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Week 8 Name: _________________________________

Homework 6 - Phase II Checklist

Submit on 03/21 (together with the Phase I work.) Phase I and phase II are gradedseparately. Finalize one of your logo designs. Provide the style guide.

Deliverable %

Deadline met 10

Paper copy submitted (in color):submission checklist, logo style guide (6 pages).

20

Concept: meaningful, practical, appropriate.

Explain your choice for logo, colors, typography, and your design process.

20

Page 1 logo guide cover. Include name of organization

Page 2 complete logotype design (in color), color palette with CMYK and

RGB color values indicatedPage 3 specify the font used (for example, Futura.) Provide typography

guide (include regular, bold and italic fonts, A-Z, a-z, 10 glyphs)Page 4 logotype: scalability include 3 sizes for logotype

(widths: 5, 3, 1) + 0.5 version for symbol(mark) onlyPage 5 free space guide

Page 6 6 variants of color conversions:

CMYK on white background,CMYK reversed / or adjusted on black background,Grayscale on white background,Grayscale on black background,Black only on white background,White only on black background

Page 7 design challenge: add a t-shirt design (select one of the templates

from the resource provided.) Include logotype size recommendations(inches).

30

Readability, free space, balanced layout, consistent, logical alignment, unity

for the content; clean, balanced, grid-based layout for the guide pages

15

.pdf files are converted to .pdf binder and uploaded to Scribd 5

Total 100

Corrections

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A2LPAnn ArborLanguage

Partnership

Style Guide

Aurelia Moore

SI 520

Homework 7

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Logotype Design

A2LPAnn ArborLanguagePartnership

R:34 G:158 B:107

C:78 M:0 Y:32 K:38

R:218 G:74 B:50

C:0 M:66 Y:77 K:15

R:254 G:252 B:255

C:0 M:1 Y:0 K:0

R:237 G:211 B:52

C:0 M:11 Y:78 K:7

R:67 G:50 B:182

C:63 M:73 Y:0 K:29

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Typography

Logotype Font:

Verdana Regular

Verdana Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

Verdana Bold



1 2 3 4 5 6 7 8 9 0

Verdana ItalicA B C D E F G H I J K L M N O P Q R S T U V W X Y Z


1 2 3 4 5 6 7 8 9 0

Verdana Bold Italic



1 2 3 4 5 6 7 8 9 0

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5

3

A2LPAnn ArborLanguage

Partnership

A2LP

Ann Arbor

LanguagePartnership

1

A2LP

.5

Logotype Scalability

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Free Space

A2LP

Ann ArborLanguagePartnership

X1/5 X

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Ann ArborLanguagePartnership

A2LPAnn Arbor

LanguagePartnershipA2LP

Ann Arbor

LanguagePartnership

A2LPAnn ArborLanguagePartnership A2LP

Ann ArborLanguage

Partnership

Color Variants

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Logo Width: 10

Logo Height: 2

T-Shirt Design

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Design Process:

First, I read the clients briefing. I noted what they were doing, the fact that they wanted tofocus on children, and the fact that they liked the colors of the existing logo. I then looked urival language learning and student teaching organizations. I noted that most of the logoswere simple and mostly text. I then brainstormed, and put my best ideas into illustrator. Thisproduced 4 logos, one of which I was not satisfied with. After consulting with my classmates,one logo was a clear favorite. I refined that logo, in particular making sure scalability wasmaintained.

Color Harmony: Double Complementary

For the colors, I used the orginal logo as a source, since the client liked the colors on it. Ithen modified those colors slightly to ensure harmony.

Typeface:Verdana

I used Verdana because the sans serif typeface suggests simplicity and child friendliness,fitting with the child-oriented organization. However, it is still very readable and professional.

hw week 9

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