Huynh Thanh PhongNguyen Thi Hong Duy

Smart Date is a online dating service and it will provide the following services to its members. Social communication facilities Text Chatting, Video chatting, Online

Dating Friendship and Long term relationship Mail sharing, Video Sharing Current News

We fulfill the need and desire intention of our members to communicate them and create link between them at a very reasonable and competitive rate. Most important, Tonatuni.com offers a 100% satisfaction guarantee, thus building and retaining the client's confidence. It also provide free registration for its members.

Smart Date is online dating service firm. It play a huge role among the persons who are seeking friends for gossiping or establish long term serious relationship. It also help the parents to choose bride or bridegroom for arranger marriage.

On the basis our market research we split our market into four basis segments. Worldwide dating sites Local dating sites Individual/Marriage maker sites Country base dating sites

We select our market segment based on their age, life style and their perception and desire level.

Basically we select three market segments on the basis on age and marital status

1. Single (18-36)= They are the adult citizens and we look them to make our customers

2. Married =Teenage boys and girls. They are our potential customers and we offer various opportunities for them in our sites.

3. Separated = These segments also visits our sites and we try to attract them. But they are very senior and not visits frequently.

Target Customers: As a online dating site firm our main target customers are young generations and separated men & women who seek fun, friendship and long term relationship through online dating sites. Besides sometime married couple also visit our page for doing fun and making friendship.

Frame of Reference: Through providing better service, well establish marketing, selling and promotional strategy and effective use of reference group in society we can able to make a deep position in our target customers minds. Besides to participate in various social activities and performing CSR we can make a transparent image on our customers mind.

Point of Difference: Lots of firms are now doing their business in this sector so to make our firm attractive and productive we have to innovative and creative in idea generation. We have to provide better and unique service than our competitors and in a competitive price.

Reasons to Believe: We have to convince our customers why our firm is different that other sites. Because as a new site we have to appreciate our customers to visit our site besides some customers visit our site as their own interest. So as our own interest it is our duty to make our visitors satisfy from their first visiting time and retain them to provide our service, browsing speed, information and other updated services.