Brand Introduction Fall 2012 Brand  design  by  EM  Design  Brand  strategy  and  art  direc2on  by  Imprint  Advisors  Project  Management  by  HUMA VP Communications

Harvard University Muslim Alumni Personae

Dr. Ezzedine the Elder 66 (GSAS 75), Atlanta Professor of Literature Sunni, Syrian-born

Parvez & Cathy the Power Couple 40 (FAS 93/ HBS 99), Dubai Partner, McKinsey & Co Sunni, Indian-born, US-raised

36 (NYU 97/ NYU Law 01), Dubai Associate, King & Spalding Sunni convert, US-born Caucasian

Munira the Med Student 25 (FAS 09), San Francisco UCSF School of Medicine Shi’I, US-born South Asian

Umar the Undergrad 19 (FAS 14), Detroit Harvard College Sunni, US-born African-American

2

Harvard University Muslim Alumni Symbol

+   =  

3

4  

Harvard University Muslim Alumni Horizontal Logo

5  

Harvard University Muslim Alumni Vertical Logo

Harvard University Muslim Alumni Visual Landscape

6

Harvard University Muslim Alumni Mood Board

7

Autumn

RGB 255:177:35 CMYK 0:36:89:0

Mather Light

RGB 89:89:89 CMYK 59:49:48:41

Mather Dark

RGB 217:217:217 CMYK 17:12:13:0

Sever

RGB 244:111:66 CMYK 0:67:75:0

Crimson

RGB 178:13:53 CMYK 20:98:76:11

Crimson Light

RGB 242:80:119 CMYK 20:98:76:11

Sever Light

RGB 245:121:77 CMYK 0:67:75:0

Mather

RGB 89:89:89 CMYK 59:49:48:41

Autumn Light

RGB 255:177:35 CMYK 0:36:89:0

Harvard University Muslim Alumni Proposed Color Palette v3, 2012.10.15

8

Harvard University Muslim Alumni Illustrative Applications

9

Harvard University Muslim Alumni Illustrative Applications

10

Harvard University Muslim Alumni Illustrative Applications

11

Harvard University Muslim Alumni Illustrative Applications

12