iaapa amusement expo 2014 - 2016 charging station usage study

2017

IAAPA USAGE STUDY Orlando, FL 2014-2016

BRIGHTBOX INC. © 2017

INTERACTIVE CHARGING MADE SIMPLE

• Universal Compatibility: works with 98% of smartphones• Security: 6 chambers with fast charging up to 2.7 amp• Adaptability: complimentary or paid amenity with WiFi or 3G/4G connectivity • Accessibility: mag stripe cards, secure pin code QR code or RFID• Privacy: PCI compliant, encrypted card reader, no data connection • Certification: UL, CE, FCC and RoHS compliant• Service & Support: 24/7 phone and remote support• Remote Management: real-time visibility into units, reporting on usage, device type and impressions; remote content management via web portal

Consumers demand accessibility, security and convenience. Experiential Planners and Brands want reliable elegance worthy of their reputation. Brightbox provides:

WEALTH OF KEY CHOICES


VERSATILE SECURECHAMBER KEYS

Brightbox can be offered to work with:

On-Screen Pin Code

Credit & Debit Cards

Branded Key Cards

Existing Loyalty or ID Cards

RFID Cards, Bands and Badges


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Summary

The 3rd IAAPA event with Brightbox Interactive ReCharging Stations

In 2016 IAAPA had 35,100 attractions industry professionals gathering from November 14 to 18 at Orlando's Orange County

Convention Center.

Brightbox sponsored the Ripleys IAAPA VIP Lounge 2014-2015

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BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS

2014 Activation Secure Key Feature: Mag Swipe

USE OF ANY BRANDED

SPONSORED CARD CHARGE CARD CREDIT CARD

OR DEBIT CARD

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7 units, 3 day eventReport time: 18:10 on 04 Feb 2015

364USES

36MINAVG. SESSION

17AVG. DAILY USE

253UNIQUE USERS

756TOTAL IMPRESSIONS

390LIFETIME USES

USAGE DETAILSTOTAL HOURS OF USE................................................................. 215UNMET DEMAND............................................................................. 3CREDIT/DEBIT CARD USES........................................................... 364COMPLIMENTARY CARD USES..........................................................0

SESSION LENGTHSUNDER 15 MIN............................................................................37%15-30 MIN..................................................................................20%30-60 MIN..................................................................................25%60-90 MIN....................................................................................7%OVER 90 MIN.............................................................................. 10%

WEEKLY USAGE REPORT - BRIGHTBOX EVENTS

Report time: 14:16 on 26 Nov 2014

WEEK 47 - 17 NOV 2014Unit Location 17-Nov 18-Nov 19-Nov 20-Nov 21-Nov 22-Nov 23-Nov Weekly Cum.No

Brightbox Events

IAAPA 2014 633: Restaurant 1 1 17 28 23 3 0 0 72 72





IAAPA 2014 455: Internet Lounge,Booth #3433

6 11 27 16 5 0 0 65 65


Totals 26 102 153 109 27 0 0 417 417

Unmet Demand 0 0 3 0 12 0 0 15 15

Units Deployed 7 7 7 7 7 7 7 7

2014 Analytics 7 units

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2015 Activation PDC Solutions booth 2653 RFID unit

USE OF ANY RFID TICKET NFC PASS

PDC MiFare BAND

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2015 Interactivity Email Capture / Survey Feature

Enter Email

ENTER & WIN

NO THANKS NEXT

STEP 1

Please enter your email & contact information for chance to win

NO PURCHASE NECESSARY, Your card will not be charged. Legal resident of the U.S. and at least 18 years old.

