hypejar: discover the future
Post on 19-Oct-2014
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Hypejar is a crowd-sourced platform for people to discover and track gadgets, movies, and music that haven’t been released yet.TRANSCRIPT
We know what YOUR consumers want
Monday, June 24, 2013
Monday, June 24, 2013
Monday, June 24, 2013
Your consumers wants what everybody wants:
Monday, June 24, 2013
Your consumers wants what everybody wants:
Monday, June 24, 2013
Your consumers wants what everybody wants:
The newest, coolest thing that no one has even heard of.
Monday, June 24, 2013
Your consumers wants what everybody wants:
The newest, coolest thing that no one has even heard of.
Monday, June 24, 2013
Your consumers wants what everybody wants:
This phenomenon is called Newism
The newest, coolest thing that no one has even heard of.
Monday, June 24, 2013
Monday, June 24, 2013
Newism:The phenomenon and what it’s worth
Monday, June 24, 2013
Newism:The phenomenon and what it’s worth
Newism is:
Monday, June 24, 2013
Newism:The phenomenon and what it’s worth
Newism is:
Creative destruction, hyper-competition, globalism, consumerism on steroids and a
celebration of innovation, all in one. For brands, new and established, it boils down to capturing
and holding consumers’ attention. While consumers' attention spans might be shorter and shorter, the rewards can be instant and
massive.* http://www.trendwatching.com/trends/newism/
Monday, June 24, 2013
Monday, June 24, 2013
In a worldWhere the average attention span
Is 8 seconds
Monday, June 24, 2013
In a worldWhere the average attention span
Is 8 secondsABA is KEY
Monday, June 24, 2013
In a worldWhere the average attention span
Is 8 seconds
Always Be Adapting
ABA is KEY
Monday, June 24, 2013
Monday, June 24, 2013
How do we know what to adapt to?
Monday, June 24, 2013
How do we know what to adapt to?
In the past, business
executives have used market research to
steer product development.
Monday, June 24, 2013
How do we know what to adapt to?
Today, market research is OLD.
In the past, business
executives have used market research to
steer product development.
Monday, June 24, 2013
How do we know what to adapt to?
Today, market research is OLD.
How can we use the information from
the PAST to create future products when people are
always looking for the NEW thing?
In the past, business
executives have used market research to
steer product development.
Monday, June 24, 2013
Monday, June 24, 2013
If NEW is better than OLD, what’s the point of analyzing the past?
Monday, June 24, 2013
If NEW is better than OLD, what’s the point of analyzing the past?
According to a Forrester report released in 2012, business executives
polled revealed that the market insights they get from traditional market research methods were not being
translated into advertising strategies.
Monday, June 24, 2013
If NEW is better than OLD, what’s the point of analyzing the past?
Big data is too big to translate into usable information so it is usually NOT
used.
According to a Forrester report released in 2012, business executives
polled revealed that the market insights they get from traditional market research methods were not being
translated into advertising strategies.
Monday, June 24, 2013
Monday, June 24, 2013
What does this have to do with Newism?
Monday, June 24, 2013
What does this have to do with Newism?
Monday, June 24, 2013
What does this have to do with Newism?
Monday, June 24, 2013
We have to leverage the idea of Newism and find a way to study
the FUTURE.
What does this have to do with Newism?
Monday, June 24, 2013
Monday, June 24, 2013
Who will benefit from Newism?
Monday, June 24, 2013
Who will benefit from Newism?
YOU!
Monday, June 24, 2013
Who will benefit from Newism?
YOU!
By studying the future, products that come out will be totally
tailored to YOU.
Monday, June 24, 2013
Who will benefit from Newism?
YOU!
By studying the future, products that come out will be totally
tailored to YOU.
This means:
Monday, June 24, 2013
Who will benefit from Newism?
YOU!
By studying the future, products that come out will be totally
tailored to YOU.
This means: More products that you actually like
Monday, June 24, 2013
Monday, June 24, 2013
Who ELSE will benefit from Newism?
Monday, June 24, 2013
Who ELSE will benefit from Newism?
Companies!
Monday, June 24, 2013
Who ELSE will benefit from Newism?
Companies!
By studying the future, we will totally streamline product
development.
Monday, June 24, 2013
Who ELSE will benefit from Newism?
Companies!
By studying the future, we will totally streamline product
development.
And THAT means:
Monday, June 24, 2013
Who ELSE will benefit from Newism?
Companies!
By studying the future, we will totally streamline product
development.
And THAT means:Less wasteMore products consumers LOVEEfficiency!
Monday, June 24, 2013
EVERYBODY WINS!
The final question is HOW?
It IS as easy as it sounds.
Monday, June 24, 2013
Monday, June 24, 2013
That’s where
Comes in
Monday, June 24, 2013
A crowd-sourced platform for people to discover and track mass consumer products that haven’t been released yet. Things like gadgets, movies, and music. If you like them, you Hype them on the site.
=
That’s where
Comes in
Monday, June 24, 2013
A crowd-sourced platform for people to discover and track mass consumer products that haven’t been released yet. Things like gadgets, movies, and music. If you like them, you Hype them on the site.
