i am branding- creds_presentation_2014_01_09 compressed

109
The Brand Experience People Mumbai • London • Istanbul ‘i-am’ associates

Upload: i-ammumbai

Post on 19-May-2015

90 views

Category:

Business


0 download

TRANSCRIPT

Page 1: I am branding- creds_presentation_2014_01_09 compressed

The Brand Experience People

Mumbai • London • Istanbul

‘i-am’ associates

Page 2: I am branding- creds_presentation_2014_01_09 compressed

We design 360° customer experiences.

We help you define and influence how your customers experience your brand across the multitude of touchpoints. To do this we are experts in:

Research & Insight

Brand Identity & Communications

Digital User Experience

Interior Design

Architecture Experiential Marketing

Page 3: I am branding- creds_presentation_2014_01_09 compressed

We design experiences that delight customers, build brand advocacy and deliver improved business performance.

We are ‘i-am’

Page 4: I am branding- creds_presentation_2014_01_09 compressed

From independent research on 200 luxury goods businesses Thomas Lyte last year recorded a 17% above average gross profit to the industry.’’Kevin BakerThomas Lyte Founder

Thomas Lyte wanted to create a retail experience that epitomised luxury, quality and excellence.

‘i-am’ designers had the challenging task of translating their philosophy and personality into a rich visual expression and retail experience. Due to the age, size and configuration of the store there were constant design challenges that had to be sympathetically resolved.

The Flagship store represents the tangible face of the Thomas Lyte personality thus creating a suitable foil, worthy for its crafted luxury products. The store represents a key stepping stone in the luxury retail brand strategy and from current results, is well placed for the future.

‘‘

Page 5: I am branding- creds_presentation_2014_01_09 compressed

Shop Front

Page 6: I am branding- creds_presentation_2014_01_09 compressed

Product Display

Page 7: I am branding- creds_presentation_2014_01_09 compressed

Product Display

Page 8: I am branding- creds_presentation_2014_01_09 compressed

‘i-am’ were asked to think of both short and long term solutions and given full scope to think ‘out of the box’. By first using their evaluation process to review the Diesel brand experience across the UK network, ‘i-am’ were asked to recommend a series of brand development principles that would once again rebuild Diesel’s maverick status through innovative and unprecedented retail design.

Based on research findings and by considering every aspect of the Diesel customer experience ‘i-am’ have outlined a UK retail strategy to ensure Diesel regain their edge through their store experience.

‘i-am’ fully delivered against our brief and exceeded our expectations. They provided good strategic thinking combined with solid operational know-how and a pragmatic approach to retail.’’Ricardo BelliniManaging Director

‘‘

Page 9: I am branding- creds_presentation_2014_01_09 compressed

DIESEL Experience

Page 10: I am branding- creds_presentation_2014_01_09 compressed

G U E R R I L L A S T O R E

Guerrilla Store

Page 11: I am branding- creds_presentation_2014_01_09 compressed

‘i-am’ generated an integrated strategy based around a touring pop-up store. Showcasing an exclusive collection of men’s & womenswear by award-winning fashion designers Carolyn Massey, Matthew Miller & Rachel Barrett the store popped up in key retail locations including London’s Covent Garden, Manchester’s Spinningfields and Glasgow’s Princes square. The touring schedule included four events over London Fashion Week, exclusive Bloggers events and private press & VIP events for McArthurGlen’s clients.

The ‘i-am’ Beyond team not only generated an integrated marketing campaign but also implemented a complete strategy, production and roll out for the Pop-Up itself. ‘i-am’ were tasked with the entire project from conceptualisation to shops management, location sourcing, managing & promoting parties, collaborations with fashion bloggers, sourcing & managing staff, stock & sales. The team continue to work together on future pop-up concepts linked with the brand.

We are really happy with the results that ‘i-am’ have produced.”RepresentativeMcArthurGlen

‘‘

Page 12: I am branding- creds_presentation_2014_01_09 compressed

Brand Mark

Page 13: I am branding- creds_presentation_2014_01_09 compressed

Sponsors & Collateral

Page 14: I am branding- creds_presentation_2014_01_09 compressed

Shop Front

Page 15: I am branding- creds_presentation_2014_01_09 compressed

Threshold

Page 16: I am branding- creds_presentation_2014_01_09 compressed

Product Display

Page 17: I am branding- creds_presentation_2014_01_09 compressed

T•box is the original brand of Boyner/Aymarka Group and has been reincarnated through the collaboration of both the London and Istanbul design teams.

‘i-am’ created the new brand for T•box by developing a new identity, brand communication and store design concept. ‘i-am’ have taken the new T•box identity to shopping centres and high streets all around Turkey and it seems to be causing quite a stir!

The brand continues to grow by gaining a new stream of loyal fans and we are sure that T•box will continue to stand out in the Turkish retail market.

