Starting Shortly

“What gets us into trouble is not

what we don't know it's what we

know for sure that just ain't so.”

• -- Mark Twain

Getting Ready For 2011

Brian Halligan

@bhalligan

2011 Goals

7 Steps To 2011 Nirvana

Organizing For Success

What’s HubSpot?

2010 2011Budget x xLeads y 4y

2010 2011Visitors a 2aConversion b% 2b%

2010 2011Virality toe waistScalability toe waistReporting toe waist

7 Steps To 2011 Nirvana

FunnelReachCompetitors

Step 1

Step 2

Step 3

• 8 Marketing Tips From An Olympic

Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts

Step 4

Step 5

• Calls To Action

• Landing Pages

lp

Step 6

Lead Intelligence

•

• Lead Notification

LIntel

Step 7

Lead Segmentation

•

• Lead Nurturing

Lead Seg

Lead Nurture

Organizing For Success

Modern Marketing “Machine”

GraderBlog IM.com SEOPaid $$

HubSpot Landing Page

Leads

Qualified

Leads

Demos / Customers

Social

Un-Qualified

Leads

Scoring

Nurturing

Did not buy

D

A

R

C

Digital Citizen

Analytical

Reach

Content Creator

…Be Yourself

…Remember Your Parents

DNA Changes

Who Is HubSpot?

21

0

500

1000

1500

2000

2500

1. Industry Standard

2. It Works

MIT study shows:

HubSpot customers get

4.2 times more leads

after using HubSpot for

5 months

3. Thought Leaders

Blog SEOSocial MediaMonitoring

AnalyticsMarketing

AutomationIT Expertise

Radian6Wordpress Eloqua IT GuysMarketing

Sherpa

4. Complete Solution

Google

AnalyticsSEOMoz

Thank You!

“Failing To Plan Is Planning To Fail”

Transform Marketing

Traditional Marketing

Traditional Marketing Is Dead

800-555-1234

Annoying

Salesperson

The Market Is Here Now

Outbound Marketing

• Telemarketing

• Trade shows

• Direct mail

• Email blasts

• Print ads

• TV/radio ads

Inbound Marketing

• SEO / SEM

• Blogging

• Social Media

• RSS

• Free tools/trials

• Viral videos

31

Transformation

Step 7