#IBMINTERCONNECT

IBM Cloud

Public. Private. Dynamic Hybrid.

Think it. Build it. Tap into it.

Jamie Thomas GM, Software Defined

Systems

George Karidis Chief Strategy Officer,

SoftLayer

Robert LeBlanc SVP, Software

Middleware Group

Tom Rosamilia SVP, Systems & Technology

Group and IBM Integrated

Supply Chain

Business Process as a Service

Business Process

Solutions Application Application Application Application Application

Software as a Service

Platform as a Service

Infrastructure as a Service

External

Ecosystem Industry Collaboration

Human Resources

Big Data & Analytics

Commerce Marketing

Development Big Data & Analytics

Security Integration Mobile Social Traditional Workloads

Built using open standards

Compute Storage Networking

Built using open standards

Accelerate Application Design and Deployment with Platform-as-a-Service Jamie Thomas

GM, Software Defined Systems

© 2013 IBM Corporation

#IBMINTERCONNECT

Platform

as a Service

Infrastructure

as a Service

Business Process

as a Service

Software

as a Service

Business Process

Solutions Application Application Application Application Application

External

Ecosystem Industry Collaboration

Human

Resources

Big Data &

Analytics Commerce Marketing

Development Big Data & Analytics

Security Integration Mobile Social Traditional Workloads

Compute Storage Networking

Built using open standards

Smarter Commerce

Smarter Analytics

Smarter Cities

Smarter Workforce

Watson solutions

Software solutions

Middleware

solutions

SOFTLAYER

IBM SmartCloud

Enterprise +

IBM Cloud

#IBMINTERCONNECT

Nearly 50 Percent of IT Decision Makers See the Importance of PaaS in Driving Innovation

Identified data management,

integration and analysis

as a highly valuable

differentiator of PaaS

Stated the ability to

integrate existing and

future capabilities is key

Valued leveraging the

human expertise of

external providers

IBM Center for Applied Insights, “Exploring the frontiers of cloud computing: Insights from Platform as a Service pioneers,” October 2012

#IBMINTERCONNECT

Transforming Business Outcomes Requires a New Type of System

how we engage, make decisions and work our IT infrastructure, data and processes

Knowledge Sharing

Engagement Models

Anywhere, Anytime

Secure Data

Dynamic Infrastructure

On-demand Self-service Drives Investment

Drives Need

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With Customer Customer Preferences Data To Generate

Right Enticement

Seamless Experience For

Customer To Purchase

Data

Storage

Reservation

System

Social

Sentiment

Geo Location &

Push Notification Fraud

Detection

Analytics &

A/B Testing

System Of Engagement: Hotel Booking Application

#IBMINTERCONNECT

Composition Environment for new Systems of Engagement Cloud Apps

API Management for Public & Private Services

Open Service Ecosystem & Marketplace

Connects to Systems of Record

Platform-as-a-Service

Integration

Business Logic

Data

SDKs

Analytics

Security

API Management

API Marketplace

PaaS Enables Rapid Service Composition of New Cloud Applications

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IBM PaaS: Composable Service Environment to Accelerate Developer Productivity

Increased Business Agility and Speed

Reduced Cost of Application Development

Based on Open Standards

Integrated Dev/Ops

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Bringing Together Capabilities to Provide a Rich Ecosystem

IBM Capabilities

Open source

Built on OPEN Cloud Foundry Standards

Business Partners

ISVs

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New things customers can do on SoftLayer

Application Patterns - Easily deploy application patterns, while streamlining DevOps for agile development

JazzHub - Collaboratively develop and manage the lifecycle of mobile and cloud applications natively

UrbanCode - Rapidly deliver software – development, test and production

New rapid, on-premise PaaS deployments

PureApplication System - Low-cost entry point for ready-to-go

private cloud

Power Systems Solution Edition for Service Providers - Pre-

configured cloud solution with OpenStack support

Platform

as a Service

Composable and integrated application development platform

Development Big Data &

Analytics Security Integration Mobile Social

Traditional

Workloads

Built using open standards

Delivering the Most Flexible Cloud Solutions for Building, Integrating and Securing Cloud Applications

#IBMINTERCONNECT

IBM Has a Complete Set of Cloud Capabilities

Strategize how to

use cloud to drive

savings and revenue

growth.

Build and run your

private or hybrid

cloud.

Utilize Cloud

services delivered

from IBM

SmartCloud.

IBM’s end-to-end cloud portfolio

#IBMINTERCONNECT

Public. Private. Dynamic Hybrid.

Think it. Build it. Tap into it.

Jamie Thomas GM, Software Defined

Systems

George Karidis Chief Strategy Officer,

SoftLayer

Robert LeBlanc SVP, Software

Middleware Group

Tom Rosamilia SVP, Systems & Technology

Group and IBM Integrated

Supply Chain

Business Process as a Service

Business Process

Solutions Application Application Application Application Application

Software as a Service

Platform as a Service

Infrastructure as a Service

External

Ecosystem Industry Collaboration

Human Resources

Big Data & Analytics

Commerce Marketing

Development Big Data & Analytics

Security Integration Mobile Social Traditional Workloads

Built using open standards

Compute Storage Networking

Built using open standards

IBM Cloud