i got 99 local search problems but citations aren't one
DESCRIPTION
Here is my presentation from State of Search 2014TRANSCRIPT
LOCAL SEO GUIDE.com
LOCAL SEO GUIDE | [email protected] | Twitter: @danleibson |
www.localseoguide.com
I Got 99 Local
Search Problems
But Citation Building
Ain’t OneDan
Leibson
LOCAL SEO GUIDE.com
• Local SEO Guide, Inc. was founded in 2006
• We are a “boutique” SEO consulting service. We are not a “chop shop”.
• Our Focus:
– SEO for Multi-Location Businesses (e.g. Walmart)
– SEO for Large, Complicated Websites (e.g. Bing Maps)
– SEO for Agencies
– SEO for Single Locations
• We like to get under the hood and solve problems with this complicated channel
/about-us
Twitter: @danleibson | Email: [email protected]
LOCAL SEO GUIDE.com
Their Value Is Decreasing
http://moz.com/local-search-ranking-factors
Twitter: @danleibson | Email: [email protected]
LOCAL SEO GUIDE.com
Too Much Emphasis On GMB
Traffic from Google My Business Page
Organic Traffic Deep to the Website
Twitter: @danleibson | Email: [email protected]
LOCAL SEO GUIDE.com
The Great Real Estate Panic Of
’14!
Twitter: @danleibson | Email: [email protected]
LOCAL SEO GUIDE.com
But Impressions Are Up!
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Real Estate GWT Impressions
Twitter: @danleibson | Email: [email protected]
LOCAL SEO GUIDE.com
And So Is Traffic!
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Real Estate GA Traffic
Twitter: @danleibson | Email: [email protected]
LOCAL SEO GUIDE.com
It’s As Easy As…
1. Get an exact match domain & put up
crappy, overly optimized website
2. Get a virtual office with mail and call
forward
3. Just a few citations
Twitter: @danleibson | Email: [email protected]
LOCAL SEO GUIDE.com
Always Start With An Audit
You can get a free local SEO audit template here
Twitter: @danleibson | Email: [email protected]
LOCAL SEO GUIDE.com
Fix Technical Problems
User-agent: *
Disallow: /
Twitter: @danleibson | Email: [email protected]
LOCAL SEO GUIDE.com
Optimize Your Titles
Use a data driven approach
Twitter: @danleibson | Email: [email protected]
LOCAL SEO GUIDE.com
Track Your Calls
What a client call looks like when you can’t prove ROI
Twitter: @danleibson | Email: [email protected]
LOCAL SEO GUIDE.com
Serious Problems With GMB
Locations
You can read more about it here
Twitter: @danleibson | Email: [email protected]
LOCAL SEO GUIDE.com
Make It More Useful
0
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Clicks
Impression
=SUM(OFFSET(B$2,(ROW()-ROW(B$2))*7,,7,))
Twitter: @danleibson | Email: [email protected]
LOCAL SEO GUIDE.com
Xpath Reference In Excel
You can just copy it from this Google Doc
Twitter: @danleibson | Email: [email protected]
LOCAL SEO GUIDE.com
Takeaways
• Local SEO should incorporate specific
vertical (local) tactics into an already solid
SEO strategy.
• Leverage technology whenever possible.
Your brain, passion and experience can’t
be duplicated. Your manual labor can be.
Twitter: @danleibson | Email: [email protected]
