hydrohoist marine group style guide

style guidefor hydrohoist marine group

Calli KnightMarketing CoordinatorPhone: (918) 283-4227E-mail: [email protected]: 915 W. Blue Starr Dr, Claremore, OK 74017

Audrey WebberDirector of MarketingPhone: (918) 341-6811E-mail: [email protected]: 915 W. Blue Starr Dr, Claremore, OK 74017

www.hydrohoist.com

Revision dates. 6/2014

Table of Contents

3 | HydroHoist Style Guide2 | HydroHoist Style GuideAll Files Available for Download at marketing.hydrohoist.com

Page 4 Primary Logo

Page 5 Primary Logo Acceptable & Proportions

Page 6 Official Color Palette

Page 7 Typography of Primary Logo

Page 8 & 9 Acceptable Use of Logos

Page 10 Social Media & Authorized Dealers

Page 11 Distribution Centers

Page 12 Acceptable Locations

Page 13 HydroHoist Boat Lift Brand

Page 14 & 15 Product Brands of HydroHoist Boat Lift

Page 16 Total Marina Brand

Page 17 Rotek Brand

Page 18 HyPower Brand

Page 19 Special Edition Logos

0 Expired Logos

Page 21 Requests

All Files Available for Download at marketing.hydrohoist.com

HydroHoist Marketing department

PRiMARy lOgO Other Acceptable Forms of Primary logo

NotE: Primary logo can be sized appropriately for use. Care should be asserted to ensure proportions are not altered or distorted. Acceptable in all black or all white (See Below). All trademarks and logos must be reproduced by official artwork provided by HydroHoist Marine Group.

NotE: White on Primary Colors (see page 6 & 7) or on black backgrounds only.

4 | HydroHoist Style Guide 5 | HydroHoist Style Guide

NotE: Agency Wordmark without description of brands (HydroHoist Boat Lifts, HyPower, Rotek) should only be used with written consent by HydroHoist Marine Group.

All Files Available for Download at marketing.hydrohoist.comAll Files Available for Download at marketing.hydrohoist.com

Proportions & scale of logoNotE: Logo should be scaled proportionally. Also, note that logo is rectangular in format. Do NOT attempt to scale or warp logo to constrained proportions that are irregular to brand standards. Minimum clear space for logo should depend on scale; however, here is basic rule for non-scaled logo. X=half of height of logo to be applied as space around each side vertically and horizontally of logo bound box.

x

bound box

NotE: To scale any logo to a bigger proportion you need the Adobe Illustrator program (Ai). Once in the program select the corner of the bounding box of the logo while holding the SHIFT key, scale the logo to the size you want. Make sure the canvas (the file size can fit the new proportioned logo) and save the file under a different file name. See Unacceptable uses and alterations of logo page (page 8-9) to see which alterations are not acceptable for any HydroHoist Logo.

Make sure the canvas size can fit the proportioned logo and save the file under a different name than the original. See unacceptable uses and alterations of logo (Page 8-9) to see which alterations are not acceptable for any HydroHoist brand logo.

HydroHoist Official colors are shown below with primary color, spot colors, four color process, RGB colors and hexidecimal code for multiple design platforms. All colors should be formatted for appropriate use. RGB colors are to be used at 72 pixels per inch for screen format (web, computer, phone, tablet, etc use). If colors are to be printed in any form, make sure to use CMYK color scheme with 300 pixels per inch in format options.

Official Color Palette

PrimAry coLors

sPot coLors

sEcoNdAry coLors

FoUr coLor ProcEss

r G B coLor

C 100% M 88%Y 35% K 30%

#003263 #00937f #5eb4a8 #7ac142#0055a5

R 0% G 43%B 92%

R 0% G 147%B 127%

R 94% G 180%B 168%

R 0% G 118%B 192%

R 122% G 193%B 67%

C 83% M 20%Y 59% K 3%

C 63% M 9%Y 39% K 0%

C 86% M 49%Y 0% K 0%

C 57% M 0%Y 99% K 0%

hEXidEcAmAL

6 | HydroHoist Style Guide

PMS 289 PMS 569 PMS 563 PMS 368PMS 2935

PMS569PMS563 PMS289

All Files Available for Download at marketing.hydrohoist.com 7 | HydroHoist Style Guide

Typography is an important aspect to a successful brand identity. An official font should reflect the image of the organization it represents. If it’s used consistently, HydroHoist typography can identify the brand independently of its word marks or logos. Thus, helping grow the company’s brand.

