• IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal

without notice at IBM’s sole discretion.

• Information regarding potential future products is intended to outline our general product direction and

it should not be relied on in making a purchasing decision.

• The information mentioned regarding potential future products is not a commitment, promise, or legal

obligation to deliver any material, code or functionality. Information about potential future products

may not be incorporated into any contract.

•The development, release, and timing of any future features or functionality described for our products

remains at our sole discretion.

Performance is based on measurements and projections using standard IBM benchmarks in a

controlled environment. The actual throughput or performance that any user will experience will vary

depending upon many factors, including considerations such as the amount of multiprogramming in the

user’s job stream, the I/O configuration, the storage configuration, and the workload processed.

Therefore, no assurance can be given that an individual user will achieve results similar to those stated

here.

Please Note:

Phil BuckellewIBM Vice PresidentEnterprise Mobile

Opportunities

Mobile Data TrafficMobile Data Traffic

2014 – 2.5 exabtyes per month

2019 – 25 exabytes per month

Mobile ApplicationDevelopmentMobile ApplicationDevelopment

85% of companies have a backlog of 20 apps

Number of apps0expected to quadruple by 2016

Mobile Challenges

Mobile Challenges

ScaleCapabilities DevOps Analytics

Quality Security Personalization Integration

Data BreachData Breach

50% of your customers will consider switching from your brand after a data breach

50% of your customers will consider switching from your brand after a data breach

Mobile for Your EnterpriseMobile for Your Enterprise

Best Practices

Create more powerful apps with scalable data in the cloud

Deliver trust and confidence with secure systems

Improve customer experience with mobile analytics

Enhance employee productivity by transforming processes and workflows

Platform

TRANSFORM YOUR BUSINESS

IBM MobileFirst Solutions

ENGAGE YOUR CLIENTS IN NEW WAYS

IBM ExperienceOne

IBM MobileFirst ProtectSECURE & MANAGE DEVICES,APPS, CONTENT & TRANSACTIONS

BUILD, INTEGRATE & SCALE WITH MODULAR SERVICES

IBM MobileFirst Platform

Tom PierceVice President

IT Corporate Payments

Fleet Management Landscape

Trucks moved 9.4 billion

tons of freight

Drivers travel between

2,000-3,000 miles per week

In 2014, 5.7 Billion

gallons of fuel were purchased

using Comdata Cards fleets

Driving SmarterFuel Choices

Importance of Data

Comdata’s FleetAdvance app reinforces the

lowest fuel stop by managing the ever-changing

data, fuel prices and drivers. 54% of drivers

could have paid less at the pump.

Real-time Insights

Consider the User First

Get Data Closer to the App

Distill the Signal

Get Personal

Install the App and Save at the Pump

The New IBM MobileFirst Platform

BUILD, INTEGRATE & SCALE

New or Existing App

Native Hybrid HTML5 3rd Party Tools

APIs

IBM MobileFirst Platform Modular Services

Software or As-a-ServiceOn premises Cloud

Systems of Record Systems of Insight Cloud Services

Contextualize & PersonalizeSecure

Continuously Improve

Enrich With Data

Fina NashSenior Vice President

Business Operations and Innovation

Our Core ValuesAccountable – Results-driven – Innovative – Respectful

A community where every individual has a voice, a purpose and a rightful place in society

Our Vision

Bancroft provides opportunities to children and adults with diverse challenges to maximize their potential

Our Mission

Generate $125 million in revenue

200+ group homes and apartments

6 NJ counties plus PA and DE

Generate $125 million in revenue

200+ group homes and apartments

6 NJ counties plus PA and DE

131 years old

Support 1,400 individuals

Staff of 2,200

131 years old

Support 1,400 individuals

Staff of 2,200

Currently 220 Students ages 7-21

• 66 live on campus

• 74 live in Bancroft community group homes

• 100 live at home with families

Academic and Vocational services

Customized Learning and Skill Development

75% of Students Require 1:1 Intensive Staffing

Emphasis on technology – AIT

Community Based Instruction

Other services include medical, nursing, physical and speech therapy

The Bancroft School

Scope 200+ devices

Challenges

Multiple Use Cases

• Classroom instruction

• Individualized instruction

• Assistive Technology (speech therapy,

augmentative communication)

Multiple Device Ownership

• Bancroft

• Student/Family

• External School District

Device and App Management – MaaS360

Introduction of iPads into School

300+ apps qualified by our

Assistive Technology staff

Examples of apps0.

