ibeacons: the future of content marking

www.earnest-agency.comImage @ Flikr. Creative Commons.

www.earnest-agency.com

By the end of 2014

Image @ Flikr. Creative Commons.


The growth in mobile technology has

created a fundamental shift in the way we:

Behave Communicate Do business


The average person

now checks their phone

110 times a day (about 9x an hour, gulp).

(Source: Locket)


You probably knew that though,

didn’t you?

But what about this…


June 2013 WWDC

Apple made a little

announcement about a

new function in iOS7


It turned out to be a pretty BIG deal.

“It may change the

world forever”- The Washington Post


So what the hell is

this iBeacon thing


It’s a technology that allows

SMARTPHONES AND TABLETS to

become even more

LOCATION-AWARE

With a low cost transmitter,

a business can broadcast tiny

Bluetooth Low Energy radio

signals to a device that

features iBeacon.


[The technical bit]


Allowing

Based on how far the

device is from the

transmitter.


And it’s not just an Apple thing…

Windows

Android

Apple


All too much gobbledegook?

Here are some examples.


1. The movie lover passing a poster for a new

release can gets pinged an offer for discounted

tickets via their cinema app on their phone –

along with a link to the trailer.

2. The punter in the vicinity of their favourite

store can receive a VIP offer via their phone’s

store app, trying to entice them in.

3. The motorist using an iBeacon equipped car

park can be navigated to an empty space using

their Car Park App – and then directed back to

their parking space on foot.


So basically you can pinpointwhere people areAnd push them relevant content and offers.

Cool, huh?


And it’s HERE and NOW.


Thanks to iBeacons…

Customers at Bar Kick, London taking a break between games

of table football, find digital editions of two magazines in the

Newstand app of their phone – delivered free of charge.




Visitors to a museum in Antwerp can interact with the

ancient works of Rubens using their smartphone or tablet

instead of clunky audio guides.




Visitors to Major League Baseball in the US can get

directions to their seat and find the shortest queue when

buying a bear or a hot dog.



The fact is loads of businesses are

already enjoying the exciting

possibilities brought about by the

iBeacon...

All over the globe.



Yeah, but I’m in B2B marketing and

this really isn’t for me, is it?



YES, you too.


Take events.

Whether you’re hosting your own or exhibiting-

iBeacon could help you

stand out from the crowd.


Direct customers to stands

Deliver incentives along the way

On arrival at the venue you can:



Alert customers to your content

via their mobile device

Let them browse, choose and collect the content

they like

While you get to capture the details of who they are

and what they’ve collected

Once at the stand you can:


But it doesn’t stop at the event.


Post-event visitors can read and share their

collected content anytime, anywhere, with

anyone they like


Psst.

We’ve even developed an App that can help you

make it happen.

Aka. EVENT WALLET

Check it out here

http://info.earnest-agency.com/event-wallet

http://info.earnest-agency.com/event-wallet


Not into events?

What about…


Using iBeacons to engage with employees

around your offices?

Turning internal posters into iBeacons that

enable you to push new announcements and

content to their phone?


Using iBeacons to transform the visitor

experience at your HQ?

Delivering welcome videos to visitors phones

and alerting staff to the arrival of their guests

on-site?


Using iBeacons to turn static

billboards into highly targeted comms?

Only activated when your specific

target audience walks past.



Is this the future of content marketing?


YES!YES!

We say, yes!



So where do you stand?


ibeacons: the future of content marking

Marketing