We created the T•box brand together and it was an amazing job. I hope to work with ‘i-am’ team again in the future.’’Dogan KasikciGeneral Manager, T•box

‘‘

Page 18: I am branding- creds_presentation_2014_01_09 compressed

Brand Mark

Page 19: I am branding- creds_presentation_2014_01_09 compressed

Packaging

Page 20: I am branding- creds_presentation_2014_01_09 compressed

Collateral

Page 21: I am branding- creds_presentation_2014_01_09 compressed

Billboard

Page 22: I am branding- creds_presentation_2014_01_09 compressed

Shop Front

Page 23: I am branding- creds_presentation_2014_01_09 compressed

Cashier Desk & Product Display

Page 24: I am branding- creds_presentation_2014_01_09 compressed

‘i-am’ created the launch campaign for the flagship Vero Moda store in London. Centered around one core concept – the ‘Fill it for Free’ Gold Bag, 300 of these were hidden around London, select online media and fashion blogs. Finders of this elusive bag could access the store and literally fill it for free on the opening day. This theme fed the integrated marketing campaign across social media platforms, PR, on and offline media, guerrilla marketing stunts and a packed event schedule. A key element to the campaign was the product placement strategy with London’s top fashion bloggers and influencers, yielding 100% conversion rate online.

Within just a few weeks ‘i-am’ generated thousands of followers online, hundreds queuing down Oxford Street prior to launch, coverage in the top 20 media titles as well as over £500,000 worth of press coverage.

We were thrilled with the hard work and dedication that ‘i-am’ showed in the Oxford Street store opening and wouldn’t hesitate to work with them again.’’Head of MarketingVero Moda

‘‘

Page 25: I am branding- creds_presentation_2014_01_09 compressed

Fill It For Free: The Golden Bags

Page 26: I am branding- creds_presentation_2014_01_09 compressed

Overwhelming Success

Page 27: I am branding- creds_presentation_2014_01_09 compressed

‘i-am’ were commissioned by long-standing client Shaftesbury Plc to increase the footfall in Newburgh Street area – a cluster of streets parallel to the famous Carnaby Street, known for its independent boutiques.

‘i-am’ created an integrated marketing campaignto generate awareness for the area globally and locally.

The ‘Wish You Were Here’ pop-up shops were specifically created for this need. The campaign physically swapped Newburgh Quarter neighbourhood with its parallels in New York’s Lower East Side – a like-minded area also known for its cutting edge retail and creative community. Complete with in-store performances, limited edition products, fashion shows and street parties on both sides of the Atlantic.

This new approach increased footfall to the area and sales growth for the participating stores.

‘‘The new approach from ‘i-am’ successfully built awareness of the Newburgh Quarter.’’Marketing ManagerNewburgh Quarter

Page 28: I am branding- creds_presentation_2014_01_09 compressed

Branding

Page 29: I am branding- creds_presentation_2014_01_09 compressed

Brandmark & Collateral

Page 30: I am branding- creds_presentation_2014_01_09 compressed

T T

T

TM

TT

M

TT

T

TT

T

T

T

T

T

T

T

TTTT

TT

T

TT

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

TT

TT

TT

T

T M

T

T

TT

MT

T

T

T

T

OXFORDCIRCUS

3 min walk toNewburgh Quarter

THE NEWBURGH QUARTER is the design district that connects Carnaby to Soho – encompassing the historic passageways of Newburgh St, Marshall St, Lowndes Court, Marlborough Court, Foubert’s Place and Ganton St.

Discover the most diverse collection of independent boutiques, cafés, concept stores and traditional English pubs in the West End.

carnaby.co.uk

T T

T

TM

TT

M

TT

T

TT

T

T

T

T

T

T

T

TTTT

TT

T

TT

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

TT

TT

TT

T

T M

T

T

TT

MT

T

T

T

T

OXFORDCIRCUS

3 min walk toNewburgh Quarter

THE NEWBURGH QUARTER is the design district that connects Carnaby to Soho – encompassing the historic passageways of Newburgh St, Marshall St, Lowndes Court, Marlborough Court, Foubert’s Place and Ganton St.

Discover the most diverse collection of independent boutiques, cafés, concept stores and traditional English pubs in the West End.

carnaby.co.uk

Postcards

Page 31: I am branding- creds_presentation_2014_01_09 compressed

Pop Up Show & Vehicle Branding

Page 32: I am branding- creds_presentation_2014_01_09 compressed

‘i-am’ were asked to develop a strong new brand image and retail experience that would enable Svetski to connect with a younger consumer so establishing the Svetski name as a credible youth brand both in Russia and internationally.

‘i-am’ worked with the Alba team on every aspect of the Svetski brand experience including brand strategy, brand positioning and brand expression. The dynamic new brand language and tone of voice were designed to reflect the pace and energy on the brand while the vibrant new retail formats perfectly captured it’s youthful spirit and sense of adventure.

With the opening of its first stores in Moscow the Svetski brand is starting to establish a loyal and youthful following with a growing army of young Russian cool hunters and the less affluent fashion worshippers all making Svetski their label of choice. The brand’s new young admirers seem to appreciate the emergence of a new more accessible Russian brand that offers design with attitude and affordable cool to rival the more established international favourites.

We love the enthusiasm & energy of our new identity.”Head Marketing ManagerSvetski

‘‘

Page 33: I am branding- creds_presentation_2014_01_09 compressed

Brand Mark

Page 34: I am branding- creds_presentation_2014_01_09 compressed

Collaterals

Page 35: I am branding- creds_presentation_2014_01_09 compressed

Collateral

Page 36: I am branding- creds_presentation_2014_01_09 compressed

Shop Front

Page 37: I am branding- creds_presentation_2014_01_09 compressed

Threshold

Page 38: I am branding- creds_presentation_2014_01_09 compressed

Store Interiors & Branding

Page 39: I am branding- creds_presentation_2014_01_09 compressed

‘i-am’ were also asked to recommend a strategic way forward to bring brand clarity and commercial appeal to all future DAA retail formats at all its airport operations around the world.

