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Getting the Most out of Social Media Marketing

Six Figure Product Creation www.PowerUpForProfits.com 1

Getting the Most out of

Social Media Marketing

Get the most out of social media involvement

Connect

Hold conversations

Build credibility

Build community

Show that you care

All this equates to Clients, Customers, Cash

Social Media is: Any online platform where people can connect, have

conversations online and build your credibility and community. It is all about

developing a relationship with other people and turning those relationships

into your own online community.

Social Media Marketing is: Leverage those Social Media relationships to

promote your products and services so you turn the people in your

community into customers and clients.

Social Media Marketing Success: Takes time, effort and focus. Your social

media marketing plan needs to be part of your overall marketing.


Your Social Media Marketing Plan

Think of your Social Media Marketing plan as a wheel with your blog in the

center as the hub of that wheel. At the end of each of the spokes of your

wheel are your other social media sites.

Although the main sites are Twitter, Facebook, LinkedIn, Google+,

Slideshare, Pinterest, EzineArticles & YouTube the Internet is always evolving

and you must be ready to change with it. All of the sites are connected

together by the rim of the wheel and also to the hub of the wheel by the

spokes so everything is connected together in many different ways.

Your

Blog

Twitter

Facebook

LinkedIn

YouTube

Google+

EzineArticles

SlideShare

Pinterest


Social Networking - The Best Use of Your Time

You can have profiles on as many sites as you want but it is better to spend

your time developing relationships only on the sites you can reasonably keep

up with. The top sites mentioned above plus a Blog is the best place to

start.

Social Marketing First Steps for Success

research your target market

research your keywords

Have clear goals

Target market - Who are your ideal clients? You absolutely must define this

in order to achieve optimum results.

Keywords - What keywords does your market search on for your types of

products and services? Make sure to use these words in your postings on

your blog, in articles and other social media activity.

Goals - What are your overall goals? Are you staying focused on these each

and every day?

NOTES:


Time savers

Get a separate email address for all your social media email so you

don’t clutter up your business email. I use a Gmail account.

Start a spread sheet and list all you social network URLs, user names,

passwords and other sign-in info so you can get to them easily.

Add all the sites to your favorites menu in a folder so you can open

them quickly.

Use a desktop application such as http://hootsuite.com which allows

you to update all your sites from one interface to save time.

Outsource automated tasks if possible.

NOTES:

http://hootsuite.com/


Social Networking – Best Practices

Content is King - Add valuable useful content 80-90% of the time

Add very little personal promotion (about 10-20% of the time)

especially in the beginning

Be human – share some personal information to let people know who

you are as an individual

Don't share anything you don't want your grandmother to know

Focus on developing meaningful relationships

Use a conversational tone

Know your goals – Visibility, Credibility, Relationship Building,

Customer Service, & Sales

Be consistent - posting every few weeks will accomplish little, if

anything

Connect with people in your target market, thought leaders in your

niche and with your colleagues

Outsource what you don't have time to do yourself

Go viral - make your content interesting, engaging and fun so others

will pass your stuff along

NOTES:


Social Networks to Use When First Starting Out.

Get accounts on these sites and connect them together whenever possible

Your Blog

Twitter http://twitter.com/

Facebook http://facebook.com/ Set up your personal profile first then

a professional page (business Page)

LinkedIn http://linkedin.com/

YouTube http://youtube.com/

Ezinearticles http://ezinearticles.com/

You may find other article directories are more effective based on your

niche and expertise.

NOTES:

http://twitter.com/

http://facebook.com/

http://linkedin.com/

http://youtube.com/

http://ezinearticles.com/


What to Do On the Social Networks

Your Blog -

For most people WordPress is an excellent platform choice.

A self-hosted (you pay a yearly hosting fee) Blog is best so you

control the site

Post to your Blog at least once a week (more if possible)

Have an Optin Box visibly placed on your blog with a compelling

freebie (ethical bribe) to capture email addresses and grow your list

Use a good system to collect email addresses such as AWeber,

1ShoppingCart or InfusionSoft

Add Share Buttons to make it easy for people to “spread the love”

Your posts do not need to be long (250-350 words is good)

Posts with lists are good

Series blog post are good

Read 2-4 other Blog Posts in your niche per week and comment on

them.