• Functional/Developmental

• Communication

• Productivity

Teachers can select and download

apps most appropriate for their students

Bancroft App Store

Managing the Experience

Devices

Apps

Content

Web Access

Impact

TeacherEngagement

StudentEngagement

Decreased need for IT support

FamilyEngagement

IdentityManagement

DocumentSharing

SECURE AND MANAGE DEVICES, APPS, CONTENT & TRANSACTIONS

IBM MobileFirst Protect

IBM MobileFirst Protect

ENGAGE YOUR CLIENTS IN NEW WAYS

IBM ExperienceOne

Tealeaf CX Mobile: Native Replay

Rich EspositoGeneral Manager

IBM Mobility Services

What Made Kohl’sa Success Story?

Compelling vision+

MobileFirst solution+

Partnership=

Value

How Do You Begin or Accelerate Your Own Journey?

What is your vision?

What capabilities are needed?

How do you create a differentiated mobile experience?

How do you protect, optimize, and ready the infrastructure?

The New Era of Enterprise Hybrid IT Systems of

Insight

Systems ofRecord

Systems ofEngagement

Enterprise Innovation

Enabled by Cloud

Pervasive Security Intelligence

IBM Mobility Services are designed to empower enterprises’ employees, customers, and partners to securelytransact business with anyone, anywhere, anytime.

Abonty BanerjeeGeneral Manager

Head - Digital ChannelsICICI Bank, Ltd.

India: Digital Landscape

Source: IAMAI, World Internet Stats

• 170 Mn Mobile Internet users

• Smart Phone growth at 40% CAGR

• 54% of Indian Population below 25 years

India

United

States

China

205

245

538

2013

Internet users in millions

China

United

States

India 370

279

2015

650

Internet users in millions

The ICICI Story

ICICI Bank is the 2nd largest bank in India with 48 million

customers; 3,800 branches and 12,000 ATMs

First Asian Bank to be listed on NYSE in 2000

57% transactions on digital channels, 31% in cash

Cards and account penetration is low among youth;

bank accounts require face to face interaction

NEED FOR AN INSTANT DIGITAL PAYMENT PRODUCT FOR THE YOUTH

Presenting Pockets

India’s First Digital Bank

Instantly downloadable wallet

with an attached card

Add on a full service youth

savings account

Instant Opening and Access

First Name

Last Name

Phone Number

Email

Create your account

Create your account

Activate Instantly: Download and

create your wallet in seconds

Fund Instantly: Fund from any

bank account in India

Personalize: Choose your color

themes and card images

Payments: All Your Daily Needs

Send money not only to bank

accounts, but to mobile number,

email id or social networks

There's so much more you

can do with Pockets

� Recharge your mobile

� Book movie tickets

� Pay bills

Shop anywhere: Pockets is accepted

at all merchants in India

� On any website

� At POS terminals

Pockets Is Social Too

Your favourites: Your close circle is

on your mobile and in Pockets too

Bill Splitter: Split and settle bills

with your friends

Request Money: Request money

from your loved ones

Gifting: Gift your friends online vouchers

IBM MobileFirst Platform Makes It Possible

Lifestyle product for youth

IBM SELECTED FOR LARGE SUPPORT NETWORK, END TO END SOLUTION CAPABILITY AND GOOD ISV/SI ECOSYSTEM

Rich interactions handled in native,

transactions in HTML

‘Non banking’ features relevant to youth

Competition with nimble startups

Security requirements of a banking app

Flexible integration options - Pockets is

integrated with several third party APIs

Components built for Pockets will be reused

for other apps

Inbuilt mechanisms to enforce security

at every level

Platform

Learn: 100+ IBM MobileFirst breakout sessions in the Mandalay Bay

Don’t Miss0Mobile @ InterConnect

‐ #3506 “Protect Corporate Data on Mobile Devices0” Mon 5:00 PM Lagoon A

‐ #2151 “CAIXA’s Innovative Mobile Transformation Program0” Tues 3:30 PM Mandalay Ballroom C

‐ #4934 “IBM MobileFirst Platform: Overview and Strategy0” Wed 9:30 AM Lagoon B

‐ #1467 “Enhancing Customer Experience Thru Location-based Services” Wed 5:30 PM Mandalay Ballroom C

Experience:

In the Solution Expo: Cloud Marketplace Mobile Experience and at Booth #520

Try:

Mobile labs at InterConnect

Join: @IBMMobile, #IBMMobile

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