The ToushayGuide to Beacons

What are Beacons?

What is an iBeacon?

A beacon is a physical device that uses Bluetooth Low Energy (BLE) to broadcast its identity to nearby devices. An app identifying the beacon, can deliver content or perform actions based on the users location.

iBeacon is Apple’s implementation of Bluetooth-low-energy (BLE) wireless

technology to create a different way of providing location-based information and

services to iPhones and other iOS devices.

What isBluetooth Low Energy Communication?

Beacons broadcast identifying information that can be received by any Bluetooth LE enabled smartphone or tablet.

A customer opts in by having a brand or store’s beacon integrated mobile app installed and by having Bluetooth enabled on their smartphone.

Think of it like a lighthouse:It sits in one location and broadcasts out to anyone (any app, really) that is listening.

Types of HardwareComputers, tablets, smartphones, USB dongles, stickers and specific coin battery powered hardware

Radio-frequency IdentificationRFID can scan for tags and tracking visitor flow data, but is not well suited for customer interaction.

Global Positioning SystemGPS is able to determine location and

a higher level but does not allow for the precise pinpointing of specific

locations.

Near Field CommunicationReserved for very close interactions. Customers must physically tap their

device to a terminal for a transaction to take place.

Bluetooth Low EnergyCustomers are greeted when they enter the store, can be notified of

promotions, productinformation and additional offers.

Wi-FiWireless local area networks that can be used to connect Wi-Fi enabled devices within range, including consumer devices, and grant them access to the Internet.

Most location technology is capable of a wider range of use, we indicate the primary use case for each.

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Comparing Location Based Technology

How it Works

AttractEntice customers to

enter the store as they pass by within range

of a beacon

Inform and Promote

Inform customers of sales and events while and

promoting products as they browse

RewardLeave a lasting impression by

delivering loyalty points and future

offers as they exit the store

Beacons in Retail

Loyalty Programs

Product Information

Product Upselling

Sales and Promotions

Contextual Content Delivery

Path-to-Purchase Marketing

Put Beacons to work today

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