‘i-am’ created a new brand lead retail proposition communicating clear messages on a functional level with an ability to engage with customers on a more emotional level at the same time. The Loop was the perfect solution offering travellers and airport shoppers a totally new and welcome experience.

The brand can now look to the world’s best retailers as its comparative set. The brand application includes seductive advertising campaign, large scale LCD billboards, a 150 metre sculptural navigational ribbon, stylised store frontages, information desks and retail packaging.

‘i-am’ responded with a brilliant retail design solution for the changing needs of travellers and the new commercial landscape of the next decade.”Media & RelationsDAA

‘‘

Page 40: I am branding- creds_presentation_2014_01_09 compressed

The Future of Airport Shopping

Brand Mark

Page 41: I am branding- creds_presentation_2014_01_09 compressed

Dublin Airport

The Future of Airport Shopping

The Future of Airport ShoppingDublin Airport

The Future of Airport ShoppingDublin Airport

Posters

Page 42: I am branding- creds_presentation_2014_01_09 compressed

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping

Collaterals

Page 43: I am branding- creds_presentation_2014_01_09 compressed

‘i-am’ were commissioned to design a range of concession retail formats, in a range of host locations, for Giorgio Armani cosmetics or fragrances, or both. ‘i-am’ understood the principles of the Giorgio Armani brand and applied these to a level of fine detail individually according to the unique peculiarities of each scenario.

Working closely with the team at L’Oreal, ‘i-am’ developed a set of distinctive visual elements and design language to reflect the qualities of the Giorgio Armani brand. ‘i-am’ visualized solutions for each location, detailed these for construction and implemented them.

The work has enabled Giorgio Armani to establish its position at the prestige end of cosmetics and fragrance sector and to deliver strong sales performance. Through the strength of their simple distinctive design the sites stand out among the confusion of department store beauty halls.

‘i-am’ created a concession that was unique & bold and also strengthened our position within the beauty department.’’Marketing ManagerL’Oreal

‘‘

Page 44: I am branding- creds_presentation_2014_01_09 compressed

Retail Concession

Page 45: I am branding- creds_presentation_2014_01_09 compressed

World’s trustedrealty experts

An ISO 9001:2008 Certified CompanyOver 40,000 satisfied customers 14 studios across 10 cities in India2 international offices in Dubai & Singapore Great investment advice and insight

‘i-am’ created a world class brand identity and sales lounge which we intend to roll out Pan-India.’’Amit MaviFounder, BOP

‘‘

BOP also known as Better Options Propmart is amongst India’s largest and fastest growing real estate brokers. As the company has grown rapidly and internationally there was a need to create a brand identity that would have a stronger recall value and global appeal.

For BOP the customer is at the heart of the business. BOP wanted to create a truly magical experience for their prospective customers visiting their sales lounge.

‘i-am’ created a strong brand identity and a stand-alone sales lounge environment that is industry leading. This was achieved by creating a recognisable logo that represents a young, professional, moving brand anda sales lounge that incorporates new technologies and allows greater product engagement and comfort.

This allowed BOP to take brand ownership in collaterals, adverts, campaigns, and other media, whilst having a fresh impact in India and appealing to new markets overseas.

Page 46: I am branding- creds_presentation_2014_01_09 compressed

New Brand MarkOld Brand Mark

Page 47: I am branding- creds_presentation_2014_01_09 compressed

Premium Brand Mark

BOP 7

This is our premium Brand Mark and it

must be printed in specialty colour at

ALL TIMES - Pantone 871 C. NO replacement colour, tint or colour

match must be used at any time.

Premium Brand Mark Colours

PANTONE871 C

The BOP Brand Mark must always be reproduced from original artwork and should never be redrawn or replicated.

Page 48: I am branding- creds_presentation_2014_01_09 compressed

With Compliments

G7, First Floor Sector 18Noida 201301

T: +91 120 4195555 E: [email protected]: bopgroup.in

Dear Richard,

This is not an actual letter to anyone in particular. This is simply a sample of a letter in order that we can see how it would actually look when printed here. After all, the purpose of a letterhead is to always be seen with a letter or communication printed on it. This is not to say that the design of the letterhead should not be beautiful, precise and well dimensioned and laid out in a functional manner.

The elements have to be laid out so as to enhance the letter itself whilst also clearly standing out so that the reader will instantly know who is writing to them. It is also important to consider how the letter will be posted. Will it be folded or simply dropped into an A4 envelope. Envelopes are often branded too... how should the items look together. Overall consideration should be made to the entire compliment of stationery items. All items should look as consistent parts of the same brand. They should project the personality of the brand through the use of typography and colour. Also the design of logotypes or symbols and devices.

This letter is therefore integral to the design of the letterhead itself. Care should be taken by the writer or typist of the letter to adhere to positioning and fonts and size and weights of type. The overall finished letter should appear smart, clear and considered. Simple as that.