[email protected]

+1 (646) 494-9901

Survey Questions Name / Company

CSV File Collected 98 Leads Interested Buyers

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AmplificationAfter-hours IAAPA Ripley’s VIP Lounge 2014 - 2015 Example 2014 report

USAGE REPORT - 11.15.14-02.20.17

BRIGHTBOX EVENTS - RIPLEY'S VIP

Report time: 18:08 on 08 Feb 2017

67USES

36MIN

AVG. SESSION

6AVG. DAILY USE/UNIT

52UNIQUE USERS


67LIFETIME USES

USAGE DETAILS

UNMET DEMAND............................................................................. 0CREDIT/DEBIT CARD USES............................................................. 66COMPLIMENTARY CARD USES..........................................................1

SESSION LENGTHS

UNDER 15 MIN............................................................................31%15-30 MIN..................................................................................28%30-60 MIN..................................................................................27%60-90 MIN....................................................................................1%OVER 90 MIN.............................................................................. 12%

HEAT MAP

TIME M T W T F S S

00:00 0 0 1 2 1 0 0

01:00 0 0 0 1 1 0 0

02:00 0 0 0 1 1 0 0

03:00 0 0 0 0 2 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 0 0 0 0 0 0

07:00 0 0 0 0 0 0 0

08:00 0 0 0 0 0 0 0

09:00 0 0 0 0 0 0 0

10:00 0 0 0 0 0 0 0

11:00 0 0 0 0 0 0 0

12:00 0 0 0 0 0 0 0

13:00 0 0 0 0 0 0 0

14:00 0 0 0 0 0 0 0

15:00 0 0 0 0 0 0 0

16:00 0 0 0 0 0 0 0

17:00 0 1 1 1 0 0 0

18:00 3 0 1 0 0 0 0

19:00 0 2 0 1 0 0 0

20:00 0 4 2 1 0 0 0

21:00 2 4 3 3 0 0 0

22:00 2 2 6 8 0 0 0

23:00 0 2 3 5 0 0 0

CUMULATIVE USAGE SUMMARY NOVEMBER 2014 - FEBRUARY 2017

BRIGHTBOX EVENTS

VENUE LOCATION AVG. DAILY USE TOTAL USES

Ripley's VIP Unit 2 7.0 42


TOTALS 2 Locations 67 Uses

NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.

USAGE REPORT - 11.15.14-02.20.17

BRIGHTBOX EVENTS - RIPLEY'S VIP

Report time: 18:08 on 08 Feb 2017

67USES

36MIN

AVG. SESSION

6AVG. DAILY USE/UNIT

52UNIQUE USERS


67LIFETIME USES

USAGE DETAILS

UNMET DEMAND............................................................................. 0CREDIT/DEBIT CARD USES............................................................. 66COMPLIMENTARY CARD USES..........................................................1

SESSION LENGTHS

UNDER 15 MIN............................................................................31%15-30 MIN..................................................................................28%30-60 MIN..................................................................................27%60-90 MIN....................................................................................1%OVER 90 MIN.............................................................................. 12%

HEAT MAP

TIME M T W T F S S

00:00 0 0 1 2 1 0 0

01:00 0 0 0 1 1 0 0

02:00 0 0 0 1 1 0 0

03:00 0 0 0 0 2 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 0 0 0 0 0 0

07:00 0 0 0 0 0 0 0

08:00 0 0 0 0 0 0 0

09:00 0 0 0 0 0 0 0

10:00 0 0 0 0 0 0 0

11:00 0 0 0 0 0 0 0

12:00 0 0 0 0 0 0 0

13:00 0 0 0 0 0 0 0

14:00 0 0 0 0 0 0 0

15:00 0 0 0 0 0 0 0

16:00 0 0 0 0 0 0 0

17:00 0 1 1 1 0 0 0

18:00 3 0 1 0 0 0 0

19:00 0 2 0 1 0 0 0

20:00 0 4 2 1 0 0 0

21:00 2 4 3 3 0 0 0

22:00 2 2 6 8 0 0 0

23:00 0 2 3 5 0 0 0

CUMULATIVE USAGE SUMMARY NOVEMBER 2014 - FEBRUARY 2017

BRIGHTBOX EVENTS

VENUE LOCATION AVG. DAILY USE TOTAL USES



TOTALS 2 Locations 67 Uses

NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.

