webinar: motivate action with ibeacons

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Motivate Action with iBeacons:Motivate Action with iBeacons:

Create lasting customer experiences with location-based engagement

© 2014 Gold Group Enterprises, Inc. and © 2014 Estimote, Inc.All Rights Reserved

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Roshan PrakashBusiness Operations Manager

Estimote@rprakash_

Wojtek BorowiczCommunity Manager

Estimote@Esti_Wojtek

Jason RappaportCTO

Gold Mobile@JRappaport

Jason A. HowieDirector of Marketing

Gold Mobile@jasonahowie


PresentersPresenters

Presentation Overview•The Basics of iBeacon•Affecting the Customer Experience•Misconceptions & Data Collection•Implementing iBeacon Technology•Q&A

Tweet your questions to us using the hashtag #ibwebinar

AgendaAgendaIn

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The Basics of iBeaconWhat is beacon technology & how does it work?


An iBeacon is a small wireless sensor that you can attach to any location or object. They broadcast low-energy Bluetooth signals which your smartphone can receive and interpret, unlocking micro-location and contextual awareness for associated apps to interpret.

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wWhat is an iBeacon?What is an iBeacon?


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The iBeacon broadcasts Bluetooth LE signals through built-in antennas.

Smart devices in range receive those signals and compatible installed apps can then respond with a notification or another action.

iBeacon software then grants developers full access to the metadata, including beacon ownership, object type, and precise location. Software also enables security and other services.

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wHow Does an iBeacon Work?How Does an iBeacon Work?


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Most mobile devices that feature Bluetooth 4.0, including Apple, Android, and Windows phones, can interact with beacons as long as they meet certain software requirements.

A corresponding app needs to be installed to receive and interpret beacon signals.

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wInteracting with Apps & Other DevicesInteracting with Apps & Other Devices


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Some iBeacon add-ons include temperature and motion sensors, long range transmitters, and alternative power sources.

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wThe Technology InsideThe Technology Inside


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Processor, Bluetooth Low Energy (BLE) Smart module, and sensors.

Power source

Enclosure

NFC is different from BLE technology, each having it’s own advantages, but the two can still work together to enhance the consumer experience.

NFC (Near Field Communication)

Close range (Up to 20cm – Optimal range < 4cm)

Consumer must initiate interaction every time

Many smartphones do not include NFC features

No power required to function

iBeacons & BLE (Bluetooth Low Energy)

Larger range (Up too 100 meters) - Geofencing

Automatically triggers an action once opted-in

Most modern smart phones support Bluetooth

Requires a power source

NFC & BLE Beacons: Complementary, not Competing

Beacons can support NFC as a form of authentication, pinpointing a consumers precise location.

Beacons work to detect nearby devices and triggers content, NFC intended for data transfer

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wiBeacon & NFC: Working Hand-in-handiBeacon & NFC: Working Hand-in-hand


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Affecting the Customer Experience


The customer experience is everything from the moment potential customers learn about you to when they become a brand advocate.

Creating consistent positive experiences is a competitive advantage that can put you ahead of your competitors.

The Consumer LifecycleiB

eaco

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CX

The Importance of the Customer ExperienceThe Importance of the Customer Experience


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Annual Customer Experience Impact (CIE) Report, conducted by Harris Interactive on behalf of RightNow

of US adults will pay more

86%for a better customer experience


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iBea

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Loyal customers are worth

White House Office of Consumer Affairs

up to 10 timesas much as their first purchase.


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iBea

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Multichannel Customer Experience Report, Econsultancy

of companies have a well-developed

Only 26%strategy in place for improving

customer experience.


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iBea

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• Acquire new customers

• Encourage word-of-mouth advertising & direct referrals

• Create brand advocates on social media and review sites

• Increase retention

• Generate opportunities for upselling and increasing profits

• Gain insight into customer preferences and spending habits

Be

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The Benefits of a Positive Customer ExperienceThe Benefits of a Positive Customer Experience


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Museums & Exhibitions

Events & Conferences

Hospitals & Clinics

SmartHomes

Hotels & Resorts

Restaurants & Bars

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lNon-Retail Industry UsesNon-Retail Industry Uses


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Alert app users to current promotions as they walk by the store.

After visiting a section for a set period of time, provide customers with product information.

Direct them to the specific sections of the store.

Bring up their loyalty card when they are at the register.

Ask them to fill out a survey about their experience as they leave.

Based on their preferences and purchase history alert them to other items they may like.

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XRetail Customer Use CaseRetail Customer Use Case


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Draw customers into your store as they pass by.

Identify where they go in your store and which sections or products are most popular.

Direct their attention.

Identify their purchases by connecting the order with their loyalty card.

Gain insight into what customers think of your brand and your store.

iBe

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XRetail Venue Use CaseRetail Venue Use Case


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Entice visitors to make additional purchases, which they may not have come in for.

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Misconceptions & Data CollectionWhat concerns do consumers and marketers have?


FALSE. Beacons don’t track you.Beacons only transmit signals. These signals are picked up by smartphones and other mobile devices, which then require an app to make them meaningful. Smartphones can only receive the signals sent from an iBeacon if:

•Bluetooth is turned on•An app has been downloaded and been given permission to use location services.

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Common Misconceptions:Common Misconceptions:Security & PrivacySecurity & Privacy


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#1: Beacons are used to track your every move without your permission.

FALSE. Beacons don’t deliver content.Any content consumers receive when they pass by an iBeacon comes from the app they’ve already installed. The iBeacon transmits the location, enabling the app to deliver relevant content.

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Common Misconceptions:Common Misconceptions:Content DeliveryContent Delivery


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#2: Beacons deliver content to your Smartphone.

While an iBeacon itself cannot collect information, the apps that use them can gain these useful consumer insights:

•In-venue location•Duration of stay•Visitation frequency•Most visited areas•Customer feedback through surveys

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What Data Can be Collected?What Data Can be Collected?


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Implementing iBeacon TechnologyiBeacon Technology in Action


Impl

emen

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nDowntownDowntown


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Downtown app is revolutionizing mobile commerce at the local level

Impl

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nGoMo Fitness Network™GoMo Fitness Network™


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Q&ATweet your questions with the hashtag #ibwebinar


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Thank you for joining our webinar!

[email protected]@Estimote

[email protected]@gold_mobile


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