i kongres ehandlu: ganna yevtushenko - "przyszłość e-commerce na wyciągnięcie ręki."
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I Kongres eHandlu: Ganna Yevtushenko, PayPalTRANSCRIPT
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Unlocking global e-commerce opportunity
Ganna Yevtushenko Head of Business Development, Central & Eastern Europe
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Technology should make things simpler, faster and better connected – providing more choices and opportunities.
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
$105 B
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Cross-border e-commerce 2013
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
$307 B 4
Cross-border e-commerce 2018
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Value of cross-border e-commerce will increase to $307 bln USD by 2018
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2013
2018
Cross-border e-commerce $105B $307B
Number of cross-border shoppers 94M 130M
% of cross-border shopping on mobile devices 45% 55%
Source: Modern Spice Routes, PayPal and Nielsen, July 2013
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
45% growth in cross-border e-commerce in Poland in 2014 Based on PayPal data, H1 2014 vs H1 2013
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48% 45%
36% 30%
21%
Czech Republic
Poland Romania Greece Hungary
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
What are your consumers buying abroad?
7 Source: Modern Spice Routes, PayPal and Nielsen, July 2013
Fashion & Accessories is the most popular category
Fashion & Accessories
Health & Beauty
Personal electronics
Computers and parts
Home electronics
Jewelry
$12.5B $7.6B $6.0B $5.8B $5.4B $5.4B
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Global shoppers still favor U.S. retailers
8 Source: Percentage of cross-border shoppers across 6 surveyed markets purchased from these markets in the past 12 months, Modern Spice Routes, PayPal and Nielsen, July 2013
Top destinations for cross-border shoppers
45% U.S.
37% U.K.
26% CN
25% HK
16% AU
18% CA
14% DE
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Choice and Price are drivers of cross border… Logistics and Security are the main barriers
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Top drivers for cross border purchase
Top barriers for cross border purchase
Up to 70% Choice
Up to 65% Price
Up to 13% Currency
40% Return costs & easiness
34% Shipping & non-delivery
32% Incurring extra costs
30% Security/ concerns
Up to 5% Send a gift
Top drivers for cross border purchase
Top barriers for cross border purchase
Source: PayPal Ipsos Study, June 2013 – CEMEA consumers
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Even payment not yet frictionless
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
PayPal: at a glance
11 Source: eBay investor relations
$180B Value of processed payments (2013)
9M number of daily processed payments
157M active customers (Q3 2014)
203 countries and 26 currencies
25% of processed transactions is cross-border
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Buyer Protection
If: 1. Your goods have not arrived 2. Order arrived not as described 3. You are charged incorrectly
PayPal guarantees your purchase and returns you the cost of purchase
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Seller Protection
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If:
• You accepted payment with PayPal
• You sold physical goods
• You have proof of shipping / delivery
• Shipping address matches customer address
PayPal guarantees your sale and protects claims
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
How important are free returns to your customers?!
Source: Zwyczaje związane z zakupami online i oczekiwania wobec sklepów internetowych, Wrzesień 2014$
Polish buyers would shop more online!If cost of returns was free!83%!
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
How important are free returns for online shops?!
Potential growth in sales of online stores that start offering free returns!58% to 357% $
Source: Badanie ShopRunner/Harris Interactive, przeprowadzone w 2013 roku na próbie 2800 kosnumentów online.$
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
NEWS: PayPal refunds your return costs
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© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Ready to unlock the cross-border opportunity?
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Ganna Yevtushenko [email protected]