i phone strategy workshop i islug june2009
TRANSCRIPT
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iPhone Strategy
by Jason IzattIzatt International
www.izatt.com
1Wednesday, July 1, 2009
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Izatt International
www.izatt.com
2Wednesday, July 1, 2009
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Wonderful world of iPhone
Exciting
Engaging
Fascinating
Frustrating
Confusing
Thrilling
Wonderful
Crazy
Aggravating
Annoying
Marvelous
Profitable
Debt-able
S a n i t y -D e s t r o y i n g !
3Wednesday, July 1, 2009
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Topics for Today
Market Research
Pricing/Sales
Updates
Quality Icon
Lite Version
iTunes Reviews
Marketing
Blogs
Social Networks
App Reviewers
Press Releases
Video Demos
4Wednesday, July 1, 2009
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If we have time...
What Apple Rejects!
Localization
Sales reports
Accessing foreign App Stores
In-app Ad revenue model (Psst! Don’t do it!)
5Wednesday, July 1, 2009
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iPhoneAppQuotes.com
Benefits of Joining
No cost to sign up, no long term contracts.
They verify all leads then send via email
Each lead is sent to only 3 iphone development companies and/or iPhone developers/freelancers.
They advertise and market their services for you, so you can spend more time developing killer iPhone Apps!
6Wednesday, July 1, 2009
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Market Research
50,000+ apps: Your idea may be taken!
Clients call in ignorance
Can you build a better Mouse (Tr)app?
Is 20% share enough?
Can you offer a better price point?
Check the Store!
7Wednesday, July 1, 2009
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Pricing and Sales
$10 or 99 cents?
Top 100: 46 are 99 cents, 24 are $5 or more
March 2009: 44 were 99 cents, 23 were $5 or more
Price to your audience
99c Puzzle or $10 ToDo?
Leave room to have a sale
New Year’s, Memorial Day, July 4th, Labor Day
Pre-Update Sale, New Update Sale, Fish Sale
8Wednesday, July 1, 2009
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Updates
Apps being improved edge out competitors
Provide GREAT Customer Support
Updates can get new release date
More front page time
DO ‘EM!!
9Wednesday, July 1, 2009
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Quality Icon
Get a GREAT designer!
Get a GOOD designer!
Get an OKAY designer!
Someone at least better than you are.
10Wednesday, July 1, 2009
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Lite Version
Great for “Try before you Buy”
No In-App purchases
“Free apps stay free” - Apple
CANNOT have disabled features
Ad for full feature on About screen
Don’t make it TOO powerful
11Wednesday, July 1, 2009
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iTunes Reviews
Great customer feedback
New update features
Clarify description text
Clean-up UI
Manage your reviews
Mark as helpful/unhelpful
Remind customers to post reviews
12Wednesday, July 1, 2009
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Marketing
Blogs - your blogs, friend’s blogs, neighbor’s blogs, etc.
Social Networks - post/share links to network groups
App Reviewers - Promo codes
Press Releases - check out prmac.com
Video Demos - YouTube, your website, etc.
The days of just throwing an app on the store and making money are (nearly) over!
13Wednesday, July 1, 2009
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Thank You!
14Wednesday, July 1, 2009