EUROPE 2016

Business strategists IT Experts 600

Attendees20+ Sessions 40+ Speakers

Business IT Developers

mitchell

Worldwide

Thank you!

AT&T

Record Quarter

Revenue – $22.9 million

Gross Billings - $25.7 million

Product Revenue Growth – 50% Record Quarter

Product Revenue Growth

50%Revenue

$22.9MILLION

Gross Billings

$25.7MILLION

Deliver products that make every business

a digital business

Intelligent Security

PROTECT Customer Engagement

ANTICIPATEHealthcare Telco

Internet of Things

CREATE

Intelligent API Platform

API Management

Intelligent API Platform

People

Business IT

Developers

Technology

Availability: 99.999% Scale: Billions API calls

Cloud. On Premises. Hybrid

Digital Business Platform

DAVOS 2016

4th Industrial Revolution

Nano Technology

3-D Printing Autonomous Vehicles

Internet of Things

Biotechnology

Artificial Intelligence

Quantum ComputingEnergy

Storage

Robotics

1. Great Promise •onclick replaced by -Innovation in Technology

GREAT PROMISE

GREAT PERIL

TECHNOLOGY INNOVATION

PEOPLE FAIL TO ADAPT

1

2

1700s First Industrial Revolution

1800s Second Industrial Revolution

1900s

3

Raw Materials EmployeesRetail

Customers

Linear Value Chain

The IT era ends.

The digital era begins.

©2008-16 Apigee Corp. All rights reserved.

Customer

Employee

RETAILFINANCIAL SERVICES

Partner

Mobile commerce Omni channel

Sales & support Insights

App partners Market places

Mobile banking Digital payments

Sales & support Compliance

Digital distribution Merchant on boarding

Robo advisors

MEDIA

Streaming apps Subscription services

Digital sales

App market place Digital distribution

New business models

©2008-16 Apigee Corp. All rights reserved.

Customer

Employee

Partner

Voice & data Mobile identity

Sales & support Digital acquisition

OTT partners New services

IoT integration

TELCO

Patient apps Consumer health devices

Digital health care apps HIPAA compliance

Tele medicine Provider and payer networks

Med device networks

HEALTH

Mobile commerce Digital enablement

Digital sales Digital support

IoT connectivity Supply chain & procurement

New business models

MANUFACTURING

Digital drives business results across all industries

FY15 NET PROFITS UP 39% compared to 22% in FY14

Building an open bank platform

Launched Fitness Account for Apple Watch

Helping farmers feed the world through APIs

FEED 2.4 BILLION MORE PEOPLE BY 2050

Developed app for Xbox

RECORD SALES ON SUPER BOWL SUNDAY $12 MILLION OVERALL DIGITAL SALES

MOBILE APP SURPASSED DESKTOP SALES

CONVENTIONAL LAMP SALES DECREASED BY 16% IN 2015 PHILIPS HUE AND LED SALES GREW 26%

Developed wireless adaptive lighting system

“Burberry digital investment pays off in double-digit sales growth.” – Internet RetailingMay 2015

MOBILE COMMERCE DOUBLED ITS SHARE OF SALES DURING THE YEAR

APIs Underpin a Digital Business Platform Prepare For Digital Transformation's Constant, Unpredictable Change

APIs Underpin A Digital Business PlatformPrepare For Digital Transformation’s Constant, Unpredictable Change

by Randy HeffnerJanuary 28, 2016

FOR APPLICATION DEVELOPMENT & DELIVERY PROFESSIONALS

FORRESTER.COM

Key TakeawaysThe Big Mistake: Framing Transformation Around Specific Digital InitiativesOrganizations that frame a digital transformation around a list of specific digital initiatives (e.g., mobile, analytics, etc.) make the mistake of assuming that today’s technology hot buttons are the destination, rather than the start of a journey. This results in haphazard architecture framed around each separate project.

The Better Assumption: Digital Transformation Is About Preparing For Continuous ChangeOnce today’s list of specific digital initiatives is done, business and technology innovations will be demanding more change. So, digital is really about getting today’s list done while also preparing for an unknown future of continuous, rapid change.

