i’m nancy schwartz...i’m nancy schwartz • publisher, getting attention blog & e-update •...
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I’m so pleased to be here with you today…
I’m Nancy Schwartz
• Publisher, Getting Attention Blog & E-Update • President, Nancy Schwartz & Company
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• Principal + founder of Big Duck • Nonprofit communications nerd • Crazy about Brooklyn • Likes to make up words
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Brandraising
Sarah Durham 3
Available now on amazon.com
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®
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Positioning
The big, differentiating idea you strive to own in the minds of your target audiences.
© Daniel Aubry 7
Personality
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Personality
Fighting cruelty to animals
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The Value of Brandraising
• Less time spent creating- more time spent reinforcing • Donors, clients, and other audiences more likely to “get
it” • Clear basis to develop materials, strategies and
campaigns upon • Established way to communicate messages your
organization wants to communicate
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Resources • Brandraising: How Nonprofits Raise Visibility and Money
Through Smart Communications, Sarah Durham http://www.bigducknyc.com/brandraising
• Duck Call Blog http://www.bigducknyc.com/blog/ • 6/11/10- Brandraising
Fundraising Day New York http://bit.ly/bBKw0G
• 6/16/10- Brandraising Fundraising Day San Francisco http://www.afp-ggc.org/frd2010/
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Stay in touch
facebook.com/bigduck
bigducknyc.com/blog
twitter.com/bigduck twitter.com/bigducksarah
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Email: [email protected]
Twitter: @NancySchwartz Phone: 973-762-0079
Blog: http://GettingAttention.org
Website: http://NancySchwartz.com Facebook: http://Facebook.com/gettingattention
Getting Attention Resources Subscribe to the E-Update Read the Blog – GettingAttention.org Read recent e-update articles (over 70)
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