Yours Sincerely,

Amit MaviFounding Partner

G7, First Floor Sector 18Noida 201301

T: +91 120 4195555 E: [email protected]: bopgroup.in

91 120 4195555

opgroup.in

World’s trusted realty experts

World’s trusted realty experts

Gaurav MaviFounding Partner

G7, First Floor Sector 18Noida 201301

T: +91 120 4195555M: +91 9910266552 E: [email protected]: bopgroup.in

Amit MaviFounding Partner

G7, First Floor Sector 18Noida 201301

T: +91 120 4195555M: +91 9654444333 E: [email protected]: bopgroup.in

World’s trusted realty experts

Corporate Stationary

With Compliments

G7, First Floor Sector 18Noida 201301

T: +91 120 4195555 E: [email protected]: bopgroup.in

Dear Richard,

This is not an actual letter to anyone in particular. This is simply a sample of a letter in order that we can see how it would actually look when printed here. After all, the purpose of a letterhead is to always be seen with a letter or communication printed on it. This is not to say that the design of the letterhead should not be beautiful, precise and well dimensioned and laid out in a functional manner.

The elements have to be laid out so as to enhance the letter itself whilst also clearly standing out so that the reader will instantly know who is writing to them. It is also important to consider how the letter will be posted. Will it be folded or simply dropped into an A4 envelope. Envelopes are often branded too... how should the items look together. Overall consideration should be made to the entire compliment of stationery items. All items should look as consistent parts of the same brand. They should project the personality of the brand through the use of typography and colour. Also the design of logotypes or symbols and devices.

This letter is therefore integral to the design of the letterhead itself. Care should be taken by the writer or typist of the letter to adhere to positioning and fonts and size and weights of type. The overall finished letter should appear smart, clear and considered. Simple as that.

Yours Sincerely,

Amit MaviFounding Partner

G7, First Floor Sector 18Noida 201301

T: +91 120 4195555 E: [email protected]: bopgroup.in

91 120 4195555

opgroup.in

World’s trusted realty experts

World’s trusted realty experts

Gaurav MaviFounding Partner

G7, First Floor Sector 18Noida 201301

T: +91 120 4195555M: +91 9910266552 E: [email protected]: bopgroup.in

Amit MaviFounding Partner

G7, First Floor Sector 18Noida 201301

T: +91 120 4195555M: +91 9654444333 E: [email protected]: bopgroup.in

World’s trusted realty experts

Page 49: I am branding- creds_presentation_2014_01_09 compressed

Magazine Advertisement

Page 50: I am branding- creds_presentation_2014_01_09 compressed

Print Communication

Page 51: I am branding- creds_presentation_2014_01_09 compressed

Premium Welcome Pack

BOP 40Merchandising - Premium Welcome Kit

Page 52: I am branding- creds_presentation_2014_01_09 compressed

Advertisement

Page 53: I am branding- creds_presentation_2014_01_09 compressed

Website

COME & RELAX

Lakwatsa, 7Blenheim Cresent, London W11 2EETel +00386 3986 E [email protected]

DRINKS • FOOD • EVENTSABOUT US • CONTACT US

vestment

World’s trusted realty experts

Home Company Projects Builders Knowledge Blog Contact

Call 9560891830Toll-free 1800-102-5055, SMS ‘BOP’ to 56677

looking to invest?want to secure your future?want the best deal?then look no further, talk to usIndia’s leading real estate consultants

CommercialResidential

Recent Projects

Our Clients

Contact Us

NameB OP G ro u p w as in co rpo rated as B etter Optio n Pro pm art Pv t. Ltd . In 2 0 0 7 . Ov er

the las t 5 Y ears , B OP has s u cces s f u lly w o rked to w ard s es tablis hin g its elf in to

About Us Testimonials

“I would recommendBOP Group to everyone

Lo rem ips u m d o lo r s it am et, co n s ectetu r ad ipis cin g elit. Aliq u am m as s a lo rem , s o llicitu d in a v ehicu la s ed , d ictu m u t j u s to . Aliq u am a n eq u e o d io , in m attis v elit.

Property Title

Lo rem ips u m d o lo r s it am et, co n s ectetu r ad ipis cin g elit. Aliq u am m as s a lo rem , s o llicitu d in a v ehicu la s ed , d ictu m u t j u s to . Aliq u am a n eq u e o d io , in m attis v elit.

Property Title

Lo rem ips u m d o lo r s it am et, co n s ectetu r ad ipis cin g elit. Aliq u am m as s a lo rem , s o llicitu d in a v ehicu la s ed , d ictu m u t j u s to . Aliq u am a n eq u e o d io , in m attis v elit.

Property Title

Lo rem ips u m d o lo r s it am et, co n s ectetu r ad ipis cin g elit. Aliq u am m as s a lo rem , s o llicitu d in a v ehicu la s ed , d ictu m u t j u s to . Aliq u am a n eq u e o d io , in m attis v elit.

Property Title

Page 54: I am branding- creds_presentation_2014_01_09 compressed

Shop Front

Retail Lounge: Approach Retail Lounge: Entrance

Page 55: I am branding- creds_presentation_2014_01_09 compressed

Entrance

The Sales Lounge: Arrival

Page 56: I am branding- creds_presentation_2014_01_09 compressed

Consultation Area

The Sales Lounge: Interactive Lounge

Page 57: I am branding- creds_presentation_2014_01_09 compressed

Premier Lounge

Premier Suite: Seating option 2-a

Lee Broom Parq Life Cofee table

Premium Wing Back Chairs

Page 58: I am branding- creds_presentation_2014_01_09 compressed

Terrace

The Sales Lounge: The Terrace

Page 59: I am branding- creds_presentation_2014_01_09 compressed

‘‘

Panchshil is a high-end luxury sector real estate company based out of Pune, working with designers such as Philippe Starck. They have built several iconic buildings in Pune including luxury hotels. Over a period these structures have become landmarks throughout the city, however the public in general are not aware that Panchshil built these.

