iBeacons

What are iBeacons?

iBeacons are an Apple standard for bluetooth beacons - low energy bluetooth devices that can trigger events in mobile apps or operating systems detected nearby.

How do iBeacons work?

iBeacons transmit a unique identifier which can be picked up by mobile apps.

This allows devices to be tracked and contextual messages to be triggered at varying distances from the iBeacon.

Why might iBeacons be important?

iBeacons provide the potential to target consumers with hyper-local, contextual and personal messages.

If used poorly, consumers can remove apps or turn bluetooth off to block unwelcome communications.

What are the best iBeacon examples?

National Slate Museum, North Wales http://bit.ly/29ir3R2

Wayfinding & navigation at airports http://bit.ly/29pOoCX

Townsquare Media Music Festival tour http://bit.ly/29wUZx4