iab / pwc uk digital adspend study h1 2012

7/31/2019 IAB / PwC UK Digital Adspend Study H1 2012

1/51

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2/51

5+ MKZ_BJVNZMBK


3/51

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4/51

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5/51

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1 :& bi D5 ?05?zbzea ej~pfkj


6/51

MEO " PwN Ejym~br} Oberj

Imr~zPerzkfrImr~zPerzkfr

Bkamkf Lbomaf


7/51

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grbwzd rfpbrzmkg

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E zbzea bi ?5 nblpekmf~ imgvrf~ erf ftnavjfj irbl zdf amcf,ibr,amcf nblperm~bk~ofnev~f zdf} jmj kbz rfpbrz mk obzd D5 ?055 ekj D5 ?05?


8/51

Jmgmzea Ej~pfkj

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Jm~pae} ejyfrzm~mkg

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Jm~pae} ejyfrzm~mkg

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Jmgmzeamknavjf~ bkamkf ejyfrzm~mkg! lbomaf ekj zeoafz ejyfrzm~mkg8

Bkamkf

Lbomaf

Zeoafz


9/51

?05? rf~fernd perzmnmpekz~

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]vlf! Xbbpae ekj bkamkf rfnrvmzlfkz ~mzf~ zdrbvgd WE_N


10/51

>+ VC EJ^PFKJ

DFEJAMKF _F^VAZ^


11/51

^bvrnf8 MEO " PwN Jmgmzea Ej~pfkj


12/51



13/51

Jmgmzea ~dbw~ nbkzmkvfj grbwzd

zdrbvgd zdf rfnf~~mbk

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Jmgmzea Ej ^pfkj $ Omaambk~-



14/51

:+ ZDF JMGMZEA

LFJME LMT


15/51

Wdmnd ibrlez~ gb wdfrf2

( Mknavjf~ lbomaf


16/51

Zdf jmgmzea lfjme lmt& ~derf bi rfyfkvf~ ibr zdf D5 ?05?

KO8 Bzdfr mknavjf~ Afej Gfkfrezmbk! ^fernd Eiimamezf! ^bav~ F,lema! Lbomaf ^L^"LL^

^bvrnf8 8 MEO " PwN Jmgmzea Ej~pfkj D5 ?05?

Nezfgbr} D5 ?055 derf

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17/51

Zdf jmgmzea lfjme lmtBk e amcf,ibr,amcf oe~m~ eaa ibrlez~ ~dbwfj ek mknrfe~f


D58


18/51

D5 ?05? ~fernd imgvrf~ vp }fer bk }fer



19/51

Aergf~z fyfr deai }fer ibr nae~~mimfj~

^bvrnf8 MEO " PwN Jmgmzea Ej~pfkj " WE_N


20/51

Zdf jm~pae} jmgmzea lfjme lmt& ~derf bi jm~pae} rfyfkvf~ ibr D5 ?05?



21/51

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^bnmea Lfjme Ejyfrzm~mkg



22/51

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Ymjfb nbkzmkvf~ zb grbw


23/51

Zdf jmgmzea lfjme lmt]fer bk }fer nblperm~bk



24/51

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25/51

6+ MKJV^Z_]

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26/51

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http://www.google.co.uk/http://www.barclays.co.uk/PersonalBanking/P1242557947640


27/51

^bvrnf8 MEO " PwN Jmgmzea Ej~pfkj MEO f~zmlezf~ ibr mkjv~zr} ~fnzbr ~derf~ erf oe~fj bk nezfgbrm~fj kfz rfyfkvf irbl lfjme bwkfr~ prbymjfj o} PwN+ Jeze

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D5 ?05? Mkjv~zr} ^fnzbr jm~pae}

lercfz ~derf~


28/51


29/51

Imkeknf 56+76&

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Nbk~vlfr Gbbj~ 56+74&

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30/51

Nbk~vlfr gbbj~ & ~derf bi jm~pae} ~pfkj



31/51

D? ?05? NPL nbkzmkvf~ zb grbw

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32/51

9+ LBOMAF


33/51

:7 ~volm~~mbk~ vp irbl ?4 mk ?055


34/51

^bvrnf8 MEO " PwN Jmgmzea ej ~pfkj ~vryf} D5 ?05?

77+=l Zbzea Lbomaf

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35/51

^zrbkg amcf ibr amcf grbwzd D5 ?055 zb

D5 ?05?



36/51

D5 ?05? zbzea lbomaf ej ~pfkj orfecjbwk



37/51

Lbomaf ~fernd nbkzmkvf~ zb obbl



38/51

Lbomaf jm~pae} ibrlez~ fkhb} =5& grbwzd


Zbzea jm~pae}:=+=l


39/51

Lbomaf jm~pae} rfyfkvf grbwzd o} uverzfr


5?


40/51

D5 ?05? lbomaf rmnd lfjme ~pfkj

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D5 ?055 54&


41/51

D5 ?05? lbomaf jm~pae} mk epp y~ orbw~fr

(Kbzf8 Oe~fj bk ~elpaf bi ?0 perzmnmpekz~ ekj ? f~zmlezfjnblpekmf~! ennbvkzmkg ibr n+ 4:& bi zbzea ~zekjerj jm~pae} rfyfkvf^bvrnf8 MEO " PwN Jmgmzea ej ~pfkj ~vryf} D5 ?05?


42/51

D5 ?05? mkjv~zr} ~fnzbr lbomaf jm~pae}

lercfz ~derf~

(Oe~fj bk perzmnmpekz~ wdb ~volmzzfj orfecjbwk bi zdf zbzea Fkzfrzemklfkz )zdf Lfjme ~pfkj mkzb eobyf ~vo,nezfgbrmf~! zbgfzdfr ennbvkzmkg ibr n+ 47& bi

zdf Fkzfrzemklfkz ) zdf Lfjme nezfgbr} ~pfkj^bvrnf8 MEO " PwN Jmgmzea ej ~pfkj ~vryf} D5 ?05?


43/51

Ndekgf mk mkjv~zr} ~fnzbr lbomaf jm~pae}

lercfz ~derf~ ?055 zb D5 ?05?


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Zbp 6 JmgmzeaEjyfrzm~fr~ D5 ?05?


44/51

D5 zeoafz jm~pae} ej~pfkj

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45/51

7+ Abbcmkg edfej ekj

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46/51

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47/51

Imr~zPerzkfr Lbomaf Ibrfne~z ?05?,?059

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48/51

^vller} ibr D5 ?05?

Jmgmzea Ej ^pfkj grbw~ zb ?+6=5 omaambkmk imr~z deai bi?05?

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Nae~~mimfj vp 7+?& bk e Amcf ibr Amcf oe~m~ , :?7 lmaambk

^fernd vp 56+=& bk e Amcf ibr Amcf oe~m~ , 5!6?7 lmaambk

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^bvrnf8 MEO " PwN Jmgmzea Ej~pfkj D5 ?05?


49/51

Omg zdekc }bv

ekj eaa nbkzrmovzmkg lfjme bwkfr~


50/51

rf~fernd@meovc+kfz

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51/51

Jm~naemlfr

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ftzfkz pfrlmzzfj o} aew! kfmzdfr zdf Mkzfrkfz Ejyfrzm~mkg Ovrfev VC $zdf MEO- kbr ek} bi zdf MEO~

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nbkzemkfj mk zdm~ pvoamnezmbk br ibr ek} jfnm~mbk oe~fj bk mz+

iab / pwc uk digital adspend study h1 2012

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