i bijoux al tempo del social network
DESCRIPTION
Facebook, Pinterest e i fashion blogTRANSCRIPT
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I bijoux al tempo dei social network: facebook, pinterest e i fashion blog
Relatore: Valerio Cozzi – Web Editor D4B
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NOTIZIE SUI PRODOTTI
OFFERTE
CONSIGLI ASSISTENZA
NETWORKING
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Brand Consumatore
Consumatore Consumatore
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Brand Consumatore
Conoscere il brand dall’interno
Critiche e commenti
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Consumatore Consumatore
Consigli sui prodotti
Consigli sulla validità dell’acquisto
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E-commerce
Blog
Presenze social
Mobile
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Offrire contenuti di qualità
Nurturing
Condivisione
Curation
Collaborazione
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1 miliardo di utenti attivi ogni giorno
23 milioni di utenti in Italia
200 milioni di utenti attivi ogni giorno
4 milioni di utenti attivi in Italia
Brand pages, ADV, app
#hashtag, liste, ADV
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2° motore di ricerca al mondo
Video per raccontare…
Google plus your
World
Cerchie, Local, Community
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Condivisione di immagini secondo i propri interessi
Possibilità di “pinnare” le immagini direttamente dai siti web
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Condivisione di immagini secondo i propri interessi
Creazione di pagine business
Possibilità di acquisto tramite la piattaforma
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Creazione di outfit personalizzati
Interazione con e-commerce
Condivisione sui principali social network
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Trovare accessori moda che stiamo cercando
Chiedere consigli in base alle nostre preferenze
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Creazione di outfit personalizzati
Creazione di pagine brand + ADV
Condivisione diretta su Instagram
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Community fidelizzate
Listening Collaborazione
Opinion leader nel mondo della moda
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Il web è fatto di persone!
Esserci non basta interazione!
Il mondo della moda è social!
Osate!
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