‘i-am’ were asked to tidy up the existing brand mark and establish the brand hierarchy for Panchshil. It was important to re-associate the Panchshil brand with their developments. ‘i-am’ were also asked to look at the tone of voice and visual language of the brand.

‘i-am’ created a visual pattern that would allow Panchshil to take brand ownership across a range of different media and communication platforms. The tone of voice was warm and friendly and the elegant visual language used helped portray a premium sense of luxury.

We needed brand ownership within our market, ‘i-am’ established the same by re-freshing our brand.’’Marketing Director, Panchshil

Page 60: I am branding- creds_presentation_2014_01_09 compressed

Panchshil Endorsement Structure

CORPORATE PARKS 5 STAR HOTELS RESIDENCES

Developed by

by Philippe Starck

Brand Mark

Divisional Hierarchy for internal reference

Divisional Hierarchy

Page 61: I am branding- creds_presentation_2014_01_09 compressed

Corporate Stationary

Page 62: I am branding- creds_presentation_2014_01_09 compressed

Corporate Brochure

Page 63: I am branding- creds_presentation_2014_01_09 compressed

Property Brochures

Page 64: I am branding- creds_presentation_2014_01_09 compressed

Advertisements

Page 65: I am branding- creds_presentation_2014_01_09 compressed

Office Experience Diary & Folder

Page 66: I am branding- creds_presentation_2014_01_09 compressed

Branded Products and Packaging

Page 67: I am branding- creds_presentation_2014_01_09 compressed

Douglas and Gordon are professional, innovative and caring, qualities rarely associated with their profession. By expressing their unique qualities through their brand experience they would gain a significant advantage in such a competitive sector.

'i-am' were asked to design striking modern environments and a distinctly memorable client experience that reflected their brand values and personality.

First 'i-am' analysed every element of the Douglas and Gordon customer experience and then proposed a bespoke design solution in the form of a rich, warm and inviting environment.

The concept is currently being implemented across the Douglas and Gordon estate. Branches that have been transformed show significant uplift & improving levels of business.

Since working with ‘i-am’, we have pioneered a new brand of estate agents. This has certainly been reflected in our sales figures and company growth.’’Ivor Dickinson Managing Director

‘‘

Page 68: I am branding- creds_presentation_2014_01_09 compressed

Shop Front

Page 69: I am branding- creds_presentation_2014_01_09 compressed

Threshold

Page 70: I am branding- creds_presentation_2014_01_09 compressed

Property Browsing Screen and Waiting Area

Page 71: I am branding- creds_presentation_2014_01_09 compressed

Reception Desk, Consultation Area, and Bicycle Branding

Page 72: I am branding- creds_presentation_2014_01_09 compressed

The ofmoving house

The ofmoving house

The new Derbyshire-based estate agency, is based around the value of exceptional customer service. The co-owners of this business wished to make co-operation and communication evident in all aspects of their operation. ‘i-am’ were asked to design visual elements and environments which would reflect Smartmove’s strong values and personality. ‘i-am’ used a range of innovative juxtapositions to create a striking and memorable environment for Smartmove. The traditional was merged with the contemporary to reflect the notion that, though forward-thinking, the business was deeply rooted in old-fashioned values. Smartmove have managed to increase footfall and their striking interiors provide a talking point for both customers and employees. The concepts put forward by ‘i-am’ are soon to be rolled out in other sites.

Page 73: I am branding- creds_presentation_2014_01_09 compressed

Shop Front

Page 74: I am branding- creds_presentation_2014_01_09 compressed

Consultation Area

Page 75: I am branding- creds_presentation_2014_01_09 compressed

Consultation Area

Page 76: I am branding- creds_presentation_2014_01_09 compressed

The Mote restaurant experience brings to life the Trust’s brand personality, expresses its values and blends the best of contemporary design with traditional materials, attention to detail and local produce.

‘i-am’ have now created, developed, and implemented three different retail formats: ‘Elegant Living’, ‘Home Gift & Garden’ and ‘Outdoor’ and three food formats: ‘Simple Food’, ‘Kitchen Cafe’ and ‘Destination Restaurants’ across 500 National Trust locations in the UK.

‘i-am’ have helped National Trust double its restaurant income within the last 5 years.”Stuart RichardsHead of Food and Retail

‘‘

Page 77: I am branding- creds_presentation_2014_01_09 compressed

Restaurant Interiors and Collateral

Page 78: I am branding- creds_presentation_2014_01_09 compressed

We’re absolutely delighted with the work that ‘i-am’ did for us – we’ve just had our best 6 months of trading since we opened 17 years ago!’’Simon PrideauxManaging Director

Owner of VQ, Simon Prideaux, came to us with a brief to rebrand and redesign his legendary 24-hour dining concept. Customers range from families at lunchtime, to tourists stopping in for afternoon coffee, and clubbers in the middle of the night. VQ has to function differently for each of these customers, and this had to be understood and incorporated into the design and experience.

