20
Charitable Assets How does it support the HTC
framework?• HTC creates a better case statement to
potential donors
• Endowments provide a “Margin of Excellence” for your community
• Community philanthropy and community endowment building revive the tradition of local investment and creates a habit of giving.
21
Rural Community Fundraising
• What’s been successful?EventsAnnual CampaignsCapital Campaigns
• What’s been lacking?EndowmentsEndowments for economic development
America's Wealth Transfer:A Likely Scenario
4
5
6
7
8
9
10
11
12
1999 2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 2050
% o
f W
ealt
h R
elea
sed
United States Nebraska Rural Nebraska
Rural NebraskaEstimated WealthTransfer = $94 billion
Nebraska Estimated Wealth Transfer = $258 billion
United States Estimated WealthTransfer = $41 trillion
Strategic Grant-MakingNow that you have an endowment, what difference is that going to make in the future of your hometown?
These new assets must be invested in ways to build a better future for your hometown!
Examples of Strategic Grants
• Non-Traditional Scholarships
• High-quality Affordable Day Care
• Microenterprise Loan Program
• Build Leadership with a Purpose
• Retaining and Recruiting Volunteers
• Value-added Curriculum for K-12 School
25
Endowment Building in Holt County
O’Neill Community Foundation (pop. 3,733)• $50,000 challenge grant to build unrestricted
endowment• 50+ $1,000 Founding Members for HTC
endowment• $2,000,000+ expectancy for endowment to
support area-wide HTC activities• Grant Making to support entrepreneurship
training, county-wide leadership class, non-traditional scholarships and HTC coordinator
26
HTC as a Case Statement
HTC helps Communities to:Start and Grow Small BusinessesProvide Better Employment OpportunitiesBuild a Larger Middle ClassProvide a Better Reason for Young People to
Live and Work in their Hometown
HTC is a Better Case to Prospective Donors
27
YouthYouth
Lead
ers
hip
En
trep
reneu
rsh
ip
Chari
tab
le A
ssets
You
th
HomeTown Competitiveness
28
YouthExpected Outcomes
• Increased number of young people working towards returning to their hometown
• Entrepreneurship curriculum and community-based learning available to more youths
• Stronger school-community partnerships in place to support shared education and community economic development goals
• Greater youth involvement in community service and leadership
29
Youth Elements of the
strategy• Supports youths and adults working
together to create greater opportunities for young people to stay or return
• Helps young people create their own business and career opportunities
• Assists youths participating in entrepreneurship training to engage with the community and implement business plans
30
Youth How do they enhance the HTC framework?
• Pool of young entrepreneurial talent for creating new businesses and transitioning ownership from retiring business owners
• Fresh ideas, energy and leadership• Youth attraction can create significant
wealth retention and new wealth creation over a lifetime
31
KnoxCounty
Youth Engagement Case Study
32
Thinking Outside the Box
Core group of students with adult advisors Visited each school to explain goals Requested nominations for up to 5 students Ninety 9th to11th graders attended rally Keynotes and interactive sessions 57 students signed up for specific activities Core group of students greatly expanded Adults engaging youth in positive ways
33
Message: There are no limits!
34
Welcome Back Home Exercise
35
Thinking Outside the Box Event
Youth Chamber of Commerce
Inventors Club
Community Foundation
Leadership QuestBusiness
Project
Group Project
Individual Project
Community Focused
11th Grade Summer E-ship
Program
Nebraska Business Development Center
Community College Campuses
Host Communities
Invitation to Get Involved!
36
LeadershipLeadership
Lead
ers
hip
En
trep
reneu
rsh
ip
Ch
ari
tab
le A
ssets
You
th
HomeTown Competitiveness
37
Leadership Expected Outcomes
• Increased diversity in community leadership
• Enhanced leadership knowledge and skills
• More volunteer engagement in community projects and activities
• More people willing to run for public office
38
Leadership Elements of the Strategy
• Strengthen the capacity of residents to improve and sustain their community
• Provide the focus on the basic knowledge, skills and attitudes that are necessary for community leadership.
39
Leadership How does it support the HTC framework?• Expands the pool of volunteers and
emerging leaders to work on HTC task forces and projects.
• Assists current and new leaders in developing their leadership skills.
• Encourages community members to participate in community planning and projects.
40
Case StudyStuart-Atkinson, NE
Strengthening Local Leadership
41
BackgroundStuart — Population 680
Atkinson — Population 1244
Eight Miles Apart
42
Trends Include Willingness to Take Some Risks to Change Options and
Opportunities
43
HomeTown Leadership
Institute Started in 2004
to Diversify and Refresh
Leadership Pool
44
Participants — 27
Ages — 16 to 60
45
ProgramNine 1-Day Seminars
September - May
46
As a Result…60% Will Increase Volunteer Hours
59% Expect to Run for Public Office
100% Will Increase Donations
100% Report Increased Confidence about
Attracting New Residents
47
Biggest Outcome:
Trust Among People of
Different Communities —
“We Can Work Together”
48
Future Plans:
Build in the Four HTC
Pillars More Directly
49
Expectations Include:
More People
Moving Back!