EXECUT IVE PROGRAMME FOR

S A L E S & M A R K E T I N G

(EPSM) Batch -13

SALESMARKETING

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About I IM Ca lcut ta

About Hughes G loba l Educat ion

2500 + students enrol l ing everyyear 200 + programmes successful lycompleted so far

The f irst and the pioneers in Interact iveOnsite Learning in India for workingexecut ives Alumni base of over 25,000 students .

The Indian Institute of Management Calcutta(IIMC) was established as the first nationalinstitute for Post-Graduate studies and Researchin Management by the Government of India inNovember 1961 in collaboration with Alfred P.Sloan School of Management (MIT), theGovernment of West Bengal, The FordFoundation and Indian industry. During its initialyears, several prominent faculty formed part ofits nucleus, including Paul Samuelson, JagdishSheth, J. K. Sengupta, among others.

Hughes Global Education, is a premier institutionproviding interactive onsite learning through satellitebased education and training service. It was initiated byHughes for corporate and working professionals/students. It has live, interactive, real-time, two way video,voice and data classes with a spread across 75+classrooms in 40+cities/towns. Hughes Global Educationplatform has redefined the next generation of educationi.e. real-time Interactive Onsite Learning (IOL). Itsplatform seamlessly integrates the strengths of thetraditional method of education --classroom teaching --with the latest in technology.

Over the years, IIMC has grown into a mature institution with global reputation, imparting high qualitymanagement education. It has been playing a pioneering role in professionalizing Indian managementthrough its Post Graduate and Doctoral level programs, Executive Training Programs, Research andConsulting Activities. Today, the institute serves as an autonomous body, continuously evolving to meet itsgoals in an ever-changing business environment.

The vision of the Institute is to emerge as an International Centre of Excellence in all facets ofManagement Education, rooted in Indian ethos and societal values. Over the past four decades, IIMCalcutta has blossomed into one of Asia's finest Business Schools. Its strong ties to the businesscommunity make it an effective mechanism for the promotion of professional management practices inIndian organizations. Today, IIM Calcutta attracts the best talent in India - a melting pot of academia,industry and research. The best and brightest young men and women pursue its academic programs.

The main thrust of training is to imbibe a sense of strategic outlook to management problems in thestudents. The emphasis, therefore, is on management as an integrated process and requires the studentsto develop a global view of economic, technological, cultural and political environment of the business.IIMC has a very strong alumni base, which makes it unique among the top management institutes of theworld. IIMC alumni are occupying leadership positions as corporate managers, academicians andsuccessful entrepreneurs, worldwide. The alumni maintain a close relation with the institute, helping eachother in their growth.

I n t roduct i on

The Programme would help you in developing broad understanding of emergingSales & Marketing frameworks and their relationships with other businessfunctions. It will also focus on ‘cutting edge’ issues concerning sales and marketingpractices. This will include brand, services, distribution channel management andpeople management. The programme faculty will focus on synergy between in-field practice and in-class learning.The Programme provides basic understanding of contemporary approaches toacquiring, retaining and growing the business, with various stakeholders in themarket in an efficient manner. Through real-life examples and case studies, youwill learn innovative sales and marketing practices across a range of industriesincluding pharmaceutical, banking and financial services, FMCG and durablegoods.

We provide recognized certification from the premium B School in the country. Each course willbe taught with the help of case studies and simulations. You will learn from the best faculty inIndia and Industry Experts. You can also continue earning while gaining a high-qualitycertification. This will improve your eligibility for better job profiles. The LDP Alumnimembership of IIM C has its own sets of advantages for adding to identity, brand value, andmarketability of the candidates.

6 Reasons why?Understand and ident ify the chal lenges in today’s market placeUnderstand the conceptual frameworks in sales and market ingUnderstand customer and market or ientat ion for business successUnderstand the fundamentals of channel design and developmentUnderstanding the roles and responsibi l i t ies of a manager deal ingwith sales and market ingGet the prest igious I IM Calcutta Execut ive Alumni Status

Hi gh l i ghts

Who Shou ld A t tend?

E l i g i b i l i t y

You should be a graduate or postgraduate in any discipline with a minimum aggregate of 50% marks,considering results of all years in either or both graduation/post graduationThe degree should be recognized by UGC/AICTEYou should have minimum 2 years of work experience (full-time paid employment) post completion ofGraduation as on Application Closure Date

Junior & Mid level executives looking to make a career in Sales and Marketing in Pharmaceuticals,FMCG, Banking & Financial Services, Industrial products etc.

Fundamentals of ManagementPeople Skills for Sales & Marketing Professionals

Marketing ManagementDigital MarketingMarket AnalyticsConsumer BehaviorFundamentals of Selling

Sales & Distribution Management

Product and Brand Management

Services Marketing

Integrated Marketing Communications

Marketing Strategy

B2B MarketingInternational Marketing

Schedule- Frequency: Twice a week Days: Thursdays 6:45 PM – 9:45 PM & Sundays 3:30 PM – 6:30 PM Duration- 12 monthsImportant Dates:Class start- June 2020

*Note- Dates are subject to change i f appl icable

Reg i s t rat ion Fee - INR 7 ,800/- + GST

Programme Fee - Campus Visit - Total Fee (exclusive of Application & Registration Fee)

Application Fee - INR 2,500/- +GST

INR 2,70,000/- + GSTINR 42,000/- + GSTINR 3,12,000/- + GST

II II I IIV

As per offer letter20th Sept 202020th Dec 20205th Mar 2021

Installment Date

INR 68,000/- + G.S.TINR 68,000/- + 24,000/- + G.S.TINR 68,000/- + G.S.TINR 66,000/- + INR 18,000/- + G.S.T

Amount INR

INDIAN INSTITUTE OF MANAGEMENT CALCUTTADiamond Harbour Rd, Joka, Kolkata, West Bengal 700104Tel : (91-033) 2467 8300 -06 Fax : (91-033) 2467 8307Website : www. i imcal .ac . in

For the l ist of Hughes classrooms in your c ity , please log onto www.hugheseducation.com

HUGHES GLOBAL EDUCATION INDIA PVT LTDGurgaon - 122015, Haryana(INDIA)Tel : +91 7838884952Website  : www.hugheseducation.com

Course Content

Genera l Management for Market ing

Spec ia l i zed Modu les i n Market ing

Note-Appl icat ion and Registrat ion Fee are non-refundable.Registrat ion fees payable on select ionCol lect ion of Fee:Fees Mentioned above are exclusive of GST*GST (currently @ 18%) wi l l be charged extra on thesecomponents Any extra payment due to any change inany of the appl icable taxes during the tenure of theprogram wi l l have to be borne by the students