[young marketers elite program] corporate pr thien an - huynh phong
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[ CORPORATE PR]
Trần Quốc Thiên An – Lê Huỳnh Phong
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Corporate PR is the process of ESTABLISHING, MAINTAINING & ENHANCING relationship & images of the corporate with the stakeholders, both internally and externally.
The main function of corporate PR is to connect with various publics using means such as press releases, social media, products and events to facilitate the building and managing relationships.
Corporate PR definition
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Elements of corporate PR
Internal communication• internal communication• managing critical situations• managing the firm’s standing and
reputation
External communication• managing the firm’s standing and
reputation,• media relations• managing critical situations• the B2B communication• relationship with non-governmental bodies
and opinion leaders• corporate programs relating to social
responsibility (CSR)
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CASE STUDY
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INTERNAL COMMUNICATION
For the staff
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INTERNAL COMMUNICATION
For the firm’s standingof the company
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EXTERNAL COMMUNICATION
with non-governmental bodies and opinion leaders
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EXTERNAL COMMUNICATION
Csr Activasions
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