Customers frequently comment on the ‘wonderful feeling’ created by the bespoke lighting. The space is not only stylish and contemporary but also functional, comfortable and welcoming to all people at all times. The queue outside often reaches around the block for a seat - even in the middle of the night.

‘‘

Page 79: I am branding- creds_presentation_2014_01_09 compressed

Brand Mark

Page 80: I am branding- creds_presentation_2014_01_09 compressed

24 Hour Concept

Page 81: I am branding- creds_presentation_2014_01_09 compressed

Info Graphics

Page 82: I am branding- creds_presentation_2014_01_09 compressed

Shop Front

Page 83: I am branding- creds_presentation_2014_01_09 compressed

Dining Area & Menu

Page 84: I am branding- creds_presentation_2014_01_09 compressed

VQ at Night

Page 85: I am branding- creds_presentation_2014_01_09 compressed

Shawa: Logotype & Strapline

This group of Middle Eastern restaurant brands mainly operate within the UK.

‘i-am’ were asked to work closely with the owner of the group to develop their current restaurants and to design and launch new concepts.

The team worked with the Shawa team, to produce a brand identity and store concept that excited their customers. The Comptoir Libanais brand has been designed and created for Westfield’s White City and The O2 in London.

An on-going roll-out of new restaurant concepts is planned for the future.

Thanks to ‘i-am’, Shawa has now put real glamour into shawarma dining.’’Tony KitousOwner, Shawa

‘‘

Page 86: I am branding- creds_presentation_2014_01_09 compressed

Identity

Shawa: Logotype & Strapline

Page 87: I am branding- creds_presentation_2014_01_09 compressed

Shawa: Menu

Menu Design

Page 88: I am branding- creds_presentation_2014_01_09 compressed

Shawa: T-Shirts

Shawa: Take-Away Bag

Brand Merchandise

Page 89: I am branding- creds_presentation_2014_01_09 compressed

Food Counter

Page 90: I am branding- creds_presentation_2014_01_09 compressed

Since working with ‘i-am’, like-for-like sales at East Street have increased by 75%.’’David FoxFounder, East Street

‘i-am’ were appointed to create a new brand identity, including a new name and logo, graphic elements and complete interior design for this London-based site.

East Street was created, and everything about the concept was taken directly from the raw vibe of Southeast Asian street food and night markets. The long benches and plastic tables recreate the feeling of being in Vietnam or Thailand under a low glow of neon light, surrounded by the sights and sounds of the kitchen.

‘‘

Page 91: I am branding- creds_presentation_2014_01_09 compressed

Brand Mark

Page 92: I am branding- creds_presentation_2014_01_09 compressed

Brand Mark Application

Page 93: I am branding- creds_presentation_2014_01_09 compressed

Info Graphics

Visiting Rangsit Floating Market,Thailand for the first time...

I am always on the lookout for new food dishes that I have never tried before. L ike anyone else, I love pad thai and was really happy to see a food stall at the market specializing in different versions of pad thai. These are the two that I ate. The first used crispy deep fried wide noodles and the second used green papaya instead of noodles. I would have eaten the whole menu if I had room.

Visiting Rangsit Floating Market,Thailand for the first time...

I am always on the lookout for new food dishes that I have never tried before. L ike anyone else, I love pad thai and was really happy to see a food stall at the market specializing in different versions of pad thai. These are the two that I ate. The first used crispy deep fried wide noodles and the second used green papaya instead of noodles. I would have eaten the whole menu if I had room.

Visiting Rangsit Floating Market,Thailand for the first time...

I am always on the lookout for new food dishes that I have never tried before. L ike anyone else, I love pad thai and was really happy to see a food stall at the market specializing in different versions of pad thai. These are the two that I ate. The first used crispy deep fried wide noodles and the second used green papaya instead of noodles. I would have eaten the whole menu if I had room.

Page 94: I am branding- creds_presentation_2014_01_09 compressed

Tampopo Platter to Share

Tod Man Khao Pod ThailandFive delicately flavoured corn fritterswith a chilli and peanut dip £4.25(serves 2)Goi Cuon, Gyoza, Bulgogi, Coconut Prawns,Satay & Tod Man Khao Pod £11.25

Khao Pad ThailandWok-fried rice with fine beans, mushroom,pineapple, Asian basil & peanutsChicken £8.50 Prawn £8.95 V £7.95

Com Hué VietnamWok-fried rice from the imperial city of Hué,flavoured with sesame seeds,lemongrass & corianderChicken £7.75 Prawn £8.25 V e £7.25

Khao Soi (aka Changmai Noodles) ThailandFrom the northern Thai capital.Chicken breast and yellow noodles in a redcurry sauce, flavoured with ginger, garlic,fresh lime and red onion £8.50

Nasi Goreng IndonesiaSpicy wok-fried rice with shiitake mushroom,chilli, lime leaves & onion flakesChicken £8.25 Prawn £8.75Noodles/Rice £10.25

Halal chicken breast is used in all Wok-fried Noodle& Rice Dishes, Stir-fried Specials and Sauce-basedSpecials except Chicken Adobo.Service not included. For parties of 7 or morean optional service charge of 10% will be added to your bill.

