IBMLam Matthew Nguyen

Company Overview IBM is working with its clients to develop new business

designs and technical architectures that allow their businesses the flexibility required to compete in this new landscape

Shown here, IBM a leader in innovation and new technology

They are not only limited to this for they have a vast variety of different subject matter IBM focuses on

Target Audience/ Market The target audience is mostly consumers with active knowledge

of the internet. It is mainly for people seeking help with information technology as well.

Strategy As the world continues to grow and evolve, so much a

company in order to provide the many needs that comes along with increased population. Using online advertising and internet marketing is a key factor in this new world.

We understand that typical advertising is no as effective as it was in the past. The new advertising is through using the one thing that can connect us all. The World Wide web. a very crucial to new media advertising.

When people seek information, it is no longer searching in magazines, but they can just hop on the computer, type in what they need, click, and off they go exploring the endless internet sites.

Strategy Continued Google Adwords

This tool allows you to become the first and last site consumers visit. Being the first is very important, thus Google Adwords is the best

choice as your offensive move. The key to success with Adwords is using specific keywords allowing

Google to help consumers precisely find their searches, down to the most relevant results.

These ads also appear on the side of the searches where consumers will likely not miss them.

Choosing the right words, consumers will be attracted to click the ad which will send them to IMB's website where they can seek further needs.

As previously stated, with IBMs vast involvement in different subjects of the world, many different words can be set as "key words" for people to make their way to IMB's website.

Use of Social Media Why? Benefits overwhelmingly outweighs the cost.

What Social Media to use?

Facebook One of the most widely used social media tools

845 million active users as of February 2012 Estimated 41.6% of the U.S. Population had an account

LinkedIn Professional Networking tool

250 million registered users in 200 different countries 21.4 million monthly unique U.S. visitors and 47.6 million globally

This was an increase of 63% in only one year

Twitter One of the Top ten most visited websites

Over 140 million active users Generates 340 million tweets DAILY Handling over 1.6 billion search-queries per day

What to Change Facebook

Facebook has incorporated company pages that allow great customization IBM needs to take advantage of this by creating and updating their Facebook to the new timeline With Facebook pages giving the ability to be creative, the visual aspects will bring more attention to

IBM ultimately building greater brand awareness Increase in activity to then draw attention to the business page

LinkedIn The current LinkedIn page of IBM looks very clean and provides a lot of information There is also advertising available for LinkedIn The advertising allows you to create and place ads on prominent pages on the LinkedIn.com website LinkedIn then allows you to choose your target market you want to reach by having categories or titles

such as job title, job function, industry, geography, age, etc. LinkedIn has the ability to reach out to other professional businesses

Twitter Twitter has a lot of potential for consumers to post quick notes about the company A lot of people are talking about IBM and on IBM's twitter Create more content that makes people interested and want to retweet to spread the word even further Stay consistent on the Tweets and acknowledge Retweeters As more Retweeting occurs, less work needs to be done as the followers will almost do the work for

you

How to measure Successfulness Implementing Google Analytics

Being able to use different tools on the internet not only makes it easier on yourself but you put yourself ahead of those not using it

IBM can track visitors, clicks, and visiting time of each of the social media tools in order to find out what is working and what is not

An invaluable tool that allows you to pinpoint the successful points to further

Budget Allocation Revenue = $99.9 Billion Record Net income = 14.8 Billion Record Free Cash flow = $16.3 Billion Gross Profit Margin = 46.1%

With the social media tools being almost 100% free aside from LinkedIn if you choose to use the advertising tool, it is virtually free. Not much money needs to be allocated toward this, but more time. Most of the budget will be placed toward Google Adwords. As mentioned before, being first is important. With Google Adwords, you are sure to be first, and if you do everything right, the last.

The proposed budget is $20,000