hunter boots digital strategy
TRANSCRIPT
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Hunter Digital Strategy
Meg Harris
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Hunter Boots 158 year old British Luxury Brand Each boot is handcrafted from 28 parts Most known for the original boot, Hunter Wellingtons
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Target Market Females Ages 18-32 Singles, Married Couples with young children Upper Middle to Upper Class
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Hunter Boots Social Media Facebookhttps://www.facebook.com/HunterBootsInstagramhttp://instagram.com/hunterbootsTwitterhttps://twitter.com/HunterBootsPinteresthttp://www.pinterest.com/hunterboots/
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Goals Increase followers on
Instagram and Pinterest
Alter the visuals shown on Social Media platforms
Increase traffic to https://usa.hunter-boot.com/
Use Social Media to increase potential consumers awareness
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Strategy Visuals are crucial for fashion
brands Increase US followers on image
based social media Types of photos include but are
not limited to: Creation of individual boots
during production Sneak peaks of new boot designs Celebrities in Hunter Boots
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Measurement of Success
Google Analytics Google AdWords Mobile Ad click through rates Increase or decrease of followers on
various social media sites
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Campaign Budget Implementing, planning, building, paid
media, monitoring Hunter Boot’s social media
$250 per hour at approximately 48 hours per week
$48,000 per month over a 12 month duration
Campaign would cost $576,000 per year
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Social Media Followers
272,560
9,199
101,000
47,866
Social Media Sites
FacebookPinterestInstagramTwitter
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References usa.hunter-boot.com Instagram.com Twitter.com Facebook.com Pinterest.com Digitalmarketingcalculator.com