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2016 Activation 2 Units with Secure Pin Code + SMS Text 2 Units with Mag Swipe

PIN CODE +

SMS

2 Units Charging Area and Business Lounge

Mag Swipe

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AmplificationRECAP VIDEO 2015

A COMPLETE EVENT ENGAGEMENT EXPERIENCE

RECAP VIDEO 2016 PART 1

RECAP VIDEO 2016 PART 2

https://www.youtube.com/watch?v=Ucebdm-Jjiw

https://www.youtube.com/watch?v=gN6qiDnu6rw

https://www.youtube.com/watch?v=8MIS__Yt50o

AmplificationA COMPLETE EVENT ENGAGEMENT EXPERIENCE


The use of our platform plays an intrinsic role in how users interact with brands using their mobile devices at events and venues.

BRIGHTBOX MESSAGE AMPLIFICATION

1. Solves the “Power Gap” providing both physical and data security, minimizing liability for sponsors, and enabling an "always on" mobile user experience

2. Influences purchase decisions with magnified brand exposure and increased impressions via memorable interactions

3. Attracts consumers to brand activations and venues, and provides consumer engagement via its digital signage and interactive kiosk features

4. Increases dwell time, satisfaction and repeat visits helping to manage the flow of guests via strategic kiosk placement

5. Increases ROI, and unlike other passive recharging solutions, provides usage and data reporting and customer acquisition features, so that sponsors can track users and create ROI via coupons, emails, and SMS.

6.Social Media Amplification Digital display keeps guests informed of social media hashtags, screen names, and promotions. Keeping guests charged will drive awareness with a user-generated activation content strategy.

HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND:

REQUIREMENTS- Standard 110V electrical socket- Internet connectivity

INSTALLATION & MAINTENANCE- We ship, install, operate and maintain units with

on-site service as needed

USAGE FEE- Can be “paid” (e.g. $0.99-$4.99 per session) or- Can be “free” e.g. complimentary

CHOICE OF KEY METHODOLOGY - On screen “pin code”- Bank credit and debit cards- Brightbox customizable mag stripe cards- RFID (requires additional hardware)- Student ID cards (with mag stripe)

COLORS- Black or White- Custom colors optional with purchase

GRAPHIC PANELS- Optional with wall-mounted or tabletop units- Required for free standing units

WALL MOUNTED FREE STANDING

UNIT SPECSTHE DETAILS


BRANDING CHOICES

WALL MOUNTFLOOR STANDSCall to action: stand out in a crowd with large branded panels, with choice of integrated stand housing.

Unit can be configured witha branded panel for greater visibility & brand presence.

K3 STANDMobile stand with wheels. Great for large venues with multiple setup locations.

GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS

STRONG BRAND MESSAGING & VERSATILE DEPLOYMENT


BRAND ENGAGEMENT TARGET & ENGAGE CUSTOMERS

STATIC ADS DIGITAL ADSLeverage multi-channel online and print marketing campaigns along with local & national promotions to reach your target market. Display up to 5 ads and 2 videos (up to 30 seconds long).

Before or after service, play HD & SD digital video ads to promote your message & engage with customers. Limited to 30 second clips to help promote, connect with and acquire new customers.

SURVEY & ACQUISITIONAsk users to opt in to provide email address or mobile number for newsletter or promotional enrollments. Gain insights into customers by asking survey questions. Activate brand enrollment cards for exclusive interactions.

PROMOTE. CONNECT. ACQUIRE. MEASURE.CONNECT. ACQUIRE. MEASURE.PROMOTE. CONNECT. ACQUIRE. MEASURE.CONNECT. ACQUIRE. MEASURE.PROMOTE. CONNECT. ACQUIRE. MEASURE.


DYNAMIC PLATFORM FOR CONTENT MANAGEMENT AND REPORTING

PLATFORM PORTALS

DIGITAL MEDIA MANAGEMENTUpload branded slide shows and video clips via an online control portal

Experience access to detailed reporting, analytics and content control.- Manage onscreen advertising content- Track usage and impressions- Know how long and where your brand impressions are occurring

DATA & ANALYTICSTrack information about peak usage and user engagement



DEPLOYMENT EXAMPLES

SOME OF OUR GREAT CUSTOMERSPARTNERS



THANK YOU

TO BUY, RENT, LEASE A BRIGHTBOX CONTACT: Joel Martin VP, Brands & Experiential (m) 646-647-5512 [email protected]

mailto:[email protected]

iaapa amusement expo 2014 - 2016 charging station usage study

Marketing