IABC KentuckyEmerging Media Summit

Organizational collaboration and communication

in a digitally connected world

Jonathan Erwin

About Rel=author• 22 Years of start up or early stage companies

• Been acquired 5 times (4 public companies, 1 Private

Equity group), Bought/Integrated 2 from large public

companies.

• Sales & Marketing where timely customer and

employee communication and engagement are

paramount

• Realized that we have come a long way to get to

Facebook with a billion users and computers that fit in

our hand and started Red e App to merge the worlds.

Not much changes as we grow older does it?

Desire to work together. A desire to do it in close

proximity. And making sure everyone has a

voice.

Sometimes organizations ignore the obvious.

Sometimes we need to reach over to a neighbor.

All employees, just want to be a part of the Big

Picture. Provide a contribution. Be heard.

Contribute.

Everyone follow?

Beyond just the decorated cubicle.

Less of this.

Ultimately we want to compress time and

distance.

If we open ourselves up to the potential results

collaboration and social methodologies can

provide.

We have to remove barriers.

Break down walls. When I refer to walls, I am

mostly referring to paradigms, traditional work

process, and methodologies. Staring out a

window means you aren’t in engaged.

What does it take?

Not culture club . . .

Culture Informs Social Tools• Wiki’s

• Blogs

• Instant Messaging

• Forums

• Video

• Mobile strategies

Why?

• What is the ROI on passion?

• Commitment?

• Advocacy?

• Endorsement?

• Energy?

• Above and beyond?

• Career development / mentoring

(Fluid Communication,

continuously coach, motivate and

lead)

• Cost reduction (Time and

Distance are compressed)

• Operational Efficiency (Speed to

act and speed to problem)

• Faster innovation through co-

creation (Collaboration)

• Quality customer experiences

(Informed work force)

Who is using it?

Prime Example• 460 restaurant chain

• Uses Yammer to teach managers new recipes with

the best and fastest way to make them.

• No spiral bound notebooks

• No waiting on the quarterly exec visit

• Instant feedback and free wheeling discussions and

videos with results in days

Shameless Mention

• Red e App is living the same mission

• Same Results

• But to the purely mobile, remote or even hourly employee

• Engaging the mobile employee securely on their own mobile

devices

• Imagine uni-laterally messaging more than 30,000 global

employees and setting, changing or reinforcing focus and

mission around a new product launch in under 30 seconds

Give me something more than this….

Or this guys going to come show you how it’s done.