huffpo at dps: at the pace of twitter
TRANSCRIPT
“BRAND AS NEWSROOM”;
REAL-TIME MARKETING STRATEGIES
Conversations start here
THE HUFFINGTON POST
UNITED KINGDOMCANADA
UNITED STATES
FRANCE
SPAIN
ITALY COMING SOON:MAGHREBJAPAN BRAZIL
And more.
CORE SITE LIVE STREAMING VIDEO MOBILE
76M UV’S
NEWS & BUSINESS 38M
LIFESTYLE 25M
ENTERTAINMENT 21M
TECH & INNOVATION 11M
Source: Comscore December 2012
EDITORIAL
30.2
20.3
Average Minutes Per Visitor
HuffPost News
CNN
Yahoo! News
28.9
10.8
18.4
9.96.3
9.1
HuffPost Entertainment
BuzzMediaTMZ
OMG from Yahoo!
17.1
8.67.8 7.6
HuffPost Lifestyle
Meredith
Yahoo! Lifestyle
NBCU iVillage
NEWS & BUSINESSENTERTAINMENTLIFESTYLE
Source: Comscore December 2012
9.08.1 7.3
4.9
TECH & INNOVATIONABC News
HuffPost Tech/Innovation
SlashDotWired
CNET
ENGAGEMENT
10 LESSONS FOR BRANDS
FROM THE HUFFPOST NEWSROOM
REAL-TIME PACE
1600 articles…every 58 seconds
ART + SCIENCE
SYNDICATION NOT DESTINATION
6X interaction
50% lift in recall
SOCIAL CONTENT
DAILY REFERRALS FROM FACEBOOK
DAILY REFFERALS FROM TWITTER
800K+SOCIAL ACTIONS
PER MONTH
2M+
81M+THE SOCIAL FLYWHEEL
MORE FINDINGMORE SHARING#1
MOST SHAREDCONTENT ON FACEBOOK
PARTICIPATION GENERATION
VIDEO
“Stoke Factor”
Bill Maher, John Cusack, Sen. Rand Paul, 50 Cent, Tom Friedman, Mayor Bloomberg,
Tyra Banks, Michael Moore, Harry Shearer, Shaq O’Neil, Newt Gingrich, Smokey Robinson, Paul Krugman, Hulk
Hogan, RFK, Jr, Joy Behar, Cory Booker, Dan Rather, Nick Cannon,
Larry King, Jon Huntsman, Jackie Collins, Grover Norquist, Dr. Oz,
Sen. Ron Wyden, Oliver Stone, John Leguizamo, Gordon Ramsey, Suze Orman, Jeremy Piven, Marlee Matlin, Tony Hawk, Ziggy Marley, Marilu Henner, Penn Jillette, Peter
Fonda, Ken Burns, Erin Brockovich, Randy Jackson, Mike Tyson,
Khloe Kardashian, Christian Siriano, Bret Michaels, Jerrome Bettis, Angie Harmon, Cyndi Lauper, Angela
Bassett
41M monthly video views
CROSS PLATFORM
GLOBAL
TECHNOLOGY MATTERS
BRAND AS NEWSROOM
Real-time content
Organic traffic
Integrated social
Seamless syndication
Real-time analytics
HUFFPOST BRANDED
CONTENT PLATFORM
CONTENT TECHNOLOGY AUDIENCE
ITERATION
INFLUENCE.IMPACT.
INNOVATION.