hy.ly sites: beautifully modern website and data-driven back office crm
TRANSCRIPT
2015-11-061
Outline
• About Hy.ly
• Hy.ly Sites: Past Work
• Hy.ly Sites: Process
2015-11-062
Design
TechnologyAnalytics
Vision: Modernizing Marketing Technology
hy.ly
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Hy.ly Solutions Stack
WebsiteMarketingEssentials
Contact Form Email Manager SchedulerMarketing Automation
Conversion & ROI AnalyticsMarketing Analytics
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CRM
Marketing Technology Solutions from Hy.ly
Product Hy.ly Marketing Suite
• Software-as-a-Service Product (Subscription Model)
• Hy.ly Marketing Analytics
• Hy.ly Marketing Automation
• Contact Forms
• Email Nurturing
• Tour Scheduler
ServicesHy.ly Sites + CRM
• Custom Website Design & Development
• Web-based Business Solutions
• Usually involves a complex mix:
• User-facing Website
• CRM Back Office
• Intensive Data Management & Analytics
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Outline
• About Hy.ly
• Hy.ly Sites: Past Work• Urban Igloo
• Guggenheim Foundation
• Motory.com
• Hy.ly Sites: Process
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Urban Igloo
• Modernize the Renter Experience• Target Millennials demographic• Focus on Neighborhoods
• Modernize the Data Architecture• Build a Property Master• Allow data feeds & landlords to populate properties directly
• Modernize the CRM• Improve productivity of Real Estate Agents• Enable Concierge level services to reduce costs
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Before
Before
Before
Guggenheim Foundation
• Modernize the backend platform• Old platform used a proprietary CMS• Hy.ly re-built and migrated the website to WordPress
• Modernize the authoring platform• Old system required engineering intervention• New system empowered the GF staff to add, modify and manage site
• Modernize the Website• Rethink the information architecture• Redesign for simplicity
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Before
Before
Motory
• Gain Intellectual Property Rights to Software• Old vendor retained IP rights to Website built on a proprietary software• Hy.ly built website on open source WordPress platform• Hy.ly assigned all IP rights to client
• Improve Monetization• Add New Car Guide, Financing options, etc.• Improve features for Dealers & Auto-groups who want to sell their cars
• Improve User Experience• Simplify the front-end• Make site responsive for mobile• Introduce powerful search options
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Before
Outline
• About Hy.ly
• Hy.ly Sites: Past Work
• Hy.ly Sites: Process1. Idea to Design
2. Design to Software
3. Software to Launch
4. Launch to Steady-State
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#1. Idea to Design
1. Ideation & Interview
2. Site Map & Research
3. Flows & Wireframes
4. Visual Designs
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Ideas,Sitemap& Research
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designwireframe
Wireframes & Visual Design
#2. Design to Software
1. Code the
Frontend
HTML
CSS
JavaScript
2. Wire the
Backend
WordPress
Visual Composer
Databases
3. Optimize
for Launch
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#3. Software to Launch
Optimize for Mobile Devices
Optimize for Google Search
Optimize for Google PageSpeed
Optimize for SocialMedia
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#4. Launch to Steady State
Content & Site Management
[Client]
Hosting
[Hy.ly]
Site Security
[Hy.ly]
Backup & Recovery
[Hy.ly]
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Site Management Services from Hy.ly
Hosting
• Host the Hardware on Amazon Web Servicesservers
• Host the Software Platform
• Keep the software up-to-date
Site Security
• Remote scans for malware
• Server side scans for infections
• Internal hardening to obscure vulnerabilities
• Add protection layer by blocking users with suspicious activity
Backup & Recovery
• Replicate assets from Master to Slave servers in near real-time.
• Backup website assets daily
• Switchover to slave in case of failure
• Recover from backups, if needed
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Want to learn more? Get in Touch!
Bill EmrichVP, Business Development
Email: [email protected]
Call: +1 (301) 535-1343
Hy.ly Inc.Learn More: http://hy.ly/sites/
Contact Form: http://hy.ly/get-in-touch/
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