ibeacons in retail - auckland retail summit 2014
DESCRIPTION
Presentation for the 2014 Retail Summit in Auckand, New Zealand. This presentation looks at some of the potential applications for iBeacons in retails and provides compelling statistics around smartphone use by shoppers on and off line.TRANSCRIPT
iBeaconsNew opportunity for retail
Customers need you
• Customers want to buy from you !
• But sometimes it’s too hard
But not in the way they used to
Proximity vs Location• Both are useful and important
• Location generally by GPS
• Location not specific enough
• Location lacks context
The rise of mobile
18.9% Increase in online sales over 2012
39.7% increase in mobile traffic
$135.27 average online order
http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-report-2013.pdf
Black Friday sales in the USA 2013
Drive more customers into your stores
Enhance the in-store experience
Support customers to get product information
Know your customers
Discover how your physical stores contribute to online sales
Waitrose
• Supermarket chain
• Push message with personal welcome
• Scanning bar codes for product info
• Call for staff assistance incl. who, where and
what the like
• Location sensitive discounts
Permission = Trust• Get the EXPLICIT permission of your customers
Early adopters
• Apple
• Macy’s - Shopkick
• Major League Baseball
What are iBeacons
iOS vs Android
Nathan Donaldson
www.boost.co.nz
nz.linkedin.com/in/nathandonaldson/