iaea international atomic energy agency sharing experiences in promotion and marketing among inis...
TRANSCRIPT
IAEAInternational Atomic Energy Agency
Sharing Experiences in Promotion and Marketing among INIS members
Bruna Lecossois,
Capacity Building and Liaison Group
INIS & NKM Section
34th Consultative Meeting of INIS Liaison Officers3-5 November 2008, Vienna, Austria
IAEA
Introduction
• Importance of sharing information and experiences
• Available, easy to use tool
• Feedback
IAEA
Sharing Information and Experiences
Information sharing adds value
Information is a strategic asset
Original idea
Feedback
Questions
Amplifications
Modifications
Comments
New Ideas
PerspectivesClarifications
IAEA
An Important Asset …
• Richness of experience within INIS network:• Each centre has its own relevant activities :
• Presentations
• Training
• Special Events
• Informational materials
• Publications
Over 30 years of marketing and promotional experience
IAEA
… Tangible Benefits
• Systematic sharing of information and experience:• Tap into & increase this wealth
• Identify common issues & develop better solutions
• Replicate successful initiatives
IAEA
Tool for Sharing
INIS in the World
IAEA
INIS in the World
• Process:
• Send News, Experiences, Success stories to:
[email protected] and/or [email protected]
• Information will be posted online:• Easily accessible to other members
• Other members can contact you for more information or to initiate a dialogue
IAEA
Your Feedback
• Increasing efforts to better understand issues and challenges:Eg. Survey of INIS Liaison Officers (2007)
• Brief questionnaire to determine:• Which promotional products are most useful for you• Practical ways to better assist you with your marketing and
promotional efforts
IAEA
Questionnaire
• Rate the usefulness of different materials
• Rate the helpfulness of potential initiatives
• Give us your suggestions
IAEA
Bruna LecossoisInformation Officer,
Capacity Building & Liaison
INIS & NKM Section
Email: [email protected]