Twitter 10 minutes a day

http://hootsuite.com/ Use to manage all your tweets to save time

http://www.twellow.com/ Join and use to search by groups or

keywords - the Twitter yellow pages. Twellow is fairly simple to set up

and implement. Twellow is not a part of Twitter, rather, it takes all of

the public information, such as your Tweets, and uses this information

to help categorize your account.

http://search.twitter.com/ Use search by keywords or any trending

topic you are interested in.

http://tweetbeep.com/ Set up keywords alerts for Twitter like Google

Alerts

Tweets examples

helpful tips for your niche

blog posts -post the permalink to a post

articles

quotes

news items

links of interest

retweets

@replys

promotional information only 10-20% of the time


http://www.twellow.com/

http://search.twitter.com/

http://tweetbeep.com/


Facebook - 10 minutes a day

Create a profile using your real name to abide by Facebook’s terms of

service

Create a business page and use this primarily for marketing

search for friends from your email address book

add events

comment on friends walls

add valuable information for your niche

add the same kind of info as Twitter

you can connect twitter and Facebook together

NOTES


LinkedIn - 5 minutes a day

Update your status once a day from http://hootsuite.com/

Spend time adding connections 1-2 times a week

Invite colleagues to join you

Import your email address book

Research groups in your niche to join and start conversations

Give recommendations

Ask questions

Conduct surveys and post results

NOTES:



You Tube – 5 minutes a day

2nd largest search engine

You can find virtually anything on YouTube

Google owns Youtube so it’s great for SEO (search engine

optimization)

Create short (less than 3 minute) educational videos that will help

people in your niche

always add your website URL to the description and use the correct

keywords (tags are the same thing)

Articles – Once a week

submit an articles at least once a week and link back to your blog

http://Ezinearticles.com/ gets 15 million unique visitors a month.

Write articles about your niche and then link back to your blog.

Automatically announce your articles to Twitter using the feature in

EzineArticles but then use http://hootsuite.com/ to announce it 3-4

more times

NOTES:

http://ezinearticles.com/



Social Media Definitions

Article marketing - the use of articles for search engine optimization.

Articles are written to target particular keyword niches, and distributed to

content publishers that cater to those markets. Authors are able to target

their audience with informative content, sent to an already-interested group

of readers.

Blog - is a type of website, usually maintained by an individual with regular

entries of commentary, descriptions of events, or other material such as

graphics or video. Entries are commonly displayed in reverse-chronological

order. "Blog" can also be used as a verb, meaning to maintain or add content

to a blog.

Blog comments – the desirable situation when your reader interacts with

your blog post by writing a comment

BTW – By the Way

DM – Direct Message on Twitter

Ethical bribe - Anything that you give for free to collect contact information

Freebie – Same as an ethical bribe

Friend me – become a friend on facebook

Hashtags – Word preceded by the # sign used to group tweets about a

certain subject together. You can do a search on http://tweetchat.com/ for

that hashtag and follow the conversation

Keywords – They are the words or group of words that people put in the

Google search box when searching for your page online. It pays to know

those words and include them in your text.

LOL – Laugh out Loud

Niche - a focused, targetable portion of a market sector. Your area of

specialty. Target Market

Optimize – To modify your website or blog so it interacts with all your other

websites seamlessly


Opt-in box – this is the box that your prospect adds their name and email

into in exchange for a free gift so you can add them to your email list and

market to them. Critical for a successful marketing campaign.

Peeps – friends on Twitter

Permalink - a permanent static hyperlink to a particular web

page or entry in a blog.

Resource box – the box at the bottom of your article that points the reader

to your URL of choice.

Re-tweet (RT) – reposting a tweet on Twitter. Considered to be helpful and

good Twitter etiquette

SEO – Search Engine Optimization As an Internet marketing strategy, SEO

considers how search engines work and what people search for. Optimizing a

website primarily involves editing its content and HTML coding to both

increase its relevance to specific keywords and to remove barriers to the

indexing activities of search engines.

Tags – the same as Keywords

Target Market – the primary group of people who would be interested in

your product or service. It can be based on demographics. People in your

niche.

Tweets – Messages on Twitter

Update status – post an update on Twitter or Facebook

URL – (Uniform Resource Locator) website address

Widgets - applications that go in the sidebar of your blog that allow

interaction with other sites or add HTML code such as an opt-in box

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