ibc infographic 2018 v12 · video views 30,000+ senior decision makers north america 11% asia 8%...

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  • W. Europe & Scandinavia 64%

    South America 1%

    Demographics

    Online Engagement

    Industry Sector

    Seniority

    Purchasing Authority Company Spend

    Annual spend of over €1m 39%

    Show Engagement

    Broadcaster / Content Provider 17%

    Consultancy / Analytics / Research 5%

    Content / Post Production 7%

    Distribution and Delivery 5%

    Equipment / Software Manufacturer 23%

    Film Industry 9%Financial Services / Government / Industry Body 2%

    Technology / Service Provider 18%

    New Markets 14%

    €10,000,001+ 15%

    Final Approval / Buyer 40%

    Recommend / Specify 39%

    User 21%

    Up to €500,000 45%

    €500,000 - €1,000,000 16% €1,000,001 - €5,000,000 16%

    €5,000,001 - €10,000,000 8%

    Web Tra�c

    IBC TV

    IBC2018 App Matchmaking / Meeting platform

    IBC Daily

    IBC365

    5,900Followers

    10,200Group members

    27,000Followers

    37,000Followers

    114,000Users

    Over 1mPageviews

    169,000Sessions

    1,512Stories

    310,000E-Daily e-newsletters delivered

    58,500Copies printed

    412,000Video views

    216,000Minutes watched

    1,000,000Reach

    19,300Downloads

    440,000Uses

    14,750Registered for

    push notifications

    38,800Active users

    7,700Meeting

    requests sent

    93,000Matchmakinginteractions

    Online Show Planner

    332,000Showroom views

    42,480Leads generated from show planner

    Key Stats

    250,000+Badge scans

    Stay ahead all year around IBC.org

    OTT 3%

    VR, AR and Mixed Reality 1%

    Telecoms / Cable and Satellite Operator 5%

    Cloud 4%

    Mobile 1%

    93,000Matchmakinginteractions

    49,000Active usersper month

    42,480Leads generated

    from show planner

    412,000Video views

    30,000+Senior decision makers

    North America 11%

    Asia 8%

    Eastern Europe 7%

    Central Europe 5%

    Africa / Middle East 4%

    55,000Subscribers

    Tweets about IBC during the show

    62,000Tweets

    1,800Likes

    15,300#IBC2018

    2,200#IBCShow

    950Peak tweets

    per hour

    #1#IBC2018 trendedin the Netherlands

    on several daysof the show

    700Retweets

    374mPotential

    impressions

    IBCShow

    Conference Session Participation

    Lead Retrieval Badge Scans

    Press

    564 3,131,653 161Qualified press

    attended on sitePress distribution reach Media partners

    70Polls created

    584Active users

    724

    ?

    Questionsasked

    2%

    Top 10 Countries

    Netherlands

    United Kingdom

    Germany

    United States

    Belgium

    China

    Russia

    France

    Spain

    Italy

    2%

    2%

    2%

    4%

    5%

    10%

    10%

    15%

    19%

    150Countries

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    55,884Attendees

    330Speakers

    Used across 166conference sessions

    Slido

    49,000Active usersper month

    IBC2018The world's most influential media, entertainment & technology show

    #IBC2018 trendedin the Netherlandson several days of

    the show

    #1

    374mPotential

    impressions

    564Press

    150Countries

    1,700+Exhibitors

    Regions

    Make / influence final decision 79%

    110Stories

    36,700Story views

    339,000Emails delivered

    26%

    Man

    ager

    or H

    ead

    of D

    epar

    tmen

    t

    14

    15

    2

    11 13

    9

    37%Female speakers

    (over twice thenumber from 2017)

    250,000+Badge scans

    10%

    Entre

    pren

    eur /

    Con

    sulta

    nt /

    Free

    lanc

    e / I

    ndep

    ende

    nt

    4%

    Edito

    r / P

    ublis

    her /

    Jour

    nalis

    t /

    Writ

    er /

    Phot

    ogra

    pher

    17%

    Prof

    essio

    nal E

    ngin

    eer o

    r Dev

    elop

    er

    6%

    Exec

    utiv

    e or

    Ass

    istan

    t

    Stud

    ent /

    Inte

    rn o

    r Edu

    cato

    r

    5%

    32%

    C-su

    ite, V

    P, EV

    P, Di

    rect

    or a

    nd a

    bove