Gotham and Miller Display are the approved HydroHoist fonts because of their capability and use with the company’s logo and word marks. Suitable alternates for these fonts would be Verdana and Georgia. However, HydroHoist departments are encouraged to download Gotham and Miller Display for use. The suitable alternate for Gotham is Verdana and the suitable alternate for Miller Display is Georgia. Both of the alternate versions of these fonts, Verdana and Georgia, come with most computer operating systems.

typography (HydroHoist Marine group)

GothAm

GothAm BLAcKGOTHAM ULTRA

gOtHAM BOldGOTHAM BOOKGOTHAM LIGHTGOTHAM EXTRA LIGHTGOTHAM THINHh

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ( ! @ # $ % ^ & * . , )

NotE: Primary typeface for HydroHoist Brands is Gotham. All forms of Gotham is acceptable with brand identity; however, should not be replaced on logo, word mark, or positioning statement.

16 pt Gotham Book

MILLER DISPLAY

MILLER BOLD

MILLER SEMIBOLD

MILLER ROMAN

MILLER LIGHTHhA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ( ! @ # $ % ^ & * . , )

NotE: Secondary typeface for HydroHoist Brands is Miller Display. Miller Display is acceptable with brand identity; however, should not be replaced on logo, word mark, or positioning statement.

16 pt MillerDisplay Roman


logos and unacceptable use examples

distrActiNG BAcKGroUNd ELEmENts: The logo, wordmarks, and positioning statement should never be reproduced over backgrounds that overpower, distract, clash, or have simi-lar color values.

imProPEr coLor: The logo, word marks, and positioning statement should not be reproduced in any non-official color. See official color scheme for guide.

8 | HydroHoist Style GuideAll Files Available for Download at marketing.hydrohoist.com

distrActiNG ForEGroUNd ELEmENts: No portion of the logo, wordmarks, and position-ing statement should be obscured.

ALtErAtioNs: The logo, word marks, and positioning statement should not be altered, angled, stylized, outlined, skewed, warped, or distorted.



Authorized dealers of HydroHoist logosNOte: Dealers of HydroHoist Boat Lifts are highly encouraged to display their partnership with HydroHoist Boat Lifts throughout their store, advertisements, social media, and website. To ensure consistency within the use of the HydroHoist Boat Lift brand and authorized dealers, we have created the following acceptable logos. The full logo is to be used when at all possible. The authorized dealer badge logo is acceptable for use on social media, door decals, outdoor signage, and within the footer of dealer/distributor partner websites. It should be used at no smaller than 180x180 pixels.

social Media icons for HydroHoist BrandsNotE: Below are the approved social media profile images per HydroHoist brand or dealer/distributor. The icons must be sized at 180x180 pixels for use on Facebook, Twitter, Google+, and other social media platforms. These files are available for download online at marketing.hydrohoist.com.


distribution Center logos


Name of HydroHoist Brand Name Acceptable Icon(s)

HydroHoist Marine group HydroHoist Boat lifts Authorized dealer of Boat lifts

HyPower Rotek

NOte: Authorized dealer badge should not be used smaller than 180x180 pixels.

NOte: Below are the acceptable logos for the six (6) HydroHoist corporate distribution centers and the HydroHoist authorized dealer, HydroHoist of the Carolinas. The example immediately below shows the acceptable color formats of the logo and below that are the six (6) other acceptable versions per location.

12 | HydroHoist Style GuideAll Files Available for Download at marketing.hydrohoist.com 13 | HydroHoist Style Guide

HydroHoist Boat lift BrandOther Acceptable location logos

NotE: All technical information regarding the logo of Hydrohoist Boat Lifts is the same as HydroHoist Marine Group. See previous pages for information regarding typography, scale, uses and other technical logo information of HydroHoist Marine Group.

