iab taskforce mobile - mobile convention 8 mei 2012
DESCRIPTION
Mobile facts & fuel, latest facts and figures on mobile. IAB Netherlands.TRANSCRIPT
![Page 1: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/1.jpg)
A mobile WorldMobile Facts & FuelMichiel Ebeling
![Page 2: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/2.jpg)
![Page 3: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/3.jpg)
![Page 4: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/4.jpg)
Razendsnel
![Page 5: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/5.jpg)
INTERNET MOBIEL > DAN DESKTOP
![Page 6: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/6.jpg)
MOBIEL ALS BELANGRIJKSTE KANAAL
![Page 7: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/7.jpg)
6 miljard1 miljard1,7 miljard
(source: International Telecommunication Union 11/2011
![Page 8: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/8.jpg)
(source: International Telecommunication Union 11/2011
17% MOBIELE INTERNETTERS45% groei per jaar
![Page 9: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/9.jpg)
91%
88%
84%
![Page 10: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/10.jpg)
8,2 miljoen>60% smartphone
![Page 11: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/11.jpg)
Android 56%
Windows Mobile 3%
iOS + RIM 41 %
(Bron: GFK 3/2012)
SALES SMARTPHONES NL – MARCH 2012
![Page 12: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/12.jpg)
iOS 41%Android 31%BlackBerry 13%
(source: StatCounter 2/2012 pageviews per OS Europe
![Page 13: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/13.jpg)
(source: Telecompaper 2012, www.telecompaper.com)
2.3 MILJOEN TABLET GEBRUIKERS
...12% heeft Tablet
...15% bereid aan te schaffen
...Apple Marktleider
![Page 14: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/14.jpg)
(source: Nielsen Media Mobile Connected Device Repport 2011
TABLET EN SMARTPHONE gebruik
![Page 15: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/15.jpg)
![Page 16: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/16.jpg)
Het aantal sessies internetbankieren
overtreft mobiel nu al de PC.
![Page 17: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/17.jpg)
Zijn we er klaar voor?
![Page 18: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/18.jpg)
Stap 2: mobiele website
![Page 19: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/19.jpg)
MOBILE COMMUNITY BUILDING
CONTACT MOMENT
Stap 3: mobile community building
![Page 20: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/20.jpg)
GEINTEGREERDE MOBIELE MARKETING AANPAK
…Internet naar mobiel
…Data capture
…3D mobiele instap kaart
…Sms marketing / mobiele site
![Page 21: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/21.jpg)
Stap 4: app strategie
![Page 22: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/22.jpg)
AANTAL APPS
650.000
500.000
![Page 23: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/23.jpg)
Populairste apps 2011
![Page 24: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/24.jpg)
ABN AMRO
![Page 29: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/29.jpg)
MEDIA CONSUMPTIEMOBIEL ALS BELANGRIJKSTE
KANAAL
![Page 30: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/30.jpg)
2011 US AD SPENDING VS. CONSUMER TIME SPENT
43%
40% AD spend per Media
Time spent per Media
29%
6%
16%
22%
11%9%
1%
23%
TV PRINT WEB RADIO MOBILE
(source: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry Analytics)
![Page 31: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/31.jpg)
MOBILE ADVERTISING
- Messaging- Mobile websites- Mobile apps- Mobile video- Mobile ad networks- Search- App sponsoring- Other
![Page 32: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/32.jpg)
Interessante netwerken
![Page 33: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/33.jpg)
MEDIA PLANNING PROCES FASES
1. Awareness2. Consideration3. Dialogue4. Purchase5. Usage6. Repurchase7. Advocate
![Page 34: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/34.jpg)
![Page 35: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/35.jpg)
Mobile advertising tips
1. Maak gebruik van relevante mobiele functies
2. Maak het relevant
3. Leesbaar op mobiel graag!
4. Zorg voor een link met bestaande media uitingen
![Page 36: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/36.jpg)
![Page 37: IAB taskforce mobile - Mobile convention 8 mei 2012](https://reader035.vdocument.in/reader035/viewer/2022081512/5586d898d8b42a524a8b4702/html5/thumbnails/37.jpg)
McDonald’s JapanL