Development Phases

HYDROGEN POWERED CAR

Idea Generation

Idea Screening

Business Analysis

Development

Test Marketing

Commercialization

Concept Testing

CONTENTS

STEP 1 IDEA GENERATION

WHY AN ALTERNATIVE TO PETROLEUM ?

The major concerns in the transport sector can be enumerated as follows:

Growing gap between demand and supply of petroleum.

Oil intensification of Indian economy due to declining self-sufficiency in oil

and increasing oil demand.

Inadequate development of eco-friendly energy sources including hydro

and renewable energy.

Urgency for containing environmental pollution caused by burning of fossil

fuels and biomass energy.

WHY HYDROGEN ?

Hydrogen has significant potential as a clean energy source for broad range

of applications including power production and transportation.

Renewable electricity is used to produce hydrogen gas through electrolysis of

water, and use it as fuel. Thus it acts as an energy carrier, to store energy for

use in transportation.

Hydrogen has the further advantage of being a zero-emission fuel too as it

is carbon-free.

Present Scene :

Petrol /Diesel /CNG based

Automobiles

Intermediate Stage :

Electric & Hybrid Vehicles

Ultimate Objective :

Environment Friendly Hydrogen

Based Vehicles

TRANSITION TO HYDROGEN

STEP 2 PROSPECTS & TARGET MARKET

• Company capabilities to produce & market the product : The Production &

marketing can be done with ease due to the novelity in the product.

• Nature & wants of Buyer : These days people are aware of the necessity for

eco friendly alternatives. So H2Car will be readily accepted.

• Market Size & Product Price : Considering the huge Indian automobile

market, the market size is huge and pricing will be set so as to be easily

accepted by the public.

PROSPECTS FOR H2 CAR

STEP 3 CONCEPT DEVELOPMENT & TESTING

FEASIBILITY ANALYSIS

CONCEPT TESTINGThe car will be powered with a 886cc engine which will derive its

power from the fuel cell system that is attached to the hydrogen tanks.

Hydrogen so required can be produced as follows:

Thermal Processes

Gasification of Coal,

High-temperature Water

Splitting (Solar & Nuclear)

Electrolytic Processes

Electricity from

renewable sources like wind,

solar,etc

Photolytic Processes

STEP 4 BUSINESS ANALYSIS

Part One - Overall:

Target Market

Planned Product Positioning

Sales & Profit Goals

Market Share

Part Three - Long-Term:

Sales & Profit Goals

Marketing Mix

Part Two - Short-Term:

Product’s Planned Price

Distribution

Marketing Budget

STEP 5 PRODUCT DEVELOPMENT

Overall Length 3490mm

Overall Width 1435 mm

Overall Height 1460 mm

Kerb Weight 1010 kg

Displacement (cc) 886 cc

Power 92 PS @ 5500 rpm

Torque 110 Nm@4200 rpm

Transmission Type Manual

Gears/Speeds 5 Gears The car will be produced in Chennai plant.

The interior space will be 20% more than a Maruti 800.

Low price with new design attracts comparing to other cars plus “EcoFriendly”

TECHNICAL SPECIFICATIONS

Standard Deluxe Luxury

AC NO YES YES

Power Windows NO NO YES

Power Steering NO YES YES

ABS NO NO YES

Airbags NO NO YES

Leather seats NO NO YES

Music System NO YES YES

STEP 6 TEST MARKETING

StandardTest Market

Marketing campaignin selected townships

and cities.

SimulatedTest Market

Test in a simulated shopping environment

to a sample of consumers.

Controlled Test Market

A few stores that have agreed to carry newproducts for a fee.

STEP 7 COMMERCIALISATION

H2 has to cross all Political & Technical Barriers before it can be

commercialized in the market

Establishment of hydrogen gas pipeline network in various areas through

MoUs with major fuel providers like IOC.

The cost of the car can be reduced in the coming days via technological

advancements in hydrogen powered IC engines.

Our main strength comes from our Marketing ,R&D and Planning Departments.

H2 will be placed in the following range :

H2 Standard : 2.89 lakhs

H2 Deluxe : 3.14 lakhs

H2 Luxury : 3.59 lakhs

COMMERCIALISATION

“Hydrogen based transportation System”, Dr.R.K.Malhotra, R&D,IOC

“Towards Hydrogen Economy In India” , Dr.S.K.Chopra, Ministry of Non

Conventional Energy Sources, Govt. of India

http:// www.wikipedia.org

http:// www.google.com

REFERENCES

Thank You

Sarita Kumari Maharana (0601213378)

Sampat Patnaik (0601213054)

Dinesh Kumar Chowdhary(0601213376)

Presented by :

8th SEM,CSE