i blog to differ
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I Blog to Differ. Chelle Honiker Yarbrough, CTC TravelWebMarketing.com 877-442-1975. A Little Web History & Future. Web 1.0 Compuserve, AOL Web 1.5 Websites, Search Engines Web 2.0 Social Networking, Blogs, Microblogging Beyond?. What is a Blog?. Duh. Short for Web-Log. Diary - PowerPoint PPT PresentationTRANSCRIPT
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I Blog to Differ
Chelle Honiker Yarbrough, CTCTravelWebMarketing.com
877-442-1975
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A Little Web History & Future
Web 1.0 Compuserve, AOL
Web 1.5 Websites, Search Engines
Web 2.0 Social Networking, Blogs,
Microblogging Beyond?
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What is a Blog?
Duh. Short for Web-Log. Diary Announcement Insight Human Connection/Face to Business Interaction OPPORTUNITY
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How a Blog Can Help Business
Absolutely the most reliable way to get your information into the search engines, period.
Blogs are the key to the home page of Google and others via RSS RSS=Really Simple Syndication
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RSS Subscriptions
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Adding a Feed to Google
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Google’s Home Page
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Options for Your Own Blog
Web Service (Developer Hosted) Wordpress.com Blogger (Google) Typepad Moveable Type
Benefits: Quicker roll-out of new features,
support
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My Suggestion: DIY Wordpress
Good Web Hosts Offer 1-Click Installation & Upgrades Shameless Plug: (gemtravelsites.com)
Hosted together with website or as separate URL
Point and Click Design & Configuration
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Deciding on Designs Branding
Colors, logo & layout same as website Differentiation
Niche-based blog to market to certain segment Free Wordpress Design Themes
http://wordpress.org/extend/themes/ Premium Wordpress Design Themes Wordpress Design Customization/Creation
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Wordpress Advantages
Open Source – Free & Innovative Thousands of Themes Thousands of Plug-Ins
Small programs designed to perform specific task within Wordpress like:
SEO, Pinging, SiteMapping, Spam Filtering, Post by Email, Google Analytics, Flickr (Photos) Integration, Adsense, tags, Bulletin Boards…
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Setting It Up Right Posts vs. Pages
Pages are “permanent” – about the author, contact forms, etc.
Posts are “date sensitive” – offers, new information and can be dated in past or future
Decide how often to post. Don’t be a copycat. Tag Everything
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Content is King – Keywords are Queen. Smoosh Them. Don’t write for search engines –
write for people, but look for opportunities.
Collaborate with everyone in office Outsource to professional writers
http://travelwriters.com http://travelwebmarketing.com
Guest Bloggers DSM’s?
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Under the Hood
4SpaInfo.com Separately managed Niche Based
HollandAmerica.net Integrated with Site Design Highly Successful
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Q & A Chelle Honiker Yarbrough, CTC TravelWebMarketing.com GemTravelSites.com 877-442-1975 – Toll-Free [email protected] Twitter:chelleyarbrough Blog: http://mentalgaragesale.com