iata business travel summit · iata business travel summit 2017 ... differentiate vs. commoditize...

IATA Business Travel Summit 2017

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IATA Business Travel Summit 2017World Financial Symposium 2014

IATA Business Travel Summit

30 – 31 May 2017 IATA Geneva Conference Center– Geneva, Switzerland


Recap of day 1

Paul Tilstone,Managing Partner, FESTIVE ROAD


NDC Program brief & Engagement

update

Yanik Hoyles,NDC Program Director

IATA

Together, let’s build

airline retailing.

-

Why NDC?

To modernize the way air products

are retailed to travel agents,

corporations and travelers.

What is NDC?

A travel industry-supported

program for the development and

adoption of a new data

transmission standard.

Who will benefit from NDC?

• Full-service and low-cost airlines

• Content aggregators & travel agents

• Corporate buyers and travelers

Reminder


Your reference points across the value chain

IATA Business Travel Summit 2017

The value chain is

engaged.

5th

44

113

120+

The standard is maturing

PADIS 17.1 available

250

Innovation is on the move

4 Hackathons with 250 Developers,

200,000 API calls & 50+ Ideas

Business travel sees value

+120 delegates including TMCs,

corporate buyers registered to the

2nd Business Travel Summit.

Airlines are adopting

113 airlines have confirmed to have

plans to adopt, incl. 35 Live today

IT providers are engaged

44 IT providers and aggregators

are now NDC-certified.

Actual

Forecast

NDC capable airlines:

Share of total

IATA member

passenger boarded

By 2020: airlines representing 80% of IATA member passengers boarded will be NDC capable

NDC airline capability to reach critical mass

2017 IATA

Target:

45 airlines

Many IT players are

now building

solutions for NDC

Airlines Technology

AirGateway

Amadeus

APG

ATPCO

Conztanz

Caravelo

Datalex

Farelogix

Flyiin

Forever Flying

Hewlett Packard

Enterprise

Hitit

IBS

Indra

Information

Systems

Associates

JR Technologies

Maureva

Navitaire

44• 34 IT Providers - Capable

• 9 Aggregators - Certified

• Incl 5 Start ups

On Travel Solutions

Openjaw

Pribas

Proavos

Quadlabs

RedApplenet

Reserve

Sabre

Shanghai Aqueduct

Information Technology

Shree Partners

"Sirena-Travel" JSC

SITA

Skyscanner

TPConnects

Travelfusion

Travelport

Travelsky

Vayant

Verteil Technologies

XML Travelgate


Trade & Corporate:

2017 tipping point

-

• Travel agencies/OBTs• Growing awareness

• Mid-sized UK TMCs announcements

• Larger TMCs start to share deployment

plans

• Corporates• TMAG Europe & US

• Requests for Pilots

• Vision for future distribution

• Metasearch• Skyscanner white paper

• OTAs vs Meta ?


Airline Strategy & Implementation

around NDC

Johannes Walter, Head of Distribution, Global Market Management,

Lufthansa Group



around NDC

Bruno Fisher, Senior NDC Project Manager,

Air France / KLM

IATA Business travel summit

May 31st 2017 Geneva

The NDC opportunity

Innovation Value selling

Consistency Efficiency

Differentiate vs. commoditize

The benefits ofa standard

One single source of offer

New opportunities in product development

Roadmap

Air France KLM NDC solution is under development

Offer and order management

Published and corporate offer

Ancillaries

Change & refund

Payment via CC and BSP settlement

Using standard 17.1

Ambition is to be certified Level 3 by end 2017

.

Ambition: use NDC to further grow AF KL’s relevance to business travel

Parallel to API progress, development of NDC enabled product attributes

Targeted, comprehensive, enriched

NDC enabled benefits

Account specific offers

Corporate recognition from time of offer creation

Bundled offers, including third party content

Rich media to support policy compliance

Where NDC and corporate will meet



around NDC

Tye Radcliffe, Director Distribution,

United Airlines

United Airlines and NDC

May 2017

2005 2013

45% of adults state that their smartphone is their

primary computing device – 66% suffer from “Nomophobia:” anxiety

driven by distance from connected device.

LAPTOP/TABLET WEARABLES

SMART TVAUTOMOTIVE ONBOARD

30

Our customers are getting used to modern retailing

And smart homes and devices are just the beginning

Artificial Intelligence in here to stay

But in external channels we’re trying to describe all of this…

Using this.

31

Current messaging standards limit retailing capabilities

32

Customer

GDS

Agency TMCOTA

United

Schedules Availability Airfare

GDSs build customer offers and

offload some processing from

airline systems:

Building itinerary options using

schedule files

Pricing itineraries using filed fares

from ATPCO

Obtaining seat availability through

cache, direct polling or using custom

calculators

Traditional distribution efficiently provides anonymously priced itinerary results,

but doesn’t easily lend itself to dynamic merchandising and personalized offers

Today’s model is not focused on merchandising

33

Direct channel bookings have

dramatically higher merchandising

revenue at booking than do indirect

channel bookings

Airlines pursue direct channel booking

strategy to maximize merchandising

revenue and minimize costs

Airlines need to modernize capabilities

in collaboration with GDSs and TMCs to

more effectively enable personalized

offers to customers

Illustrative, not to scale

So why do we need another

standard?

Our current data transmission standard was first developed

over 50 years ago

And while that was a major improvement over this…

And these…

It won’t ever allow us to be this

How can NDC help?

Enables a customer-centric shopping experience in the travel

agency channel

NDC XML messages support rich content

Gives travel agents the opportunity to sell ancillary services

Ability to provide real-time, dynamic offers

Customers should be able to have a consistent shopping

experience, wherever they shop for travel

Ability to buy additional products and services

Ability to be recognized and receive personalized offers, or

shop anonymously

39

Airline Distribution TomorrowDynamic Airline Shopping

Airline Distribution TodayPush content via 3rd parties to GDS

NDC Overview

New Distribution Capability (NDC) is an IATA-led industry initiative to develop an XML-

based language standard for communications between airlines and third party systems.

Implications

• Better information – Enhances ability to present dynamic, rich, consistent, and relevant information across all channels

• Better partnerships – Removes legacy messaging and system barriers to expand travel agency servicing capabilities

• Better products and processes – Enables increased scope and speed for delivering customer-focused innovations

Airline

ATPCO (Fares)

OAG (Schedules) GDS

AgencyTMCOTA

Customer

Airline CRSEdifact / TTY

ATPCO (Fares)

OAG (Schedules)

GDSAgency

TMCOTA

Customer

Airline CRSEdifact / TTY

Corporate Tools

Ancillary Content

NDC XML Connections

(Authenticated, Personalized

Dynamic)

Shopping Engine

Airline

40

Current Deployment with Amadeus

41

Agent Screen-shot: Before view

NDC Schemas enable an enhanced Agent user experience

42

Agent Screen-shot: After view

NDC Schemas enable an enhanced Agent user experience

43

Where is United with NDC?

United has been a part of NDC since the beginning

Major supporter of Resolution 787

Member of the IATA PDMG

Chair of the IATA NDC Working Group

Chair of the IATA PSC

First large-scale deployment of a production-scale implementation

to sell dynamically-priced Economy Plus seats through Amadeus

Working to implement technology to support additional NDC pilots

in Q4’17

United is also a participant in the IATA One Order group

We support industry modernization initiatives that help us

move away from legacy documents and processes

44

Thank You!

45


Questions?


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iata business travel summit · iata business travel summit 2017 ... differentiate vs. commoditize...

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