Take-out availableCertain ingredients are included for flavouring & are notto be eaten: lime leaf, galangal, star anise & lemongrass.Allergies: Please note that our dishes may contain tracesof nuts or other allergy-sensitive ingredients, and wecannot guarantee that they are completely free of thesetraces. Please inform your server if you have an allergy.Please ask your waiter/ess for a fork& spoon if you prefer them to chopsticks.(Extra portion per person £5.50)

Yaki Udon JapanChunky udon noodles with leek & redpepper, wok-fried in soy & rice wineChicken £8.50 Seafood £8.95 £7.95

Pad Thai ThailandSour-sweet flat rice noodles with choi sum,beansprouts, roasted peanuts & limeChicken £8.25 Prawn £8.75 £7.75

Pho Xao Bo VietnamFragrant flat rice noodles with sliced rumpsteak, lemongrass, mint & coriander £9.25Chap Chae KoreaSesame-scented glass noodles withshiitake mushroom, cucumber, carrot & chilliChicken £7.75 Beef £8.75 £7.25

Soup Noodles

Ramen JapanRamen noodles with fresh greens in astock flavoured with “shoyu” (Japanese soy).Also available with miso paste, please ask.Chicken £8.75 Beef £10.25 Seafood £9.75£8.25

Pho VietnamSliced rump steak or chicken breast withflat rice noodles in a clear broth scentedwith fresh Asian herbs, star anise & limeBeef £9.75 Chicken £8.25

Tom Kha ThailandRice vermicelli, chicken breast & strawmushrooms in a coconut broth flavouredwith galangal & lime leaf £8.75

Laksa SingaporeYellow noodles, chicken breast & prawnsin a fiery coconut broth, with mint, cucumber,red onion, tofu & lime £10.25

Tom Yam ThailandGlass noodles, prawns & straw mushroomsin a hot-and-sour clear broth, flavoured withlemongrass, lime & chillies £ 9 . 2 5

Wok-fried Noodle& Rice DishesKhao Soi (aka Changmai Noodles) ThailandFrom the northern Thai capital.Chicken breast and yellow noodles in a redcurry sauce, flavoured with ginger, garlic,fresh lime and red onion £8.50

Yaki Udon JapanChunky udon noodles with leek & redpepper, wok-fried in soy & rice wineChicken £8.50 Seafood £8.95 £7.95

Pad Thai ThailandSour-sweet flat rice noodles with choi sum,beansprouts, roasted peanuts & limeChicken £8.25 Prawn £8.75 £7.75

Pho Xao Bo VietnamFragrant flat rice noodles with sliced rumpsteak, lemongrass, mint & coriander £9.25

Chap Chae KoreaFragrant flat rice noodles with sliced rumpsteak, lemongrass, mint & coriander £9.25

Chap Chae KoreaSesame-scented glass noodles withshiitake mushroom, cucumber, carrot & chilliChicken £7.75 Beef £8.75 £7.25

great for sharing!

MAIN DISHBUY ONE

FREE

At East-Street we bring you the authentic tastes of Thailand, Vietnam,

Malaysia and Singapore, Indonesia, Philippines,

Japan and Korea.

GET ONE

hand this card to your server

(serves 2)

Khao Pad Thailand

Com Hué Vietnam

Nasi Goreng Indonesia

Chicken £8.25 Prawn £8.75Noodles/Rice £10.25

MAIN DISHBUY ONE

FREE

East-Street we bring you the authentic tastes

Thailand, Vietnam, Malaysia and Singapore, Indonesia, Philippines,

Japan and Korea.

GET ONE

hand this card to your server

(serves 2)

Khao Pad Thailand

Com Hué Vietnam

Nasi Goreng Indonesia

Chicken £8.25 Prawn £8.75Noodles/Rice £10.25

MAIN DISHBUY ONE

FREE

East-Street we bring you the authentic tastes

Thailand, Vietnam, Malaysia and Singapore, Indonesia, Philippines,

Japan and Korea.

GET ONE

hand this card to your server

(serves 2)

Khao Pad Thailand

Com Hué Vietnam

Nasi Goreng Indonesia

Chicken £8.25 Prawn £8.75Noodles/Rice £10.25

MAIN DISHBUY ONE

FREE

East-Street we bring you the authentic tastes

Thailand, Vietnam, Malaysia and Singapore, Indonesia, Philippines,

Japan and Korea.

GET ONE

hand this card to your server

in a hurry?just let us know

TM

Menus

Page 95: I am branding- creds_presentation_2014_01_09 compressed

Shop Front

Page 96: I am branding- creds_presentation_2014_01_09 compressed

Threshold & Collateral

Page 97: I am branding- creds_presentation_2014_01_09 compressed

Chilango Logotype: Angled Version

Chilango has achieved 100% uplift in sales. This is unheard of in the restaurant industry.’’Dan HoughtonFounding Partner, Chilango

We worked together with the Chilango founders on every creative aspect of their business. We created a brand name and introduced a true Latin spirit to the personality that customers could readily engage with.

The Chilango name perfectly captures the essence of modern Mexico and gives it a twist of urban cool. The new interior concept is fast, vibrant and energising.

Eight years down the line Chilango now has five successful UK sites and was recently awarded ‘best new restaurant concept’ at the ROTI awards.