The Real Need: A Digital Business PlatformIn addition to the right organizational culture and structures, being prepared for continuous, rapid change demands that one’s technology base supports a wide and rapidly evolving variety of business models, processes, and ecosystems. Crafting a digital business platform requires ecosystem thinking; a focus on capabilities, processes, and adjacencies; strong portfolio management of business APIs; and a plan for evolving the platform over time.

Why Read This ReportWhile it’s true that transforming to realize the benefits of digital business requires specific initiatives such as mobile apps, the Internet of Things, and predictive analytics, it’s a mistake to frame one’s transformation around such initiatives. Instead, focus on a more critical and fundamental reality that runs underneath all of them: the need to prepare for an unknown future of continuous business and technology change. This report describes how AD&D pros should prepare for continuous change and evolution using Forrester’s vision for an API-centric digital business platform.

Forrester Research (January 2016)

Technology

Cloud Migration

AnalyticsData Driven

Developer Productivity

Operations AutomationAPI Design &

Development

High Availability

Scale

DistributedNetwork

Data Persistence

Hybrid Deployment

Bot Detection

Test & Monitor

Secure Runtime

AvailabilityScale &

Spikearrest

Botdetection

OAuth2 Quotas Auditing Southbound TLS

Security for People and Systems

2

Developer Productivity and Ease of Use

Configuration for simple use cases

Code for complex use casesDeveloper Collaboration

Data Must be a First-class CitizenBetter customer

engagement

APIs generate data

Data exposed through APIs

Better operations & better security

ENTERPRISE CUSTOMERS PARTNERS

EMPLOYEES

New Business Models Demand New APIs

Future Proofing the Enterprise

Developer Centricity

Microservices

Hybrid Cloud

Adaptive Learni

New Reality: Digital Value Chain

B2C

B2E

B2BUser App Developer API API Team Backend

customers partners employees

People

Today

Today

Lots of time

Piles of money

Stacks of documentation

Heavy governance

Massive siloed teams

Huge process

Hide complexity

Speed of trust

Keep pace with change

Forge partnerships

Grow ecosystems

Communication

User App Developer API API Team Backend

“Organizations that design systems… are constrained to produce designs that are copies of the communication

structures of those organizations.”

–Melvin Conway 1968

Stra

teg

y

BU

EA SA Dev

Op

s

Design

Focus on

Micro

Agile

DevOps DevOps

Communication

Stra

teg

y

BU E

A

SA

Dev

Op

s

Digital

Focus on customer initiative

APIs

Agile

DevOps

Most digital efforts only impact one small part of a massive process

Communication

Microservices

Customer Journey Capabilities

Lifecycle

User App Developer API Team Backend

LifecycleOh

S#!%

Wow! That’s fast!

Integration

APIs

Argue Boxes Argue Arrows Argue Wait Build Present Present

Build Iterate ShipSpeed to Value

We have to redo this

Refine

Funding

Integration

APIs

Argue Boxes Argue Arrows Argue Wait Build Present Present

Build Iterate ShipSpeed to Value

Refine

Current NPV funding reinforces this pattern

Requires more flexible funding model

Enterprise Program App/Product API

Success Pattern

Anti Pattern

Value

From an army of workers to a network of makers

• customers activated • users as product managers

CUSTOMERS • ecosystem innovation • extend and complement

PARTNERS

• on boarding & analytics • x-company innovation

INTERNAL DEVELOPERS• enterprise data at core • unlock core value

SYSTEM OF RECORD

Innovation for Technology & People

Technology

Scale, Availability Developer Centricity

Microservices Hybrid Cloud

Adaptive Learning

People

Communication Agile Lifecycle

New Investment Models Community

CustomerJourney

IDENTIFY

SELECTSUCCESS

State of APIs A report on the growing impact of APIs on digital

280% API Traffic Growth Y/YM

onth

ly T

raffi

c

0

8

16

24

32

Other Technology Cons. Goods Info. Svc. Retail Media

56%Partner Channels and Ecosystem Engagement

Initiatives

B2B Use Cases Drive Enterprise APIs

39%Customer Experience

Initiatives(B2C)

5%Internal Operations

Initiatives

72%Threat Protection

74%OAuth

78%Spike Arrest

% of companies using capability in API tier

Wide Adoption of API Platforms for Security

85%Business Logic

57%Transformations

38%Data Persistence

Time to Success

% of companies using capability in API platform

CustomerJourney

SPEED MATTERS

Thank you