OF THE OZARKS



Product Brands of HydroHoist Boat lifts

e-series of HydroHoist Boat lifts logo

HP2Xl of HydroHoist Boat lifts logo

side-tie of HydroHoist Boat lifts logo

NotE: These logos are product brands of HydroHoist Boat Lifts. No other versions of these logos are current or acceptable.

HarborHoist of HydroHoist Boat lifts logo

landing of HydroHoist Boat lifts logo

ultralift2 of HydroHoist Boat lifts logo

seaPort of HydroHoist Boat lifts logo

NotE: These logos are product brands of HydroHoist Boat Lifts. No other versions of these logos are current or acceptable.

15 | HydroHoist Style GuideAll Files Available for Download at Marketing.HydroHoist.comAll Files Available for Download at Marketing.HydroHoist.com

tm

total Marina Brand

NotE: All technical information regarding logo of TotalMarina.com is the same from HydroHoist Marine Group. See previous pages for information regarding typography, scale, uses and other technical logo information for TotalMarina.com.


Rotek Brand

™

NotE: All technical information regarding logo of Rotek is the same from HydroHoist Marine Group. See previous pages for information regarding typography, scale, uses and other technical logo information for Rotek.


™

HyPower Brand

NotE: All technical information regarding the logo of HyPower is the same as HydroHoist Marine Group. See previous pages for information regarding typography, scale, uses and other technical logo information for HyPower.

18 | HydroHoist Style GuideAll Files Available for Download at marketing.hydrohoist.com 19| HydroHoist Style GuideAll Files Available for Download at marketing.hydrohoist.com

NotE: All product labels to be put on recessed areas of HyPower products, HydroLocker, and HydroLaunch are to be designed and inserted within this section when HydroHoist Marine Group has developed company approved designs. Until then, if seeking product labels for these aformetioned products, please contact the HydroHoist Marketing Department.

NotE: The 50th Anniversary EditionLogo should be used for promotional orCeremonial use only. Verify logo usewith HydroHoist Marketing Departmentto get complete access to the 50th Anniversary Edition logo.

NotE: Color scheme of Special Edition or Event Specific Logos

Product label

special edition or event specific logos

PMS2935 WhitePMS289

tm

tm

tm

tm

expired logos As of 2014


NotE: These logos are not to be used in any context and have expired. No revisions or alterations of these logos should be used in any context affiliated with the HydroHoist company.

Any use of HydroHoist brands with the 3D style and black backdrop shadows are expired and are no longer valid. Any use of current logos with positioning statements must come directly from the HydroHoist Marketing Department.


logosAll HydroHoist Marine Group brand logos can be downloaded online at marketing.hydrohoist.com. If you have any trouble downloading the file or are in need a specific file type or size of logo, please fill out a request form online at marketing.hydrohoist.com or by calling, 1-800-825-3379.

AdvertisementsHydroHoist offers a complete collection online at marketing.hydrohoist.com of the latest advertisements being used by the company and its brands. If you are in need of the dimensions advertisement to be changed and modified to meet your specific needs, please fill out an online request at marketing.hydrohoist.com or by calling, 1-800-825-3379.

BrochuresDealers seeking print brochures to use at their locations or at an upcoming boat show, please fill out a request online at marketing.hydrohoist.com or by calling, 1-800-825-3379. All digital files of brochures can be found online and downloaded for use on dealer websites or social media profiles at marketing.hydrohoist.com.

signageWhether seeking outdoor store signage, in-store promotional signage, boat show signage, or other forms of signage that use a HydroHoist brand name, we would like to know. Please fill out an online request form at marketing.hydrohoist.com. We want to make sure you have the right files or design to properly promote HydroHoist brand products. You can also call our marketing department with requests, 1-800-825-3379.

Requests

informationAny additional information regarding HydroHoist logos and/or advertisements, please contact the marketing department. Information for contacts can be found on page 2 of this style guide.

www.hydrohoist.com


hydrohoist marine group style guide

Documents