=
That’s where
Comes in
Monday, June 24, 2013
Monday, June 24, 2013
You already know:
Monday, June 24, 2013
WHAT I’M DOING
You already know:
Monday, June 24, 2013
WHAT I’M DOING WHO I AM
You already know:
Monday, June 24, 2013
WHAT I’M DOING WHO I AM
WHERE I AM
You already know:
Monday, June 24, 2013
WHAT I’M DOING WHO I AM
WHERE I AM WHAT I DO
You already know:
Monday, June 24, 2013
WHAT I’M DOING WHO I AM
WHAT I LOVE
WHERE I AM WHAT I DO
You already know:
Monday, June 24, 2013
13Monday, June 24, 2013
13
All you need to know is:
Monday, June 24, 2013
13
All you need to know is:
Monday, June 24, 2013
13
All you need to know is:
WHAT I WANTMonday, June 24, 2013
Monday, June 24, 2013
The Bottom Line
Monday, June 24, 2013
The Bottom Line
Monday, June 24, 2013
“BUTCH” (HYPEJAR USER)21 YEARS OLD
FRANCELOVES VIDEO GAMES AND
GADGETS
The Bottom Line
Monday, June 24, 2013
MILLENIALS ARELARGEST
GENERATION EVER (2.3B)
“BUTCH” (HYPEJAR USER)21 YEARS OLD
FRANCELOVES VIDEO GAMES AND
GADGETS
The Bottom Line
Monday, June 24, 2013
MILLENIALS ARELARGEST
GENERATION EVER (2.3B)
2/3 OF MILLENNIALS AREEARLY ADOPTERS OR EARLY
MAJORITY
“BUTCH” (HYPEJAR USER)21 YEARS OLD
FRANCELOVES VIDEO GAMES AND
GADGETS
The Bottom Line
Monday, June 24, 2013
MILLENIALS ARELARGEST
GENERATION EVER (2.3B)
2/3 OF MILLENNIALS AREEARLY ADOPTERS OR EARLY
MAJORITY
“BUTCH” (HYPEJAR USER)21 YEARS OLD
FRANCELOVES VIDEO GAMES AND
GADGETS
The Bottom Line
Monday, June 24, 2013
MILLENIALS ARELARGEST
GENERATION EVER (2.3B)
2/3 OF MILLENNIALS AREEARLY ADOPTERS OR EARLY
MAJORITY
“BUTCH” (HYPEJAR USER)21 YEARS OLD
FRANCELOVES VIDEO GAMES AND
GADGETS
The Bottom Line
Monday, June 24, 2013
Monday, June 24, 2013
The Bottom Line
Monday, June 24, 2013
THE NUMBER OF GOOGLE SEARCHES IN 2012 REGARDING FUTURE PRODUCTS
The Bottom Line
Monday, June 24, 2013
THE NUMBER OF GOOGLE SEARCHES IN 2012 REGARDING FUTURE PRODUCTS
The Bottom Line
=
Monday, June 24, 2013
1,800,000,000+
THE NUMBER OF GOOGLE SEARCHES IN 2012 REGARDING FUTURE PRODUCTS
The Bottom Line
=
Monday, June 24, 2013
16Monday, June 24, 2013
16
The Bottom Line
Monday, June 24, 2013
16
THE NUMBER OF SITES WITH INFORMATION ABOUT FUTURE PRODUCTS
The Bottom Line
Monday, June 24, 2013
16
THE NUMBER OF SITES WITH INFORMATION ABOUT FUTURE PRODUCTS
=
The Bottom Line
Monday, June 24, 2013
16
0THE NUMBER OF SITES WITH INFORMATION
ABOUT FUTURE PRODUCTS
=
The Bottom Line
Monday, June 24, 2013
16
0THE NUMBER OF SITES WITH INFORMATION
ABOUT FUTURE PRODUCTS
=
The Bottom Line
(ZERO)
Monday, June 24, 2013
Hypejar allows us to gauge CURRENT interest in anything. We can see what is holding people’s attention,
and see what you like and what you DON’T like.
We are giving the power BACK to the people. You can choose what’s going to be hot, and you can tell Big Business how to run,
just by clicking
Why is important?
Monday, June 24, 2013
Monday, June 24, 2013
Monday, June 24, 2013
SUPER EASY TO DISCOVER & TRACK THE FUTURE
Monday, June 24, 2013
SUPER EASY TO DISCOVER & TRACK THE FUTURE
Go to Hypejar.com
Monday, June 24, 2013
SUPER EASY TO DISCOVER & TRACK THE FUTURE
Go to Hypejar.com Follow us on Twitter
Monday, June 24, 2013
SUPER EASY TO DISCOVER & TRACK THE FUTURE
Go to Hypejar.com Follow us on Twitter
Like us on Facebook
Monday, June 24, 2013
SUPER EASY TO DISCOVER & TRACK THE FUTURE
Go to Hypejar.com Follow us on Twitter
Like us on Facebook
And get #HypedMonday, June 24, 2013