‘‘

Page 98: I am branding- creds_presentation_2014_01_09 compressed

Brand Mark

Chilango Logotype: Angled Version

Page 99: I am branding- creds_presentation_2014_01_09 compressed

Characters

Page 100: I am branding- creds_presentation_2014_01_09 compressed

Chilango Bags: One Colour Print on White Recycled PaperTake Away Bags

Chilango Bags: One Colour Print on White Recycled Paper

Page 101: I am branding- creds_presentation_2014_01_09 compressed

Menus

142 fleet street

london ec4a 2bp

online at...

or visit our fleet

street restaurant

chilango.co.uk

1. choose your meal

extras drinks

2. select your filling 3. pick a salsa

what people say...

burrito

tacos

salad

tortilla chips

and guacamole

tortilla chips

and salsa

tortilla chips

agua fresca

bottomless soda

mexican beers

bottled water

juices

grilled chicken

grilled steak

cochinito

vegetarian

black or pinto beans

pico de gallo

roasted tomato

chilango

add guacamole

our

burritos?

what’s in...

tender meat

grated cheese

romaine lettuce

sour cream

guacamole

coriander

lime rice

beans

pinto or black

fresh salsa

Page 102: I am branding- creds_presentation_2014_01_09 compressed

Posters

RELIGION...Lorem ipsum dolor sit amet,consectetuer adipiscing elit, seddiam nonummy nibh euismod.Dolorum et tur espirol ipsum dolorsit amet sed diam nonummy vinoest veritas deum. Lorem ipsumdolor sit amet, consectetueradipiscing elit, sed diam nonummynibh euismod.

Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismod.Dolorum et tur espirol ipsum dolor sit amet seddiam nonummy vino est veritas deum. Loremipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod.

MARIACHI MAGIC...Lorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod. Dolorum et tur espirolipsum dolor sit amet sed diam nonummy vino est veritasdeum. Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod.

WHAT IS CHILANGO?

Chilango Who?Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diamnonummy nibh euismod. Dolorum ettur espirol ipsum dolor sit amet seddiam nonummy vino est veritas deum.Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diamnonummy nibh euismod.

Colour Worship...Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diamnonummy nibh euismod. Dolorum ettur espirol ipsum dolor sit amet seddiam nonummy vino est veritas deum.Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diamnonummy nibh euismod.

The Soul Of MexicoLorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod. Dolorum et tur espirolipsum dolor sit amet sed diam nonummy vino est veritasdeum. Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod.

Lucha Libre...

Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismod.Dolorum et tur espirol ipsum dolor sit amet seddiam nonummy vino est veritas deum. Loremipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod.

The Master...Lorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod. Dolorum et tur espirolipsum dolor sit amet sed diam nonummy vino est veritasdeum. Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod.

WHAT IS CHILANGO?

Tips from

Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismod.Dolorum et tur espirol ipsum dolor sit amet seddiam nonummy vino est veritas deum. Loremipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod.

WHAT IS CHILANGO?

As fresh As...

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod. Dolorum et tur espirolipsum dolor sit amet sed diam nonummy vino est veritasdeum. Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod.

Cooked to

perfection...

Page 103: I am branding- creds_presentation_2014_01_09 compressed

Website

Website

COME & RELAX

Lakwatsa, 7Blenheim Cresent, London W11 2EETel +00386 3986 E [email protected]

DRINKS • FOOD • EVENTSABOUT US • CONTACT US

COME & RELAX

Lakwatsa, 7Blenheim Cresent, London W11 2EETel +00386 3986 E [email protected]

DRINKS • FOOD • EVENTSABOUT US • CONTACT US

Page 104: I am branding- creds_presentation_2014_01_09 compressed

Website

Website

COME & RELAX

Lakwatsa, 7Blenheim Cresent, London W11 2EETel +00386 3986 E [email protected]

DRINKS • FOOD • EVENTSABOUT US • CONTACT US

Website

COME & RELAX

Lakwatsa, 7Blenheim Cresent, London W11 2EETel +00386 3986 E [email protected]

DRINKS • FOOD • EVENTSABOUT US • CONTACT US

Website

COME & RELAX

Lakwatsa, 7Blenheim Cresent, London W11 2EETel +00386 3986 E [email protected]

DRINKS • FOOD • EVENTSABOUT US • CONTACT US

Website

COME & RELAX

Lakwatsa, 7Blenheim Cresent, London W11 2EETel +00386 3986 E [email protected]

DRINKS • FOOD • EVENTSABOUT US • CONTACT US

Page 105: I am branding- creds_presentation_2014_01_09 compressed

Shop Front

Page 106: I am branding- creds_presentation_2014_01_09 compressed

Threshold

Page 107: I am branding- creds_presentation_2014_01_09 compressed

Seating Area & Wall Graphics

Page 108: I am branding- creds_presentation_2014_01_09 compressed

Preparation Counter

Page 109: I am branding- creds_presentation_2014_01_09 compressed

London

‘i-am’ associates

66 Leonard StreetThe Old School HouseLondon EC2A 4LW

+44 (0)20 7613 4114

Freya [email protected]

Istanbul

‘i-am’ istanbul

Serdar Ekrem Sokak5/2 GalataIstanbul

+90 212 252 99 40/45

Selin [email protected]

Mumbai

‘i-am’ mumbai

4th Floor, Shivraj Heights 14th Road, Khar (West) Mumbai – 400052

+91 22 26487302

Udit [email protected]

We would love to hear from you...